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Delivering digital ROI – how to measure your success

Delivering digital ROI – how to measure your success

30-second summary: Budgets are under even more pressure than usual so it’s important to target tech investment where it will quickly achieve bottom-line impact and ROI. 98% of consumers leave websites without converting – addressing this dire statistic is key to digital success. Personalization and experimentation will help and models such as Forrester Consulting’s Total…

How marketers can manage risk and save projects during the pandemic and beyond

How marketers can manage risk and save projects during the pandemic and beyond

30-second summary: Following months of business turmoil, marketers are under more pressure to deliver than ever before. Each and every project needs to be a success and deliver noticeable return on investment Marketers need instant access to real-time performance metrics. Operating on information that is outdated – even by a day or two – can…