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How Important is Content for SEO?

How Important is Content for SEO?

Content is extremely important for SEO, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that kind of defeats the purpose doesn’t it!? …

What is Digital Transformation?

What is Digital Transformation?

 Digital transformation is the concept of businesses using technology to change the way their employees, customers, and processes operate in order to improve the performance of the business. This usually happens in response to a changing environment and changing market needs. Industries are being transformed by this large-scaled effort. Automation and artificial intelligence are key components of digital transformation to complete tasks quickly.    Traditional manual processes lack…

Toronto Companies are Investing in SEO to Survive COVID-19

Toronto Companies are Investing in SEO to Survive COVID-19

Why Should Your Company Invest in SEO to Survive COVID-19?  There are many reasons why SEO strategy and implementation can be a valuable investment during COVID-19. Although some businesses may be facing hard times, SEO can be an important part of your marketing arsenal year-round. Regardless of the volatile economy, now is not the time to pause your business’ SEO efforts.   Especially in…

How has COVID-19 Shifted Digital Marketing?

How has COVID-19 Shifted Digital Marketing?

As COVID-19 has spent the greater part of this year on a world-wide tour, the impacts on the global economy have been widely felt. While many industries have already made commendable come-backs from the crippling impacts of the first couple months of the global public health crisis, there have been longer lasting – potentially permanent –…

Is Radio Advertising Effective?

Is Radio Advertising Effective?

While other forms of marketing and advertising are on the rise, don’t count out radio just yet. The truth of the matter is that radio advertising can be very effective in a number of ways:  as one part of an overall marketing mix  for the right businesses/at the right time  with the right conditions  with the right expectations  I know firsthand that radio is a great place to reach and influence people. I used to work in…

Mobile Advertising and Marketing

Mobile Advertising and Marketing

Everyone and their grandmother now proudly flaunt a mobile phone, so it comes as no surprise that mobile advertising is one of the most effective methods of reaching your target customer base. In fact, mobile marketing has already surpassed desktop advertising, and the mobile advertising market is projected to exceed $200 billion globally this year alone.1 That being said, this form of…

How Do I Get an Ad On Instagram?

How Do I Get an Ad On Instagram?

With more than 1 billion monthly active users, Instagram is the perfect place for you to reach your target audience and grow your business. Running Instagram ads can help you reach customers at any stage of the sales funnel and drive new and returning users to purchase products and services.  Want to get an ad on Instagram? Here’s how to get started:  BASIC – Create Ads on Instagram With the Promote Feature  The…

How to Market College Programs

How to Market College Programs

With such a large number of post-secondary choices available to students, todays higher education market is more competitive and challenging to navigate than ever before. It is well established that prospective students start their research online, so why not meet them where they are?  A smart digital marketing strategy can be impactful and provide a tailored approach that inspires your future students to choose your institution.    Plotting out your Digital Marketing Strategy …

How Much Do Facebook Ads Cost?

How Much Do Facebook Ads Cost?

How much do Facebook ads cost and how much budget should you allocate to Facebook ads?  In this article, we break down cost benchmarks, how to set your Facebook budget, and how the Facebook auction works. We also delve into other factors that influence the cost of Facebook ads, so you can plan accordingly.  The Short Answer: Facebook Ad Cost Benchmarks  Facebook ad…