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The digital marketing forecast for 2021

The digital marketing forecast for 2021

30-second summary: The team at PowerChord, Inc., offers insight into key digital and marketing trends they expect to impact the marketplace in 2021. Evolving digital technologies will create more opportunities than ever to create a seamless customer journey. Savvy brands must take advantage of the latest opportunities to target customers and build online relationships in…

How web-based AR can help retailers boost customer engagement and sales

How web-based AR can help retailers boost customer engagement and sales

30-second summary: This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector: It will define and explain the value of WebAR versus app-based AR experiences – both for the consumer and brands Dive deeper into holographic WebAR, with examples Educate on how to unearth the value of…

How marketers can manage risk and save projects during the pandemic and beyond

How marketers can manage risk and save projects during the pandemic and beyond

30-second summary: Following months of business turmoil, marketers are under more pressure to deliver than ever before. Each and every project needs to be a success and deliver noticeable return on investment Marketers need instant access to real-time performance metrics. Operating on information that is outdated – even by a day or two – can…

The rise of the automation powered agency

The rise of the automation powered agency

30-second summary: The automated agency model includes a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. The perfect creative team must leverage a combination of human and machine ingenuity, a process they call “intelligent creativity.” Intelligent creativity relies on on AI, intelligent software, and automation to improve an agency’s creativity and…