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Five quick SEO wins to give your website a boost in search

Five quick SEO wins to give your website a boost in search

30-second summary: There are SEO tactics you can apply even without significant expertise. These tactics even the playing field a bit for those who can’t hire a huge team or outsource to an agency. Paying attention to things like images and hosting can give your site a boost. There are simple link building tools that…

Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

30-second summary: 2020 has given consumers and brands the most digital-first holiday shopping season. Consumers are making buying decisions in the “messy middle” stages – namely, exploration and evaluation. “Cheapest” vs “best”, what’s winning consumers’ search worldwide? If you’re still looking for ways to finetune your holiday season digital strategy, we’re sharing insights about just…

a/b-testing-website-copy-with-gpt-3:-opening-new-doors-for-experimentation-using-ai

A/B Testing Website Copy With GPT-3: Opening New Doors for Experimentation Using AI

From initially helping humans out with redundant and manual tasks, to now mastering creative jobs such as making original art or composing music, AI has evolved and transformed in unprecedented ways. One such creative job that bots are surprisingly good at is writing copy! Yes, GPT-3 (Generative Pre-trained Transformer 3) is a neural-network powered AI…