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Industry visionary brings prestigious accolades to lead the creative ambition for Havas’ North American flagship agency

NEW YORK — Doubling down on its ambition and continued quest to be recognized for translating meaningful brand ideas into cultural and business impact, Havas New York announced the addition of Dan Lucey as chief creative officer. Lucey joins the flagship agency’s executive leadership team, helmed by CEO Laura Maness, following a string of substantial AOR wins. The hiring of Lucey reinforces the agency’s commitment to deliver purpose-driven work to its growing roster of clients.

“Dan has an exceptional ability to craft modern platform ideas that connect and resonate in culture—and he shares with us an ambition to be one of the most collaborative and inclusive creative leaders in the business today.”

“At Havas, we’re on a mission to make a meaningful difference to brands, businesses and people by creating impactful work that addresses the significant shifts in behavior we’re unearthing in today’s marketplace,” said Maness. “Dan has an exceptional ability to craft modern platform ideas that connect and resonate in culture—and he shares with us an ambition to be one of the most collaborative and inclusive creative leaders in the business today.”

Most recently, Lucey comes from Ad Age’s 2020 Small Agency of the Year JOAN, where he was executive creative director and equity partner. His recent efforts and “head-turning creative” included a General Mills campaign that prompted the greatest turnaround in the brand’s history. Before JOAN, he served as executive creative director at BBDO New York, leading a group that managed all Foot Locker brands, Guinness, Bud Light and priceline.com. He also helped the flagship office earn multiple Ad Age A-List and Creativity A-List appearances. In addition to the accolades he’s driven for respected creative agencies like Goodby Silverstein & Partners and Saatchi & Saatchi New York, Lucey has been recognized in Business Insider’s Most Creative People in Advertising Right Now, Ad Age’s 40 under 40 and Adweek’s Creative 100.

“It’s clear that Havas New York continues to have great momentum and is at an inflection point with their winning Meaningful formula of being values-driven and driving value,” said Lucey. “I look forward to elevating creativity and craft across the group, diversifying talent, and tapping into entertainment and culture at scale through its unique Vivendi ownership structure to create content audiences choose to engage with.”

Lucey’s creative point of view stems from over 20 years of experience at some of the world’s most prestigious agencies, and his visionary work has earned multiple gold awards at Cannes, The One Show, D&AD, The ANDY’s, Clios, Art Directors Club and the Effies.

About Havas New York

Havas New York is one of 60+ full-service Villages and the North American flagship agency of Havas Creative Group, a powerful network of creative agencies with the most modern capabilities and talented people in the business. At Havas New York, we are a creative company with soul, breaking tradition in our category to help progressive marketers speak the modern language of advertising through culture, design and technology—creating better, more meaningful brand experiences. Creatives are creators who deliver work designed to raise consciousness and inspire conversation in the real world, not the advertising space. Learn more at our website, ny.havas.com, or follow us on Twitter @HavasNYCFacebook and Instagram @HavasNYC.

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Roland Millaner


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