How is TikTok used in marketing

Tik … Tok … Tik … Tok …

No, its not the sound of my Grandfather’s clock which hangs on our old wooden cupboard.

Image from: https://www.deviantart.com/derwahrehorst/art/Castle-Drachenburg-Old-Grandfather-Clock-801307434

But the social media crazed that every teenage girls are going bonkers.

Its a really nice social media site.

I see a lot of dancing.

Doing pranks.

The whole lot.

But this site is also a good traffic source for small businesses.

If you only know how to harness its power.

Are you a small business that needs a steady flow of traffic?

Do you want to market your products or services to 800 million people or more?

Do you want to become a TikTok marketing ROCKSTAR?

By the end of this article, you will know how to use TikTok to your advantage.

So, let’s dive in …

Wondering if TikTok marketing could work for your brand?

With over 800 million monthly active users and an average daily view time of 52 minutes, TikTok is officially the hottest new platform on the social media scene.

And if you’re thinking TikTok is just for teens — think again! Users of all ages are joining the TikTok phenomenon, with celebrities, influencers, publishers, and household brands now in the mix.

Discover everything you need to know about the app, our top tips for creating viral videos, and how the algorithm works in this ultimate guide to TikTok marketing:

Table of Contents

What is TikTok?

TikTok is a video-sharing social network that first found mass appeal with GenZ users and is best known as the home of viral dance trends, challenges, and lip-sync videos.

For millennials and above, TikTok may feel like a revival of Vine: the 6-second looping video sharing platform that ground to a halt in 2017.

In fact, many of TikTok’s most famous content creators, like Zach King who has 42M followers on TikTok, started their careers on Vine.

But unlike Vine, TikTok has experienced phenomenal growth since its launch in 2016, and with over 800 million active users, it is fast becoming one of the most popular social network sites.

So how did TikTok get started?

ByteDance (TikTok’s parent company) first launched TikTok under the name of Douyin in China, before launching the TikTok app in international markets in 2017. Both Douyin and TikTok use the same software today, but maintain separate networks to comply with China’s censorship laws.

In late 2017, ByteDance purchased Music.ly, a social media platform that allowed users to create and share short lip-sync videos to popular songs — giving TikTok a whole new suite of tools, and a golden ticket straight to the US teen market.

Fast forward to 2020 and TikTok has sky-rocketed not only amongst teens, but with users of all ages. Celebrities, publishers, and brands are now all wading in on the hype and using TikTok’s easy-to-use video editing tools to create entertaining videos that gain overnight viral success.

In January 2020, TikTok was the most downloaded app in the world according to data from SensorTower.

And although TikTok still very much has its roots in dance trends and lip-sync challenges (with popular TikTok Sounds regularly making it into the top of the download charts), we’re seeing tons of new innovative and creative trends emerging every single day on the platform.

Looking to level-up your TikTok skills? Join Later’s 10-day Challenge! Each day we’ll show you a new TikTok skill or hack that you can use on your own TikTok feed:

Why is TikTok a Valuable Platform for Brands?

As we’ve already covered, TikTok is experiencing a period of exponential growth right now — which means there’s a huge audience ready to be tapped into by creative and fast-thinking brands.

Brands who’ve successfully pivoted to TikTok early have reaped huge brand awareness rewards, often with very little investment.

Publishers like The Washington Post have amassed followings of 400K+ in under a year, positioning themselves as a creative powerhouse and potentially shifting their reach to a new, more global, and younger demographic in the process.

TikTok also has a fairly level playing field when it comes to achieving viral status on the app. Unlike Instagram or YouTube, even accounts with zero followers can get millions of views on a new video. Content really is king on TikTok.

For example, Later’s Head of Content Marketing Taylor Loren has over 3M views on her TikTok candle tutorial video. At the time of posting, she had less than 50 followers on the app, and has since grown to 20K followers in just 4 months.

And alongside the huge potential for brand awareness and reach, TikTok could soon be making it much easier to drive traffic from the platform by introducing a link in bio.

Only select users can currently add a link to their TikTok bio, but chances are this will be rolled out more widely in the coming months. And for the time being, all users can add links to their Instagram and YouTube profiles from their TikTok profile.

And if you’re still not convinced on TikTok, another huge advantage is how quickly the platform is evolving to suit the needs of brands and advertisers.

TikTok ads are already a proven marketing strategy for many brands. For example, Guess used TikTok to promote their Fall’18 Denim Fit collection, encouraging the TikTok community to transform their style by wearing Guess denim to the soundtrack of Bebe Rexh’s “I’m a Mess.”

The #InMyDenim ad campaign included a brand takeover on the app welcome screen, as well as 4 influencer partnership videos to demo the concept and reach more users.

During the 6-day campaign period, #InMyDenim realized over 5.5K user-generated videos, 10.5M video views, 14.3% engagement rate, and over 12K additional followers for Guess’ account on TikTok.

What Content Performs Well on TikTok

Unlike other social networks, TikTok has a huge trend culture.

So although original, creative video concepts can work well, the best performing TikToks are often ones that are easy to replicate by the masses, or are a spin-off of an existing trend.

Take for example the #toosieslide trend. There are over 2.2M TikTok videos to Drake’s Toosie Slide song already, including mega-celebrities like Justin Bieber and Jason Derulo, attracting over 4.3B views and counting.

TikTok’s biggest dance trends are now an integral part of popular culture — and for music artists, securing a viral trend on the platform can be enough to send their track downloads soaring.

But TikTok trends aren’t just limited to dance routines. There are viral trends for almost everything: animals, lip syncs, fashion and beauty transitions, fitness workouts and tips, comedy moments, camera hacks, pranks, and challenges.

Often, the most basic and fun concepts are the most successful on TikTok. Cats jumping over walls of toilet rolls, lip sync impersonations, and people throwing miscellaneous objects into a cup are all simple but hugely popular trends.

If you’re not sure where to start on TikTok, check out TikTok’s Discovery Page for inspiration. Here you’ll find all the Trending hashtags based on your geographical location, as well as a breakdown of popular videos by category.

At Later, we’ve found that putting our own unique and relevant spin on an existing trend works best. Videos that use trending sounds and hashtags are more likely to be discovered in the TikTok app, and have a better chance for success.

For example, our TikTok showcasing 5 apps to create amazing Instagram content used the trending sound: Lose Control, as well as 5 high-traffic hashtags. This quick 15-second video now has over 370K views and 47K likes.

Whatever your brand’s USP, there’s a creative opportunity waiting for you on TikTok. And if your first TikTok video isn’t an overnight success, don’t get disheartened. Even the biggest TikTok accounts experience peaks and troughs — so it’s important to keep trying until you find the right fit for your brand and audience.

How Does the TikTok Algorithm Work?

Before we dive into the TikTok algorithm and how it works, we should note that TikTok is notorious for keeping their For You page algorithm a secret.

Unlike Instagram — who’ve openly discussed how their feed ranking works — the inner-workings of the TikTok algorithm are very much unverified by TikTok themselves.

But based on our first-hand experiences of using the TikTok app, we have been able to glean some valuable insights into how the TikTok algorithm determines what makes it into a user’s For You page.

Here are our 5 key learnings about the TikTok algorithm:

TikTok Algorithm Learning #1: Exposure is Based on the Performance of Each Video

Your videos on TikTok can still get millions of views, even if you have hardly any followers.

That’s because the TikTok algorithm takes into account the interactions on each individual video, rather than your profile as a whole.

When your video is published, it’s served to a small number of TikTok users in between popular videos on their For You page. This is why when you’re scrolling through your For You page, you’ll often see a video that has very few likes.

If your video is received well by the users who initially receive it on their For You page, the chances are it will get bumped up to a larger pool of users, and then to even more, and so on.

So even if you only have a handful of followers on TikTok, your video could still skyrocket to success!

TikTok Algorithm Learning #2: The TikTok Algorithm Takes into Account Multiple Indicators

So what indicators does the TikTok algorithm take into account as it decides which videos get pushed into more For You pages?

Rewatches, video completions, shares, comments, and likes all seem to be strong indicators to the TikTok algorithm.

So chances are, if your TikTok video is genuinely entertaining or informative, it will likely do well and get served to the masses.

TikTok Algorithm Learning #3: Initial Exposure is Based on Geo-location

With employees in 6 different countries, we’ve noticed at Later that when a TikTok video first goes live, it’s usually shown to other users in the same geo-location to start off with.

Later’s Social Media Coordinator, Lindsay Ashcraft, explains: “Location is definitely a key factor in what videos get recommended to users on their For You pages.”

“Because of this, there’s a lot of potential for smaller businesses to benefit from being on TikTok to really increase local brand awareness.”

And if a TikTok video gets a great initial reaction in your geo-location, it’s likely that it will then be rolled out into For Your pages internationally.

Within just a few hours, you could start to see new comments from TikTok users across the world!

TikTok Algorithm Learning #4: Using Trending Hashtags and Sounds Helps

Hashtags and Sounds (i.e. the music you use in your TikTok video) are two of the best ways to boost the discoverability of your content.

For example, TikTok videos that have trending hashtags in the caption will be pulled into relevant Discovery pages, and could even get boosted to more For You pages.

There’s no concrete guidance on which hashtags have the most impact, but #fyp, #foryou, and #foryoupage are thought to increase your chances of appearing in more For You feeds.

In addition to these high-traffic hashtags, it’s always a good idea to include hashtags that are niche to your content. This will help the TikTok algorithm understand what your content is about, and who might be interested in it.

Similarly, using trending Sounds can really help boost your content’s visibility.

TikTok users can select a sound to view all the associated videos, and trending Sounds are more likely to be prioritized in the Tiktok app.

TikTok Algorithm Learning #5: Videos Can Suddenly Go Viral, Even Older Ones

One of the most interesting things we’ve noticed about the TikTok algorithm is that videos can have a much longer shelf life than on other platforms, like Instagram.

The TikTok algorithm is constantly monitoring the performance of all your videos — even the older ones.

So if one of your videos suddenly gets an uplift in engagement (say, for example, the Sound or hashtags you’ve used suddenly spike in popularity) it could still go viral, even if it’s been sat on your channel for 2 weeks with hardly any likes.

Videos appear to be boosted by the TikTok algorithm in waves, as your video is served to new batches of users via their For You page.

How much does it cost to advertise on TikTok

You are probably running ad campaigns on more established social media platforms like Facebook, Instagram, and LinkedIn. You might even be using paid search via Google Adwords. Now you are looking into running ads on the fastest growing social media platform – TikTok.

There are already a ton of articles online on running advertising campaigns on platforms like Facebook and LinkedIn. But there are not many good articles on TikTok ads.

The reason for this is that many marketers do not fully understand the TikTok platform. TikTok started off with a bang and most brands and marketers are still playing catch up.

To help you get started, I have written this very in-depth guide on TikTok Ads. In this article, you will find all the steps you need to follow to create a TikTok advertising campaign from start to finish.

Let’s get started.

a_complete_2020_guide_to_tiktok_ads

Why You Should Advertise on TikTok

TikTok ads are sponsored short-form mobile videos posted to the TikTok platform with the intention of reaching a larger audience. TikTok advertisements are usually used to increase brand exposure, grow website traffic, and generate new leads.

TikTok is a social platform strictly dedicated to short-form videos. You are not allowed to post images or text ads on the platform. You can only use videos or videos with text overlays to reach your target audience with ads.

We’ve seen a brief intro into how TikTok works. Let’s see some stats showing why you should advertise on TikTok.

  • TikTok is the sixth most popular social media platform in the world. TikTok has over 800 million active users. The platform has more users than Reddit, Snapchat, and LinkedIn.
  • TikTok is used in more than 154 countries.
  • TikTok has been downloaded over 1.5 billion times. The lifetime user spend on TikTok has also hit $175 million worldwide. (Sensor Tower)
  • More than one-third (37%) of unique visitors to TikTok come from households with a total income of $100K or more.
  • 29.5% of users on TikTok are aged between 20 and 29.
  • TikTok has the highest social media engagement rates across 100,000 user profiles according to research from Influencer Marketing Hub.
  • The platform is available in 39 languages!
  • 90 percent of users on TikTok use the app multiple times daily.

These stats show the value that TikTok can bring to your brand. If you haven’t added TikTok to your social marketing strategy, then you should!

Are TikTok Ads Right For Your Business?

This is an important question to ask. Before investing in TikTok ads, you want to make sure that it’s the best move for your business.

Depending on your audience demographic, TikTok might not be the best platform for you. TikTok has a more youthful audience than most social media platforms.

According to Statista, teenagers are the highest share of users. 32.5% of users are aged between 10 and 19, then 29.5% are aged between 20 and 29. Combined, the users aged 10 – 29 account for 62% of total users. Only 16.4% of TikTok users are aged between 30 and 39, and just 7.1% are 50+.

The gender gap on the platform is minimal. 56% of TikTok users are male and 44% are female.

tiktok_gender_gap_demographics_graph_analytics

If your business provides services for individuals aged 50+, the app might not be the best option for you. TikTok ads work best if your audience is composed of teens or young adults.

Even with the young audience, you shouldn’t totally dismiss the platform. With TikTok increasing in popularity daily, more individuals are joining the platform. With time, older demographics are likely to start using the app.

Similar to other social media platforms, you can also choose to target the older demographic directly. TikTok allows you to set your ad targeting using demographic components like age, gender, location, interests, and device type.

How Much Do TikTok Ads Cost?

Getting started with TikTok ads is a bit expensive. It has a more premium cost than most social media platforms. While you can create In-Feed ads with your own budget and schedule, you would need a minimum campaign budget of $500 to get started. The minimum ad group budget is $50. Unlike Facebook where you can start a campaign with as little as $1, TikTok can be a bit pricey.

TikTok ads start at $10 per CPM. Reports from adage show that TikTok’s cost of advertising can be between $50,000 to $120,000 depending on the ad format and duration.

These ad costs might be too high for small businesses or solopreneurs. The good news is that there are other ways to advertise on the platform aside from TikTok’s native paid advertising program. (We will look more into this later in the article).

TikTok Ad Formats

TikTok has 5 ad formats. Let’s look into how each type works.

In-Feed Ads

In-Feed Ads are similar to the ads you see while scrolling through your Instagram feed. In-Feed Ads appear as the user scrolls through the For You section on TikTok’s homepage.

In-Feed video ads can be 9 – 15 seconds long. You can also add a call-to-action to increase your conversions.

The call-to-action can be a link to your website (to help you increase website traffic), a link to your online shop (to increase sales), or a link to a landing page (to help increase subscriptions to your service). The sky’s the limit when it comes to call-to-actions. You can even include multiple calls-to-action if you want.

Another feature of TikTok In-Feed Ads is that users can like, comment, share, and interact with the videos. So, if you want to increase engagement with your followers, In-Feed Ads are a suitable option.

Branded Takeover

Branded Takeover ads are TikTok ads that appear immediately when a user opens the app. The ad would appear as a full-screen video on the user’s device.

This ad format is more direct than In-Feed Ads because your ad is the first thing the user sees when they open the app. Another feature of this ad format is that your ads can also appear in the For You page as videos, GIFs, or still images.

You can also include a clickable link that directs users to a Hashtag challenge within the app or as an external link to a landing page.

This is an example of how Guess Jeans used the clickable link feature to redirect users to their viral #InMyDenim challenge.

tiktok_ads_brands_takeover_example

Guess Jeans launched a Brand Takeover ad that featured a clickable link to increase awareness of the hashtag challenge campaign. The challenge involved consumers showing off their fashion style in denim.

After 6 days of running the Brand Takeover ad campaign, 5,500 users created videos using the #InMyDenim hashtag. The videos had over 10.5 million views, a 14.3% engagement rate, and over 12,000 users followed Guess’ TikTok account.

Note that Brand Takeover Ads are exclusive. This means that users see only one Brand Takeover ad a day. This factor makes the cost of Brand Takeover Ads high.

TopView

TopView Ads are very similar to Brand Takeover Ads. The only difference is that TopView Ads appear 5 seconds after the user opens the app.

It is also TikTok’s longest video ad format. TopView videos can be as long as 60 seconds. The videos are full-screen with sound and auto-play. The ad allows you to add links to internal or external pages.

Balenciaga used the TopView ad format to drive traffic to their shopping pages.

tiktok_ads_topview_example_balenciaga

The ad showed a beautiful full-screen video of their product overlaid with bold text to draw attention. They added a call-to-action to send people to their shopping page.

The ad had over 23 million impressions across the UK, France, and Italy. The average CTR of the ad was around 18%.

Branded Hashtag Challenge

Branded Hashtag Challenges are sponsored hashtag challenges that are featured in TikTok’s Discover Page.

When a user clicks on the sponsored hashtag, they are redirected to a landing page with the sponsor’s logo, website link, challenge description, and the most popular videos using the hashtag.

The only disadvantage of this ad format is its expensive cost. You might have to pay up to $150,000 to get featured on TikTok’s Discovery banner.

The good news is that you can run a Branded Hashtag Challenge without spending so much. Instead of using TikTok’s advertising program, you can partner with influencers to promote your branded hashtag.

Branded Effects

With this ad format, brands can customize their ads using AR filters, stickers, lenses, and branded shareable stickers. You can also create a custom filter directly on the app.

tiktok_ad_branded_effects_example

Branded Effects can help add personality to your ads. Your goal is to draw the attention of the user and get them to take a specific action. Branded effects like stickers and augmented reality can help you increase the engagement on your ad.

What companies advertise on TikTok

It’s been a minute since TikTok crashed the global social media party in 2018. And a lot has happened.

For example, the Washington Post hired a TikTok app expert. Buzzfeed is recruiting teens to cover the election on TikTok. According to The Verge, Justin Bieber is desperate for his single “Yummy” to go viral on TikTok. A who’s-who of celebrities, including everyone from Snoop Dogg to Reese Witherspoon, have opened accounts. And ads finally made their way onto the platform, along with a shoppable component.

Teenagers are gaga for TikTok. And with the advertising floodgates wide open, brands are too. Chipotle, Nike, Skittles, Fenty Beauty, Pepsi, and Universal Pictures are among the many companies that have already been lured by TikTok’s warpspeed success.

So, is it time for your company to start TikTok marketing? Learn about TikTok stats, demographics, and ad options to see if it’s a fit for your business.

What is TikTok?

If you, like Millie Bobby Brown or Kendall Jenner for 24 hours, are only just signing up for TikTok, here’s a rundown of the app.

TikTok calls itself the “destination for short-form mobile videos.” In some ways it’s a bite-size version of YouTube, with videos ranging between five and 60 seconds in length. Creators have access to an assortment of filters and effects, as well as a massive music library.

Tracks on TikTok have high meme potential, and it’s turned the app into something of a hitmaker. Lil Nas X’s country tap jam Old Town Road is the best example of this. While lassoing some near 67 million plays on TikTok, the single trotted to #1 on the Billboard Hot 100, where it stayed for a record-setting 17 weeks.

TikTok video by @nicemichael to Old Town Road

Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin. There are more than 35 TikTok stars who count their followers in the tens of millions—most of whom are not mainstream celebrities.

Today I used the @NFL TikTok to ask @charlidamelio to take some @Chiefs dance moves and make them into a real TikTok dance. I never thought she’d see it.

BUT SHE DID IT. And it turned out super cool. And it has 1.4M views in an hour.

So basically, I will never top this moment. pic.twitter.com/vm9rJmbbdY

— AJ Curry (@AJ_Curry) January 13, 2020

But the machine most central to TikTok’s instant success is its algorithm, which uses artificial intelligence to make personalized recommendations for viewers. The video feed plays the minute the app opens, instantly sucking viewers in. Users can follow their favourite creators, but they don’t have to for the feed to be filled automatically with curated clips.

As Facebook founder Mark Zuckerberg put it in leaked audio: “I kind of think about TikTok as if it were Explore for stories, and that were the whole app.”

TikTok makes content discovery central to its experience—which is what allows videos to blow up so fast.

A brief history of TikTok

In China, TikTok is known as Douyin. The forerunner to the TikTok app, Douyin was launched by ByteDance, the world’s most valuable startup, in 2016. TikTok officially made its overseas debut in 2018 when it merged with Musical.ly.

TikTok’s success has not come without controversy. The app was briefly banned by lawmakers in India last year who cited cultural degradation and explicit content as reasons. In the United States, the Federal Trade Commission levied $5.7 million fine for violating children’s privacy law. Security concerns have led the U.S. government to launch a national security review of the app, while censorship allegations have drawn criticism from lawmakers and competitors.

TikTok has fresh competition in 2020. Byte, a new TikTok rival from a Vine cofounder, danced to the top of Apple’s app store on Jan 24. And Google just jumped into the short-form video game with Tangi. In Asia, Tencent-backed Kuaishou is gaining popularity, while its sister app, Kwai, is popular in Brazil. And of course, Facebook and Instagram will also look to close in on TikTok this year.

How does TikTok work?

Teens figured TikTok out long ago. But it still manages to befuddle many a millennial and Baby Boomer. Here’s the lowdown on how the TikTok app works.

For all you Olds downloading TikTok after that ad pic.twitter.com/BVEiCfhvkE

— Dave Jorgenson (@davejorgenson) February 3, 2020

What can you do on TikTok?

Watch and create videos: Videos are central to the TikTok experience. They can be uploaded or created in-app with stop and start recording, timers, and other tools. Live streaming is also an option. Users can add visual filters, time effects, split screens, green screens, transitions, stickers, GIFs, emoji, and much more.

Add Music: TikTok’s extensive music library and integration with Apple Music is where the app edges out all other social platforms. Creators can add, remix, save, and discover songs and sounds via playlists, videos, and more.

Interact: TikTok users can follow accounts they like, and give hearts, gifts, comments or shares on videos they enjoy. Videos, hashtags, sounds, and effects can be added to a user’s Favorites section.

Discover: The Discover feed is all about hashtags, but users can also search for keywords, users, videos, and sound effects. People can add friends by searching their username, or scanning their unique TikCode.

Explore profiles: TikTok profiles show a tally of follows and followers, as well as an overall total of the number of hearts a user has received. As on Twitter and Instagram, official accounts are given blue checkmarks.

Spend virtual coins: Coins can be used to give Virtual Gifts on TikTok. When a user buys them, they can convert them into diamonds or emoji. Diamonds can be exchanged for cash. Prices for coins start at $1.39 for 100, and go up to $139.00 for 10,000.

How do people typically use TikTok?

There’s really no typical way to use TikTok. Yes, there’s lip syncing, dancing, comedy sketches, and cats… lots of cats. But there’s no rule book. What you will find are a few formats that we explain here.

TikTok Trends: Also known as TikTok Challenges, these memes typically involve a popular song or hashtag. Trending songs and tags like #ButHaveYouSeen and #HowToAdult act as prompts for users to attempt dance moves or create their own variation on a theme.

TikTok Duets: Duets are a popular collaborative feature on TikTok that allows users to sample another person’s video and add themselves to it. Duets can range from genuine collabs, remixes, spoofs, and more. Artists like Lizzo, Camila Cabello, and Tove Lo have used the format to promo singles and connect with fans.

There’s No Way my Smackalicious sauce came in the mail today #TheresNoWay #TikTok #Seafood #CookingWithCoach pic.twitter.com/aNEyqDPPq8

— The Blueprint (@wesleyacuff) January 6, 2020

Cringe Videos: These videos aim to make audiences cringe with painfully awkward performances and scenarios. Often funny and always embarrassing, they’re the type you can’t look away from. That’s why they often end up in YouTube compilations.

React Videos: YouTubers pioneered the reaction genre, but TikTokers have perfected it. Under the share option of someone’s video, users can select React. They can record their reaction while the video plays, and position where they want their overlay video to play alongside the original.

Who owns TikTok

Zhang Yiming, founder of Beijing ByteDance Technology Co.

If you’re an internet-savvy teen or the parent of one, chances are you’ve heard of TikTok, the short-form video app that’s currently blowing up online.

Clips on the platform may only be 15 seconds long, but they’re having a big impact: TikTok currently has more than 500 million users worldwide. In fact, it’s generating so much attention that ByteDance, the Chinese company that owns TikTok, was recently crowned the world’s most valuable startup.

Here’s everything you need to know about the app, ByteDance founder Zhang Yiming, TikTok’s finances and how you can make money on TikTok.

What Is TikTok and Who Owns It?

On its website, TikTok describes itself as “a destination for short-form mobile videos.” It has a massive user base, with about 80 million downloads in the U.S. alone, and is especially popular with young people. Like the now-defunct Vine, TikTok has a length limit and is a prime breeding ground for memes. (See: Baby SharkHit or MissPretty Boy Swag.)

TikTok is owned by ByteDance, which has been around since 2012 and has a $75 billion valuation.

ByteDance does a lot more than just run TikTok — it also owns Toutiao, a massively popular news platform with 240 million downloads, as well as products like Xigua Video, TopBuzz and BuzzVideo.

What Do We Know About the CEO?

ByteDance’s CEO and founder is Zhang Yiming, a 35-year-old entrepreneur whose background includes the creation of a real estate search engine.

Information about Zhang is scarce. He doesn’t give many interviews, but he appears to have an Instagram where posts include a scenic photo of Tokyo, an aerial video of a wedding and a picture of him standing in front of the world’s first computer. He also seems to really like mini soda cans.

In a 2015 speech at his alma mater, Nankai University, Zhang revealed a handful of other details about himself. He’s a big fan of biographies and spent a lot of time in college reading. He said he’s socially awkward, a “science man” who introduces himself at school reunions with “hi, I installed your computer.” During college, he built websites and did tech troubleshooting for extra money. As an added bonus, it helped him meet his wife.

After Toutiao took off in 2012, Zhang’s ByteDance bought social video app Musical.ly in December 2017 for about $1 billion. The company folded it into TikTok this past August.

For his part, Zhang seems to know he’s kind of a big deal, in his speech comparing himself to Facebook founder Mark Zuckerberg and Uber creator Travis Kalanick. And before you ask: Yes, he has personally tried the app.

“For a very long time, I was merely watching TikTok videos without making any of them myself, because it’s a product mainly for young people,” Zhang said in a 2017 interview. “But later on we made it compulsory for all management team members to make their own TikTok videos, and they must win a certain number of ‘likes.’ Otherwise, they have to do push-ups. It was a big step for me.”

How Does TikTok Make Money?

Bloomberg reported in October that ByteDance had not yet turned a profit, though its 2018 target revenue is over $7 billion. There have been rumors for months that the company is planning to go public this year.

TikTok offers in-app purchases of coins, starting at 100 for $0.99 and leveling up to 10,000 for $99.99. Users can give coins to their favorite creators, who can in turn exchange them for digital gifts. Mobile intelligence firm Sensor Tower reported that TikTok users worldwide spent $3.5 million on in-app purchases during the month of October 2018, which is nearly four times what they did in October 2017. (It’s unclear what the platform itself earns from this, but Musical.ly had a similar system and received 20% of each tip.)

Digiday reported that agencies also may start advertising on TikTok going forward given its explosive popularity. The Chinese version of TikTok, Douyin, offers splash ads that can cost up to 1 million Renminbi (about $150,000) for one day and newsfeed ads for 30 Renminbi (about $4) per click, according to the Nanjing Marketing Group. Brands like Pizza Hut have done such campaigns.

Can You Make Money on TikTok?

In the past, Musical.ly licensed songs through deals with record labels7digital and Apple Music, the last of which is said to pay artists $0.00735 per stream.

Creators may have an even better deal. Right now, U.S. brands are largely using influencers to get their message out on TikTok. A search for #ad returns more than 763 million results; the top videos promote Coca-Cola and Dunkin Donuts.

“All the creators on the app have very loyal fans,” creator Drea Knows Best told Vox. “If they say, ‘Hey, guys, I’m partnering with Burger King, everyone go to Burger King and buy a burger,’ they will go to Burger King and buy a burger because they trust the influencers on TikTok and they’re loyal to them.”

How many followers on TikTok do you need to get paid

The chances are that if you’re over 30 you’ve never heard of TikTok, or even its predecessor (in the Western World), Musical.ly. However, if you’re a teen or tween, particularly if you’re a girl, the odds are high that you are a TikToker – somebody who uses the video-based social network, TikTok, regularly. As with most social networks, TikTok is well suited to influencer marketing, and many of the more established TikTokers earn good money on the platform.

TikTok certainly isn’t as well established as YouTube, yet, and doesn’t have as an efficient way for TikTokers to earn money as YouTubers can with their ads, but it is rising in popularity rapidly. We recently traced TikTok’s impressive growth, to the point whereby 2018, TikTok had over 660 million downloads worldwide. It ranked No. 1 in Apple’s App Store in terms of worldwide downloads, during Q4 2018.

It didn’t take long for TikTok to create a new generation of influencers. We recently profiled 21 TikTok influencers to start following now.

Now, these influencers may be young, but they are making a good living from their TikTok activities – much more than mere pocket money. However, you will realistically need to build to the point where you have followers in the thousands before you should consider monetizing your TikTok account.

How much could an influencer make form TikTok? As with all influencer activities, this can be a hard question to answer – influencers can derive their income from multiple sources. However, we have developed our TikTok Money Calculator to give a guide to influencer engagement and income.

How Much do TikTokers Earn?

Main Ways to Make Money on TikTok

Note that you need to be at least 16 before you can begin to make money (directly) on TikTok (with your parents’ consent). You need to be 18 to deal directly with brands and third parties legally. There may, however, be a few younger broadcasters making money by selling merchandise in cooperation with their parents.

  1. Gifting

In the days of Musical.ly, its livestreaming platform, Livel.ly became extremely popular. The name may have changed, but livestreaming remains, in the form of Go Live. You need at least 1,000 followers to per able to live-stream.

Your followers can gift you coins as you live-stream. Once you have accumulated enough of these to make it worthwhile, you can trade the coins for real cash.

It is best to think of coins as the virtual currency of TikTok. TikTok users buy coins, in amounts ranging from 100 coins to 10,000 coins. The price for each pack varies at different times and depending on the size of the pack they purchase and their currency.

At the time of writing this, users could buy 100 virtual coins for $US0.99. They store their coins in their online Wallet and then give coins to deserving TikTokers as they perform live. TikTok and Google/Apple (depending on your platform) keep half of the amount spent on. But performing livestreamers get to keep the reminder of every tip their fans give them.

In practice, when a user likes a performance, they use their coins to buy either a special emoji or another virtual currency (a Diamond) which they can use in the performer’s chat. Different emoji are worth different amounts of coins. You tip an emoji that relates to how much you like the performance (leaving Diamonds for the absolute best acts).

Performers can redeem gift points at any time, up to a maximum $1,000 in any day.

  1. Brand Partnerships and Influencer Marketing Activations

TikTok is no different from most other social platforms. If you are popular enough, brands will start to notice you, and begin to approach you, asking you to partner with them in influencer promotions.

TikTok’s equivalent to a Like is a Heart. If you’re getting plenty of hearts on each post, plus regular comments on your videos from your fans, it is likely that brands will begin to follow and examine your activities.

You are most likely to find that it will be brands that sell a product that would appeal to your followers who approach you. So, if you are popular with the average TikToker (girls aged 13 to 18 years) then expect brands who sell products to teenage girls to take an interest in you.

The top TikTokers can earn $50k–150k for a successful brand partnership.

For TikTok influencer marketing to be successful, it’s essential that the brand and the influencer talk with the same voice, i.e., the influencer must be a natural fit with the type of people likely to buy the brand’s products. Any influencer should be wary of a brand that tries to make them change their voice. Your fans watch your videos because they like what you do or say. They don’t come to hear a brand’s message. With successful influencer marketing, you will talk naturally about the brands (or use their product naturally in a video). If the product sticks out or jars, then your viewers will be disappointed and question your authenticity. The absolute last thing you want from an influencer marketing partnership is a requirement to make a scripted video – or even worse, upload a scripted video made by somebody else.

Don’t forget that the FTC guidelines about influencer marketing apply just as much to TikTok accounts as they do to influencer marketing on any other social platform. If you have accepted money to make a promotional post, make sure you disclose that fact.

  1. Attending Brand-Sponsored Events

Some TikTokers can earn money off-platform due to the reputation they gain on TikTok. Brands will often approach them to appear at events such as Beautycon or Comicon. The brand will usually pay you to represent them at a brand-supported platform (or if you have built your TikTok reputation as a good musician, the brand may give you the chance to perform live on their behalf).

Does Charlie make money on Tik Tok

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Source: Getty

The social media app TikTok is popular not just with Generation Z, but has become a viral new trend among celebrities, influencers, and older generations. With dance videos, hilarious (and sometimes dangerous) challenges, lip syncing, and more, it’s easy to lose track of time and scroll for hours through these short videos.

Similar to YouTube and Instagram, TikTok has even produced viral stars. Yes, there is such a thing as influencers on the short-form content app, and one of the biggest stars that spawned from TikTok is Charli D’Amelio. The 15-year-old is the most followed person on the social media app, boasting almost 45 million followers.

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Source: Instagram

After the Connecticut native’s career skyrocketed, the high school student has since gone on to attend Milan Fashion Week, sign with the major talent agency UTA, and Charli even appeared in a Super Bowl commercial for Sabra.

Basically, she’s killing the TikTok influencer game. So, just how much does Charli make on one of her videos?

How much does Charli D’Amelio make per TikTok video?

With her large social following, Charli reportedly gets paid an estimated $25,000 per TikTok video. Numerous reports also state the rising social media star is worth $4 million.

The teen actively posts numerous TikTok videos a day and even collaborates with other celebs on her channel. Most recently, Stranger Things actor Noah Schnapp appeared on Charli’s channel.

So, how did Charli D’Amelio get so famous?

Well, even Charli is surprised by her fame. Starting her channel in June 2019, she instantly began amassing a crazy amount of followers. So, what is her secret?

“I wish I could give everyone an explanation as to what happened, but I have no idea,” she explained to MEL. “I’m just doing what I do every day and posting it, I guess. It’s very insane to me, as it is for everyone else watching.”

As others are looking to copy her “secret” formula, TikTok expert Alessandro Bogliari spoke with Distractify about how the young teen’s popularity grew so fast.

“With Charlie, she became this image of the perfect TikTok girl dancing… It was trending because everyone was commenting, ‘I don’t understand the hype.’ Then they went from [watching] her videos and to then making fun of themselves saying ‘now I get it,’” she explained.

Adding, “She was a bit lucky because people create trends and funny memes about something. … She was good about being consistent, but she didn’t really work on that, it just happened. That’s what happens on TikTok.”

Aside from posting videos of herself dancing and lip syncing, Charli is also a member of the popular TikTok group known as the Hype House.

What does TikTok creator fund pay

What does TikTok creator fund pay

The program that pays users for content they’re already making.

TikTok/Everest

Can you actually make a living on TikTok if you haven’t been invited to the Hype House and don’t have a D’Amelio sister-level fanbase? If you’ve seen users on the For Your Page asking for likes and shares so they can make some money, they’re likely referencing the Creator Fund.

Back in July, TikTok announced the Creator Fund Program, an initiative that promised to pay eligible TikTokers for their videos. At the start, the program planned to distribute $200 million to users over the age of 18, with minimum 10K followers, who’ve amassed minimum 10K views in the last 30 days. After enthusiasm from users, TikTok promised to grow the fund to over $1 billion, to be paid out over the next three years. To join, all you have to do is switch your account to Pro in Settings, then tap Apply in the Creator Fund section in the new Creator setting. If you don’t qualify, the featured will be grayed out.

But despite the ease of joining, and the ubiquitous videos referencing it on the For You page, people who aren’t part of the program say it’s not totally clear how TikTok’s Creator Fund works. Users say their engagement has been all over the place, and their payouts not quite what they expected.

Everest, 21, a part-time fashion student, freelance designer, aspiring drag queen and make-up artist, says joining the Creator Fund has given him confidence in front of the camera. “It’s my dream to do make up and drag full time and so hopefully TikTok will give me the exposure I need,” Everest says. Though he declined to share how much he’s made through the app, citing the Creator Fund user agreement, he says getting accepted into the program is not a reason to quit your day job. “I would not be able to rely solely on the funds for income,” he says. Still, the validation that comes with getting paid for creative work at all, he says, might be enough to give people the confidence they need to explore this uncertain path.

Since joining the fund, however, he says his engagement has gone down, a claim echoed by other users across the app. “I think there is some correlation between joining the fund and getting less views, which can be discouraging because I suppose I expected my views to increase.” Everest claims his videos are not showing up in the For You Page, and seem to be circulating less broadly than before he joined. Everest says he’d rather have more views and give up the money. “I feel like that might lead to better opportunities,” he says.

Stephanie Hind, on TikTok’s talent management and operations team, tells Bustle, “joining the fund has no bearing on the performance of creators’ videos and no direct impact on the TikTok recommendation system.” Despite claims, she says, the For Your Page algorithm has no way of knowing whether a user is part of the Creators Fund or not. As for how the funds are actually distributed, Hinds says number of views, engagement, region in which the video is viewed, total participants in the program, as well as the video’s adherence to community guidelines and terms of service, all have bearing on how users get paid out.

As a result, the actual dollar amount enrollees can make varies widely. In August, Business Insider reported that some influencers made “pennies” on thousands of viewsJanelle Correa, 18, went viral in January after posting a video of herself trying on a $32 prom dress she couldn’t afford. Since enrolling in the Creator Fund in August, her total earnings are about equal to the cost of the dress. “It was less than I expected because I assumed I was going to get paid for all of my videos,” she says. “The amount I make [isn’t] crazy good at all but it’s an OK incentive for making videos about whatever I want,” she adds.

While Correa had hoped to earn enough to cover her college tuition, she says she’s happy to afford some books and coffee, though she won’t be able to cash out her earnings until she hits $50. Still, she says she’s noticed more engagement since enrolling. “I have gained followers that are pretty active on my account compared to when I wasn’t a part of the Creator’s Fund.”

For Mikayla Nogueira, 22, being part of the program has allowed her to create more content outside of TikTok and even expand into YouTube. “The more views you receive, the more money you earn that day, so I put my whole heart into my TikToks,” she says. The make-up artist also makes money through brand deals, which came to her organically after three months on the app.

Nogueira is aware of that not all users in the fund are having the same success she is. “I see content creators making less than a dollar a day on the Creator’s Fund, while others are making hundreds per day,” she says. But she doesn’t blame the program. “Over time, if you’re doing everything you need to be doing, that monetary value should grow,” she says.

Jayus, 21, went viral a year ago after making a TikTok about psychology facts she learned in school. She was fired from her day job right before reaching a million followers, and decided to lean into TikTok for financial support instead of finding a new gig. “Before my big blow up I kinda knew that I could make money from the platform,” she tells Bustle. She did live-streams for donations and reached out to brands for influencer deals. When the Creator Fund opened, she enrolled right away, saying that it “felt like it was a huge step in the right direction.”

Now, she says the fund helps to pay most of her bills. “It feels good knowing I have a semi-steady source of income.” While she’s had great success on the app, and felt confident in her ability to do so from the start, she says the algorithm is still a mystery to her. “When I feel like I have it figured out the algorithm, my videos don’t do well. But when I’m just messing around they do great.” And though she says that other platforms pay creators more per view, “anything is better than nothing, and that money adds up quick.”

Can I advertise on Tik Tok

Is your business using TikTok? Wondering how to advertise on TikTok?

In this article, you’ll learn how to create TikTok ads to promote your products or services.

How to Advertise on TikTok by Vrinda Singh on Social Media Examiner.

Are TikTok Ads Right for Your Business?

With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it’s also less saturated with ads than its older counterparts. The visual app—which allows users to edit and share 15-second videos with built-in filters, effects, and music—has truly shaken up the marketing world with its unprecedented virality.

In early 2019, the app launched a beta version of its ads offering. Since then, big names like Grubhub, Nike, Fenty Beauty, and Apple Music have used TikTok ads to promote products in unique, visually compelling campaigns. With advanced targeting and unique ad creation features, the TikTok Ads platform is unlike many of its predecessors. When used effectively, it can help you tap into one of the most lucrative pools of users.

However, not every business is positioned to benefit from TikTok’s unique offering. Before investing your time and effort into TikTok advertising, here are two questions you need to ask yourself to determine if this ad platform is right for your business.

What Is the Target Demographic for Your Business?

If younger people are one of the primary audiences for your business, TikTok ads could be a worthwhile investment for you. With 66% of TikTok’s users younger than 30 (41% are ages 16–24), this isn’t the right platform for businesses that cater to older audiences.

To visualize this, a significant number of trending videos on TikTok relate to youth-oriented topics, such as school and homework.

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However, it’s worth noting that while TikTok’s current audience is predominantly young, social networks do tend to be adopted by younger audiences first, and then make their mark on older demographics. So it might still be worthwhile to learn more about the platform to stay ahead of the curve, even if TikTok isn’t the right fit for your business at this stage.

Do You Have the Budget to Advertise on TikTok?

While larger businesses like Nike, Disney, and Grubhub have swiftly taken to advertising on TikTok to drive huge impressions, TikTok ads might be less affordable for smaller businesses.

Because ads on the platform are new and rare, they come at premium costs that start at an average of $10 per CPM and can go up to $300,000 total budget for larger campaigns. Moreover, TikTok campaigns require a minimum investment of $500 so they might not be a great fit for your business if you’re looking for more affordable and predictable advertising options.

If you decide TikTok ads are a worthy investment for your business, here’s how to get started.

#1: Create a TikTok Ads Account

To create your first ad campaign, visit the TikTok Ads home page and click on the Create an Ad button.

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Because TikTok Ads is still in beta, the process of setting up ads isn’t entirely online yet. When you click the button, a form pops up requesting details to set up your account. After you submit this information, a representative will get in touch with you to set up your TikTok Ads account.

It can take up to 48 hours to receive your account. Once you do, the process for creating ads is relatively straightforward.

#2: Create a TikTok Ad Campaign

In the TikTok Ads dashboard, click the Campaign tab at the top of the page and then click the Create button.

Next, choose a campaign objective, which is the primary goal of your ad. As of this writing, you can choose from three options: Traffic, Conversions, and App Install.

To set your budget at the campaign level, select either the Daily Budget or Total Budget option under Settings. Note that both the daily budget and total budget must be at least $500.

#3: Set Your TikTok Ad Placements, Details, and Targeting

The next step is to create an ad group for your campaign and choose your placements and targeting.

One of the most useful features of the TikTok Ads dashboard is that it lets you select the exact platforms you’d like to run your ads on. These include not only TikTok but also its entire family of apps like Vigo Video (India only), BuzzVideo, News Republic, and others.

There’s also an option for automatic placements, where TikTok determines where your ad would perform best and places it there.

Once you’ve selected your preferred placements, follow the prompts to enter all of the details necessary to start running your ad, including any relevant URLs, display names, images, and categories. You can also select up to 20 keywords to describe your website or app, which will then be used to match your products with the right audience.

The Targeting section lets you define the target audience for your ads. Set parameters for location, age, gender, languages, interests, devices, and more to attract the right audience for your ads.

If you have a specific group of people in mind to target on TikTok, you can create a custom audience by uploading the IDs of existing TikTok users. Simply upload the IDs as a CSV, TXT, or ZIP file.

#4: Control Your TikTok Ad Spend, Duration, and Goals

Now you’re ready to choose a budget, schedule, and goal for your TikTok ads.

Set a Budget and Schedule

In the Budget & Schedule section, set the budget for the ad group. You can choose either a daily budget (the amount you’re willing to spend each day) or a total budget (the total amount you’re willing to spend for the duration of the schedule). Note that there’s a $50 minimum for the daily budget and total budget at the ad group level. Editor’s Note: At the time of this writing, the minimum daily budget at the ad group level was quoted as $50 USD (as shown in the screenshot below). Current help files for TikTok Ads now quote the minimum daily budget at the ad group level as $20 USD.

Also choose the scheduled duration for your ads. Dayparting allows you to select specific times of the day or week on which to run your ad.

Put Google Analytics to Work for Your Business

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Choose a Pacing Option

Next, set the pacing of your budget, which determines the speed at which your budget will be spent. The Standard delivery option spaces out your budget evenly across the duration of the campaign, while the Accelerate option spends the budget as fast as possible during the scheduled time.

Select Your Optimization Goal

Your optimization goal reflects the key metric you’re hoping to achieve with your campaign. You can choose to optimize your ad group for Conversion, Click, or Impression and your bidding will be optimized based on the goal you select.

If you choose Conversion as your goal, your ad will be served to the people who are most likely to convert for your product or service. To track all of the actions that signify a conversion (for instance, app downloads or form submissions), create conversion events by clicking Library and selecting Conversions.

From here, decide whether you want to set up conversion tracking for app installs or certain elements of your landing page via pixel.

To create an app install conversion, type in a name for your conversion event, enter the link to your app in Google Play or the App Store, and select a tracking partner to start measuring conversions from your ad.

Conversion goals are priced using the oCPC (optimization cost per click) bidding method, which ensures your ads will be displayed to the users who are most likely to perform your expected actions. With oCPC, you bid on the individual conversion cost you expect, but then pay by CPC (cost per click). TikTok Ads automatically adjusts bids based on your bid settings, drawing the cost of your campaign close to your target price.

If you select Click as the overarching goal for your ad group, you’ll be billed on a CPC basis, with your ad being optimized to drive as many clicks as possible.

Finally, if you set Impression as your goal, your ad will be billed on a CPM (cost per mille) basis, which denotes the price of a thousand impressions.

Turn Smart Optimization On or Off

TikTok offers an option called Smart Optimization, and if it’s enabled, your bidding will be constantly adjusted and optimized to increase conversions. If you choose Click or Impression as your goal, it’s best to switch off Smart Optimization.

#5: Design Your Ad Using TikTok’s Video Creation Kit

When it comes to designing the creative assets for your ad, the process is fairly straightforward. TikTok ads can be horizontal, vertical, or square videos and images. The best thing about the ads platform is a tool called the Video Creation Kit, which provides video and image templates you customize using your existing images. It also comes with 300+ options for free background music.

TikTok currently allows the following ad types: brand takeovers, in-feed ads, and hashtag challenges.

Brand Takeovers

A brand takeover ad will appear instantly when a user opens TikTok. The ad can then be redirected to an internal or external link—either another video on TikTok or an external website or app. Currently, this ad type is limited to one advertiser per day.

Think this is the first real ad campaign I’ve seen on @tiktok_us@kerrymflynn pic.twitter.com/zt3JcSYCz0

— Chris Horror-har (@ChrisHarihar) January 26, 2019

In-Feed Ads

In-feed ads are native ads placed either at the bottom of organic TikTok videos or in the feed as part of the video queue, depending on the type of product. These ads also redirect to your website or app. On average, they cost $10 per CPM, making them a more affordable option than brand takeovers.

Here’s an ad for an app that appeared when scrolling through videos on the platform:

Hashtag Challenges

You can partner with TikTok’s marketing team to create a sponsored hashtag challenge that encourages users to share content on TikTok on your brand’s behalf. Challenges generally last for 6 days.

#6: Optimize Your TikTok Ad

When creating a brand takeover or in-app display ad, ensure you use high-resolution images because the ad’s visuals will take over the user’s entire screen and be highly visible.

Focus on only one call to action (CTA) to make the most of your redirect link. To illustrate, if you ask users to download your app and access a coupon code through your website, you might confuse some viewers by redirecting them to your app’s download screen.

For the ad copy, note that TikTok ads provide very little space to explain anything with words. Ad descriptions are limited to 80 English characters so if you’re selling a more complex product or service, incorporate words into your display creative using the Video Creation Kit.

Because all ad descriptions appear at the bottom of the screen, be sure to place your key creative elements in the middle of the screen to avoid congestion.

As with most ad formats, it’s best to experiment with a range of targeting options and creative elements before narrowing your ad down to the most successful combinations of elements.

Pro Tip: In addition to the Video Creation Kit, take advantage of the other built-in ad tools. At the ad group level, the Automated Creative Optimization tool (shown in action below) lets you upload up to 10 images or 5 videos, 5 ad texts, and 1 CTA and will then combine your creative assets into multiple ads. It will test a variety of these ads throughout your campaign and ultimately present the best possible combination to your target audience.

The Landing Page to Video tool will capture high-quality image material from any landing page URL you feed into it and then combine these images with music to automatically generate video ads.

How much does Charli D’Amelio make money

Do you remember how much money you were making when you were in high school? From serving french fries to standing around asking customers if they were “finding everything okay”, there is a high percentage that your bank account probably didn’t contain more than $1 million.

With the growing TikTok sensation, 16-year-old TikTok celebrity Charli D’Amelio is out there growing a net worth in the millions. How? By being great at TikTok choreography. If serving french fries in a funny hat didn’t mean $1 million how is it possible that dancing via an app did?

Dancing to the top

D’Amelio joined TikTok in 2019 and quickly gained fame on her self-titled TikTok channel. She is a member of the TikTok group The Hype House and has collaborated with TikTok stars, including Chase Hudson & Maximo Rivano. D’Amelio became talented enough to attract 5 million followers in a matter of months.

It was not long before singer Bebe Rexha reached out to D’Amelio asking her to join her opening act for the Jonas Brothers in Brooklyn. From that moment onwards, life for D’Amelio only blossomed as she entered the life of fame – gaining 50 million followers and over 3 billion likes in the last year.

A glamorous life

After becoming a huge social media obsession, it was only natural that D’Amelio left her hometown of Norwalk, Connecticut to be in LA with other celebrities. D’Amelio was a guest on The Tonight Show Starring Jimmy Fallon, fueling her fame. In fact, she raised $7,000 for charity simply by hosting a meet & greet.

D’Amelio was invited to Paris Fashion Week for Prada where she documented her time via TikTok. She gained sponsorship deals with EOS cosmetics, appeared in a Super Bowl commercial for Sabra Hummus, and became the new face of Hollister along with her sister Dixie D’Amelio, who is also a TikTok celebrity.

D’Amelio celebrated her 16th birthday in May 2020 where she wore a limited edition $60 hoodie, an item part of her line of Charli-branded merchandise. In less than a year, D’Amelio went from an ordinary teenager to an internet sensation. Given all of this fame, many wonder: “how much money does D’Amelio make?”

Not your average teenager

D’Amelio is currently the most followed person on TikTok boasting over 50 million followers. Her income comes from endorsements, merchandise, YouTube revenue share, and sponsored posts. She charges around $100,000 per sponsored post and earned $1 million for her Sabra Hummus Super Bowl in 2020.

Charli D’Amelio currently has a net worth of $4 million dollars which will only skyrocket from here as she continues to grow. With millions of dollars in the bank at 16 years old, one thing is for certain, . . . her first car is going to be great!

Are brands on Tik Tok

TikTok is available in over 150 countries, has over 1 billion users, over 2 billion downloads, and over 100 million active users in the United States alone (here’s a full breakdown of TikTok statistics). If your brand’s target audience includes anyone between the age 13 and 40, you should have a TikTok strategy. There could not be a better time to invest in vertical video content for your brand than now. Place it on Instagram Stories, place it on Snapchat, and place it on TikTok! TikTok actually just added the ability to include links and commerce URLs in your profile and videos. So not only is the organic reach on the platform huge, but you can also drive meaningful traffic to your website. Want to know how the TikTok algorithm works? Click here. Without further ado, here are 24 brands doing exceptionally well on TikTok right now…

1. Spikeball

For those of you who don’t know Spikeball, they describe themselves as if volleyball and foursquare had a baby. It’s an incredibly fun game. They have almost 300,000 followers, over 5 million likes, and over 50 million views. How have they grown so quickly? Capitalizing on trends, creating platform-specific content, and knowing their audience and how that overlaps with TikTok’s core demographic. Check out their TikTok profile here and some videos below.

2. Chipotle

Chipotle is also quite new to TikTok, but has been doing very well so far. They also have one of the best TikTok bios we’ve seen – “Less Tok, More Guac”. They’re consistent, which is also very important on the platform. Over Halloween they did a #boorito campaign that got over 4 billion views on the platform. Below is an example of two of their videos. The first one is pretty creative and acts as if the chips are singing along with Adele. And here is their profile.

3. Vessi

Vessi is a cool footwear brand based in Canada. They only started recently and are quickly approaching 100,000 followers (profile here). How have they grown so fast? Giveaways. They’re employing a unique duet giveaway strategy to generate UGC, followers, and revenue. Check out an example below!

with @agajillian Show us your and you could win a free pair too!

4. Elf Cosmetics

Elf Cosmetics has been doing an INCREDIBLE job on TikTok thus far. Brands – take note. Elf actually commissioned a song specifically for a TikTok campaign. The song, which takes inspiration from Kash Doll’s 2018 hit “Ice Me Out” and is called “Eyes Lips Face” after the brand name’s acronym, is believed to be the first original song commissioned for a TikTok campaign. The brand then worked with a few influencers to initially kick it off, and the results from there have been mind-blowing. Click here to see the quantity of videos that have used the #eyeslipsface hashtag. The current count at the time of this posting is over 3.8 BILLION! Want to do a campaign like this?! Relatively minimal investment is needed to achieve these results (although it’s not always going to be repeatable). Interested? Contact us today!

5. Guess

Guess has only posted 7 videos so far, but they are off to a solid start. They already have 38,000 followers. They are also one of the only fashion brands we could find on the platform. A big miss by their competitors. Guess’ content is good. They did partner with TikTok to run a challenge on the platform using the #InMyDenim hashtag, with good success. Check this link. It shows all videos from Guess’ sponsored #InMyDenim challenge. The videos have over 38 million views. Here’s their TikTok profile. There’s a few video examples below, with the first being an entry from the #InMyDenim hashtag challenge.

6. NBA

The NBA was one of TikTok’s early adopters (disclosure: another client of ours). They consistently put out great content on the platform, also on trend. They’ve racked up a whopping 5.5 million fans on the app, by far the most we’ve seen from any brand. They keep things pretty funny, which definitely helps. This is very smart. Want NBA highlights? Go to Instagram. Want NBA news? Go to Twitter. Want NBA comedy, memes, and motivation? Go to TikTok. Here is their profile. Below are some video examples.

7. The Washington Post

For a newspaper, The Washington Post is actually doing a great job on TikTok. Check out their profile here. They usually post funny, engaging videos.

8. NFL

The NFL just barely launched their channel, and they’ve come out very strong. Consistent videos, native to the platform, engaging content. Extremely well done. It’s paid dividends too. Almost 1 million followers already. Here is a link to their profile. Below are some video examples from them.

What’s bad about TikTok

TikTok is fun, but what about dangerous challenges, censorship and security concerns? CBC Kids News reviews some of the criticism. (AFP via Getty Images)

TikTok addresses dangerous challenges, censorship and security

TikTok has been getting a lot of attention over the past year — and not necessarily for good reasons.

On the one hand, the video-sharing app has attracted a lot of new users who use the platform to express their creativity and build a following.

On the other hand, the app has received some bad press for everything from promoting dangerous challenges to allegedly censoring creators.

Here’s a quick recap of some of the concerns that have come up in the past year:

1. Dangerous challenges

This socket was damaged after a kid in southern Alberta tried the penny challenge. An electrician later told his family the prank could have started a fire in the walls. (Starla Dawn/Facebook)

Dangerous viral challenges are nothing new, but a couple of new ones have been circulating on TikTok in recent weeks — and kids are getting hurt.

The penny challenge, which involves dropping a penny between a phone charger and the wall plug, has been blamed for starting fires.

Then there’s the skullbreaker challenge, which involves tripping somebody so that they fall and smack their head on the ground, possibly causing serious injuries.

In this #stopskullbreaking video, posted by TikTok user Dor Mandel, he wags his finger at the camera instead of taking the challenge. (@dormandel/TikTok)

Social media analyst Jo Phillips with Jo(e) Social Media in Lacombe, Alta., said it isn’t fair to blame TikTok for dangerous challenges like this.

“This isn’t a TikTok problem,” Phillips said. “This is a kid that did a stupid thing.”

TikTok spokesperson Raymond Fang said the safety of users is a “top priority.”

That’s why TikTok’s community guidelines make it clear that the platform does not allow content that “encourages, promotes or glorifies” dangerous challenges.

Fang said posts promoting dangerous challenges will be removed as soon as they’re flagged.

2. Political censorship

Feroza Aziz, a 17-year-old girl from New Jersey, alleged that TikTok censored her video post that brought attention to Uighur internment camps in China. Uighurs are a Muslim community based in north western China. (@x_feroza/TikTok)

This past November, concerns about censorship on TikTok surfaced when Feroza Aziz, a 17-year-old girl from New Jersey, posted a political video disguised as a makeup tutorial.

The American teen claimed her video, which brought attention to Uighur internment camps in China, was temporarily made unavailable by TikTok after it was viewed more than 1.5 million times.

Uighurs are a Muslim community that’s based in northwestern China.

Feroza accused TikTok, which is owned by a Chinese corporation based in Beijing called ByteDance, of censoring posts based on the wishes of the Chinese government.

TikTok denied censoring the post.

In a statement, TikTok said her video was accidently removed because of a “human moderation error” and was made available less than an hour later, when another staffer caught the mistake.

The video “should not have been removed,” TikTok said.

3. Blocked content

In December, a German website called Netzpolitik reported that TikTok used to hide content from disabled, LGBTQ and overweight creators.

When CBC Kids News asked Tik Tok about this, spokesperson Hilary McQuaide said the company did implement such a policy, but only temporarily, “in response to an increase in bullying.”

“While the intention was good, the approach was wrong,” McQuaide said.

She added that TikTok has dropped that policy in favour of a new approach, which includes reporting and blocking bullies.

Maxime Beaulieu is a popular Canadian TikToker who lives with Treacher Collins syndrome. He says the app has helped him become more confident. (@maximeb/TikTok)

4. Security concerns

Last February, TikTok had to pay a big fine in the U.S. for collecting personal information from kids under 13.

Then, in October 2019, the U.S. government launched an investigation into ByteDance over concerns about how the data gathered on TikTokers of all ages is being used.

U.S. senators have said they were worried the information could be used to spy on Americans and influence political decisions.

In a statement posted in October 2019, TikTok said information saved on the app is secure.

TikTok says data collected from American and Canadian users is secure because it isn’t stored in China. (Postmodern Studio/Shutterstock)

5. Stranger danger

According to its community guidelines, TikTok is “deeply committed” to child safety and has “zero tolerance” for behaviour that could lead to child abuse or sexual exploitation.

Still, Alex Hern, U.K. technology editor for the Guardian, said that’s a concern with many social media platforms, including TikTok.

TikTok has a reputation for being a place where teen girls can “receive creepy to actively upsetting messages from older men,” Hern said.

He said the platform has become safer for kids thanks to a feature that allows users under 13 to view videos but not share them.

Why did TikTok not get banned

is TikTok getting banned
Photo Credit: Morning Brew

Is TikTok getting banned? The Trump administration deadline has passed, and TikTok is suing. Here’s the latest on what we know about TikTok’s fate.

Since our first publication of this article, we’ve added numerous updates relating to court decisions, responses from TikTok and ByteDance, and the upcoming early November deadline imposed by the Trump Administration. Please see them below.

TikTok Ban Not Happening ‘Right Now’, CFIUS Issues New Deadline

November 22 –The Committee on Foreign Investment in the United States has issued a new deadline for a TikTok ban on November 27. Right now, it’s unclear what will happen in regards to an actual ban. The Trump administration has signaled it is no longer seeking to force a ban of the social media app. Biden’s administration has expressed some concern, but it does not seem to be a focus.

This situation seems to be wrapped and TikTok appears to be safe from a ban in the US.

Older article documenting the saga follows.

On August 6th of this year, Donald Trump published two executive orders banning transactions within TikTok and WeChat. Both apps are owned by Chinese companies, ByteDance and Tencent, respectively. TikTok’s short-form video format is exploding in growth, while WeChat is used to communicate with mainland China.

The two orders declared that TikTok and WeChat would be blocked from US app stores on September 20th. The orders cited ‘national security concerns’ as the reason. Earlier, on August 14th, Trump clarified that TikTok was facing a total ban if it did not sell itself to a US company by November 14th.

The US government’s lawyers assert that TikTok acts as a ‘mouthpiece’ for the Chinese Communist Party. It says TikTok promotes the CCP’s agenda and messaging. TikTok denies all of these allegations and has released a transparency report to try and combat them, but TikTok has been caught doing shady things, like accessing Android user data and iOS users’ clipboards.

So is TikTok getting banned? Not right now, but it’s unclear what the future holds.

On September 27th, a federal judge blocked the Trump administration’s order to remove TikTok from app stores. The judge granted an injunction against the order, saying ByteDance could suffer irreparable harm if it went into effect. After that ruling, TikTok has pledged to “maintain our ongoing dialogue with the government to turn our proposal, which the President gave his preliminary approval to last weekend, into an agreement.”

TikTok can evade a ban in the United States by selling itself to a US company. Microsoft was rumored to be an interested buyer, but its bid was rejected by ByteDance over IP ownership disagreements. Trump approved a preliminary deal with Oracle and Walmart, with each taking minority stakes in the company, though it remains unclear if that deal will be consummated.

TikTok has over 100 million users in the United States, according to the latest data we’ve collected.

So TikTok isn’t getting banned just yet, but the Trump administration could appeal the injunction. The November 14th deadline is still technically intact for ByteDance to finalize a deal, and details on the Oracle/Walmart deal are still being ironed out. But TikTok is facing pressure from other countries, too.

India has already banned TikTok within the country, along with 58 other Chinese-owned apps. Pakistan followed suit just last week, with the country’s telecom regulator banning the app. Pakistan’s regulatory body called the app “immoral” and said it contained “indecent” content.

Pakistan banned dating apps like Tinder and Grindr for the same reason last month. TikTok was installed 43 million times in Pakistan before the ban. It was TikTok’s 12th largest market.

(Update: Pakistan has now reversed its TikTok ban, citing reassurances from the Chinese company related to content moderation.)

Elsewhere, Mexico may soon be considering a ban as several TikTok-related incidents have sparked violence. Most recently, a woman in Mexico was shot in the head while staging a fake kidnapping for a TikTok video. The state attorney general, César Augusto Peniche Espejel says the men who did it believed the gun wasn’t loaded.

Incidents like this put pressure on governments to stop needless deaths. TikTok is safe in the U.S. for now, but other countries may continue banning the app.

Update #2: Wall Street is bracing for a TikTok ban — and looking at traffic and financial drops

For months, some analysts on Wall Street have been warning that a TikTok ban may be imminent. Now, there is concrete data that TikTok is struggling in the United States amid the constant rumors of a ban. Wall Street finally got its hard evidence of this from a look at TikTok partner’s financials.

Fastly, a content delivery network service for massive sites like TikTok, reported a massive drop in revenue. The company warned its revenue would fall well below its own forecasts. The reason? Lower-than-expected data traffic from TikTok – due to the ban announcement.

Fastly warned it would miss its internal guidance, prompting the stock to fall 27.2%. TikTok is the CDN provider’s biggest customer, accounting for 12% of its revenue in June 2020.

Update #3: The U.S. Government objects to a TikTok request to reverse its ban order.

October 28th – The U.S. government has objected to a TikTok request to suspend the ban on November 12th. The proposed restrictions by the U.S. Commerce Department would prevent American companies from doing business with the app. TikTok has stated that if the ban goes through, it would effectively end operations in the U.S.

Now, a US District Court filing reveals that the Trump administration’s lawyers have argued that TikTok failed to demonstrate “irreparable harm” if the TikTok ban were to go through. TikTok contends that the proposed ban violates the International Emergency Economic Powers Act. It also argues that it was not given due process – a claim the U.S. government’s lawyers dispute.

Government lawyers have further argued that TikTok received the pre-deprivation notice and the rights to be heard. TikTok also had extensive engagement with government officials over the review of TikTok predecessor Musical.ly. ByteDance acquired Musical.ly and subsequently merged it with TikTok back in 2018. Government officials reviewed whether that acquisition and the subsequent merger may present national security threats.

Update #4 – A U.S. judge has blocked the Commerce Department’s TikTok ban for now.

October 30th – A U.S. judge in Pennsylvania has blocked the TikTok ban from happening on November 12. District Judge Wendy Beetlestone says banning TikTok would “have the effect of shutting down, within the United States, a platform for expressive activity used by approximately 700 million individuals globally. Over 100 million of these TikTok users are within the United States, and at least 50 million of these U.S. users use the app on a daily basis.”

The next scheduled hearing on the TikTok ban case is on November 4 before U.S. District Judge Carl Nichols. Nichols previously issued the preliminary injunction on September 27 to stop the removal of TikTok from App Stores in the United States. The November 4 TikTok ban hearing will address other aspects of the Commerce Department order concerning the ban on TikTok.

Update #5 – TikTok Fails to Remove Known Child Predators

November 3rd – As TikTok hangs in the balance in the United States, a new investigation reveals lax moderation. BBC investigators set up a TikTok account with a researcher posing as a 14-year-old girl.

Soon the account was followed by older men who began sending explicit messages to the account. Upon receiving them, researchers reported the messages to TikTok using its own reporting tools. After three days, known child predators were still operating on the platform with impunity.

It was only after researchers reached out asking why TikTok did not ban the offending child predators that action was taken. TikTok banned three accounts identified by researchers – but only after they reached out. Incidents like this prove that the platform does very little moderation.

A TikTok spokesperson says they didn’t ban the accounts organically because the original report wasn’t detailed enough. TikTok also says it tries to respect its users’ privacy by not going through their DMs unless it is warranted. You’d think a grown man sending penis pictures to little kids is warranted, but maybe TikTok has different priorities.

These types of stories are why parents are continually advised to keep their kids away from TikTok. Most kids bypass TikTok’s parental controls by lying about their age during the sign-up process. This oversight leaves them open to receiving DMs from all kinds of creeps on the platform.

Update #6 – Biden Likely to Be President-Elect, What Now?

As the United States election continues, it is looking more and more like Joe Biden will win. What does that mean for the proposed TikTok ban slated for November 12? Well, it might not mean much in the grand scheme of things.

In comments delivered last month, Biden says he sees TikTok as a “matter of genuine concern” for the United States. He has promised to review the security risks surrounding the app, so it may get a renewed focus. The Trump administration signed a ban on TikTok and WeChat in the United States, effective November 12.

The Trump administration says the apps present a national security threat; an assessment Biden seems to agree with. “I think that it’s a matter of genuine concern that TikTok, a Chinese operation, has access to over 100 million young people, particularly in the United States of America,” Biden told reporters while campaigning in Minnesota.

Even if Biden does carry the election, he will not assume office until January. That means the TikTok ban will likely still go into effect under Trump’s watch. That will happen unless the court intervenes and prevents the ban from happening.

Update #7 – Trump Admin Has ‘Forgotten’ About TikTok Ban

The TikTok ban in the United States is fast approaching – November 12 is the deadline. But TikTok says it hasn’t heard anything from the Committee on Foreign Investment in the United States (CFIUS) for weeks. It has filed a petition with a US Court of Appeals calling for a review of actions by the Trump administration.

TikTok was already granted a preliminary injunction against the November 12 deadline in October. Here’s TikTok’s full statement on these recent developments.

“For a year, TikTok has actively engaged with CFIUS in good faith to address its national security concerns, even as we disagree with its assessment,” a TikTok spokesperson confirms. “In the nearly two months since the President gave his preliminary approval to our proposal to satisfy those concerns, we have offered detailed solutions to finalize that agreement – but have received no substantive feedback on our extensive data privacy and security framework.”

“Facing continual new requests and no clarity on whether our proposed solutions would be accepted, we requested the 30-day extension that is expressly permitted in the August 14 order. Today, with the November 12 CFIUS deadline imminent and without an extension in hand, we have no choice but to file a petition in court to defend our rights and those of our more than 1,500 employees in the US. We remain committed to working with the Administration – as we have all along – to resolve the issues it has raised. But our legal challenge today is a protection to ensure these discussions can take place.”

For now it looks like the TikTok ban may not happen on November 12 as planned. Digital Music News will keep this page updated if the situation changes.

Can you get rich from TikTok

Kio Cyr (far left), Jaden Hossler, Josh Richards, Anthony Reeves (fa right), Griffin Johnson and Bryce Hall (at the forefront) - all TikTokers living together in the 'Sway House'.
Kio Cyr (far left), Jaden Hossler, Josh Richards, Anthony Reeves (fa right), Griffin Johnson and Bryce Hall (at the forefront) – all TikTokers living together in the ‘Sway House’. Instagram

Josh Richards started uploading videos to the popular app TikTok — then called “Musical.ly” — more than three years ago.

“My sister was on the app and she made a video with me. It did really well on her account, so I decided to make an account for myself,” Richards said.

During the summer of 2016, he gained 26,000 followers on the platform. He said his videos mainly consisted of him “goofing around with his friends.” “My content is teen, edgy bad boy,” he told MarketWatch.

His videos saw success on the platform and he now has 11.4 million followers. He also has 2.9 million followers on Instagram.

Jaden Hossler, 18, started on the platform in February 2019. Like Richards, he said he posts videos of himself “goofing around with the boys and making jokes.” In just under a year, he gained 3.7 million followers. On Instagram, he has 1.5 million followers.

TikTok, which is owned by Chinese internet technology company ByteDance, has become the social media app of choice for many teens. As of late 2019, it has more downloads than FB.

In the past six months, Hossler and Richards have moved away from their parents and live in L.A. full-time. They live together with four other TikTok creators in what they’ve deemed the “Sway House,” a collaborative house for TikTok influencers.

They spend their days making videos together for the platform. While Hossler has graduated high school, Richards is completing his final year online.

But TikTok does not operate in the same way as, say, YouTube. TikTok does not pay creators any money. Instead, music artists pay for song promotions and brands pay for product promotion. (TikTok was not immediately available for comment.

TikTokers can earn from “gifts” sent by their followers

Richards and Hossler have been able to monetize their success on the app and hope to continue to expand to other social-media platforms.

“The first way I started earning money on TikTok was through going live and receiving gifts,” Richards explained.

When TikTok creators start a live stream, the app offers viewers the ability to send these creators monetary “gifts.” The gifts accumulate in a virtual wallet built into the TikTok app and creators can then collect the money they have received. TikTok takes a cut of this money and creators can receive the other piece in their PayPal account.

“This was how a lot of people on TikTok were making money,” Hossler said. “But very recently, TikTok made a drastic change to the system.”

Due to concerns with teens as young as thirteen sending and receiving thousands of dollars on the platform, TikTok restricted the gifting feature to those 18 and older. Since the change, it has lost much of its popularity, Hossler explained.

Brands pay for advertisements in TikTok videos

As Richards and Hossler have gained more followers on TikTok, brands have begun to reach out to them and offer them money in exchange for promoting products.

The two say they have both created sponsored videos for Crocs and, more recently, Cash App. “Cash App gave us a song to use and we each made skits that incorporated Cash App somehow,” Richards said.

Richards and Hossler did not reveal how much they earned for the video but did say that rates are dependent on the brand and the number of views the creator averages per video.

As gifts have declined in popularity, Richards and Hossler believe payment for song placements is the most common way creators are earning money on the app.

Each 15-second TikTok video includes a song in the background. The more views the video receives, the more attention the song gets. Artists hoping to quickly boost the popularity of a new song will pay popular TikTok creators to include it in their videos. Richards and Hossler have promoted multiple songs on the app.

Hossler estimated that an individual with 4 million followers and “good engagement” could earn as much as $2,000 for a song placement in a single video.

The teens helped form a TikTok talent agency

Most TikTok creators with millions of followers do not receive $2,000 for a song placement. “There’s a big problem with managers and people that are offering these deals,” Hossler said. “Kids are getting severely underpaid.”

Richards and Hossler recently helped create TalentX, a talent management group for young TikTok creators. The company is led by 23-year-old YouTuber Tal Fishman and influencer talent manager Jason Wilhelm.

Gavin Rudolph, a senior talent manager at TalentX and the former manager of rapper Ty Dolla Sign at Maverick Management, told MarketWatch he expects rates for brand deals on TikTok to increase in tandem with the app’s popularity.

“Brands haven’t done that much spending on TikTok, so they don’t know and it’s a real risk for them to spend it all,” he said. “As we build trust with some of these brands, they’re going to start shelling out a little more.”

Richards and Hossler are looking beyond TikTok

Besides TikTok, Richards and Hossler collectively have 4.4 million followers on Instagram. They also have YouTube channels, where they believe they can diversify their following and add another source of income. YouTube’s AdSense pays creators based on the number of views they receive on their videos and the number of ads in their videos.

What does TikTok pay for likes

how to make money on Tiktok

You must have seen that many people are watching TikTok videos nowadays. Do you know how TikTokers make money by just uploading a video?

We all know TikTok is trending and people take it as an entertainment & fun purpose. Yes, there are some educational stuff such as “edutok” that you will also see on this platform.

I was thinking “how to make money on TikTok” as we do not have any ad revenue sharing option like Youtube.

Still, many TikTok stars make money on TikTok live, sponsorship, and many other techniques.

I did research a lot about this and eventually found many useful techniques that many TikTokers are using to make money per views and followers.

To become successful on TikTok you must have bulk content to put. I have seen people get half a million followers in 4 months.

They are just uploading videos on a regular basis. Some are even sharing 10-20 videos daily to get quick views and followers.

Before, TikTok was known as Musical.ly. Both companies merged together and formed a single company as TikTok. Live.ly app was also introduced that works similar to TikTok where people lip-sync to music. Now TikTok is ruling the market especially in terms of providing entertaining videos.

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Useful Content:

How To Make Money On TikTok?

There are many strategies you can use to make money on TikTok. Though it requires effort and consistency.

The popular TikToker has not gained popularity in a single day. They had published the end number of video content.

TikTok basically wants video content on a regular basis. If you consistently upload at least 5-15 videos on a daily basis then there is a chance to get organic followers.

You need to understand what kind of videos people are making. You must have awesome music, act, background, and a theme.

Let’s understand how TikTokers are earning money consistently.

Hey! Check out these TikTok products.

TripodTikTok Flexible Tripod with Wireless Remote Shutter.Tripod stand
  • Sponsorship

If you are serious about making money on TikTok, then you must have a good number of followers like more than half a million.

To get millions of followers, you need to come up with interesting video content in bulk. The more video you upload on TikTok, the more chances to get popular.

Once you get close to a million followers and views, you may be approached by many famous brands.

You can charge them for promoting their product or services in your TikTok video. You must have seen TikToker wearing expensive brands. The majority of them are sponsored. They charge money for wearing brands and make videos.

There are some TikTokers who directly advise viewers to use so and so services like a mobile app, online services, etc.

The whole idea is, you need to become popular on TikTok with over a million followers and views.

It’s all about how you grab the attention of the viewers. You can do stuff that catches people’s attention and make them like, comment on your TikTok video and follow.

  • Become An Influencer

You can share your thoughts and influence people. TikTok has made a platform called “edutok” for influencers. There you can share information ideas, teach people, guide your audience, etc.

I have seen many entrepreneurs and teachers sharing information content and selling their services.

People have started liking information video content. Now TikTok is not only for entertainment purposes, but they have also brought up a new section edutok.

Now, people who use TikTok waste your time, they are also using TikTok to watch educational videos.

I know one guy who use to upload educational and informational videos on YouTube, Instagram and Facebook. He collects all his videos made it short like 15-second videos and put it on TikTok.

He is now having half a million TikTok followers. Now he has been called to many conferences, shows as a speaker.

He is actually a Gary Vee fan and speaks a little similar to him. People like him because of the contents he shares in his speech.

So, in short, if you want to grow your business and gain an audience, then I would surely recommend you to go for TikTok and start investing time on it.

If viewers start liking your content, then you may notice people approaching you to join your company or buy your service.

Hey! Check out these products.

TikTok HoodieTikTok Logo Hoodie.TikTok camera lens
  • Offer Service

There are many business owners promoting their business by sharing valuable content. Viewers do contact them and buy their services. This is one of the useful ideas to make money on TikTok.

You just required to share valuable information and if people find that you can help them, then they would definitely buy your services.

You can also mention contact number in the video or otherwise, TikTok has a message option where you can coordinate with your audience personally through chat message.

Providing valuable service is very important. If you just try to sell that may not benefit then, viewers may not approach. Always keep in mind, people buy benefits, not features.

  • Make Money Through Driving Traffic To Website

TikTok is one of the best stages to drive traffic to your earning source. You can now drive your TikTok traffic to your Youtuber and Instagram account.

If you have a website then, you must mention it in the bio. Though you will not get a clickable link but people may type your domain name on the browser to check your website.

Once you start gaining followers and likes, you may notice an increase of audience to your other platform as well.

In the end, it’s all about popularity. If you are popular enough on TikTok then you will be having an opportunity to increase your earning. You need to play this game very well.

How Much Do TikTokers Make?

If you are a new face with having no popularity before then you must have at least close to half a million followers.

With getting popularity you may come into the eyes of sponsors for brand promotion. Having no celebrity background, you may earn around $450 per half a million followers.

It also depends on the country to country. This estimates for Tier 1 countries where people purchasing power is high.

In underdeveloped countries, there earning potential may be low and there is a possibility that they may not get the sponsorships unless they won’t reach millions of followers.

The earning also depends upon the number of views and likes as this indicates how much people are appreciating the TikToker.

How Much Does TikTokers Make per view?

The earning per views depends upon the agreement between the sponsor and you. Most likely you may earn around $40 for 1000 views.

By this calculation, you will make $0.04 per view from sponsorship. This is the most probably you may be getting.

You may earn more or less according to your popularity and the country you are living in. This earning is just for sponsorship. If you are selling your own service or doing affiliate marketing then earning may be far more than brand sponsorship.

How Many Followers To Make Money On TikTok?

Tiktok is not like any other platform. If you have around 10,000 followers on YouTube or Instagram, you are most likely to get an option to make money, but if with TikTok it may not work with 10-20k followers.

You may be required to reach at least 500,000 followers to make money. If you reach over a million follower then it’s possible that big brands approach you and pay a good amount of money for sponsorship.

Be careful when you promote anything through your video. Make sure that the product or service is worth sharing and always go for well-known brands.

TikTok Ads

If you have your own product ir services then you can promote it through TikTok Ads and get traffic to your website or your product.

You must have seen ads when you open the TikTok app or ads while you swipe up the video.

Before you promote your product make sure that you get a return on ad investment.

How Many Likes To Make Money On TikTok?

Likes on your TikTok video matter a lot in terms of earning money. This shows how engaging your video is. To get paid a good amount from sponsors or brands, you need to have at least one million likes.

Likes are just a part of a video, companies may see your followers and comments as well. If you have balanced likes, followers and comments then you may get opportunities to earn money on TikTok.

Is the TikTok creator fund worth it

Users say the platform’s new Creator Fund is opaque and riddled with problems. The company says it’s listening.

teens recording a tiktok
Amy Sommers, left, and Kaylani Heisler practice a dance during TikTok club at West Orange High School in Winter Garden, Florida in 2019.

In July, when TikTok announced it was launching a $200 million fund to compensate creators, many of the platform’s stars were elated. While the specifics weren’t totally clear, the fund appeared to be an exciting opportunity to make a living doing what they love. Vanessa Pappas, now the company’s interim CEO, said the money would support “ambitious creators seeking opportunities to foster a livelihood through their innovative content.” After receiving an “incredible response,” TikTok later said the fund would grow to $1 billion in the US over the next three years, and double that globally.

One month after the program formally launched, some TikTok influencers say they’re disappointed with how the Creator Fund has panned out. Creators have complained on social media that they’re earning only a few dollars a day, even if their videos rack up tens of thousands or even hundreds of thousands of views. TikTok has not explained exactly how it calculates payouts.

The lack of transparency around the program, as with past TikTok efforts, has led to theories and speculation. Three creators who spoke with WIRED say they noticed their views drop after they joined the fund, and they wondered whether TikTok was intentionally limiting their reach to cap how much they could earn. Two of them have since opted out of the program entirely.

“I ended up leaving the Creator Fund. I’d much rather my followers see my videos than make a few cents on views,” says Tiana E., a TikTok influencer with over 50,000 followers. “I’m disappointed with the way it hurt people more than helped. I hope TikTok will do the right thing and make changes to the Creator Fund that will benefit their smaller creators as well.”

Some creators asked to remain anonymous because they believed the terms and conditions of the Creator Fund prohibit them from speaking about the program publicly, including to the press. TikTok’s agreement with creators says they must keep strictly confidential “the details of any reporting metrics that may be provided by TikTok” or “other non-public information contained or resulting from this program.”

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TikTok declined to say whether the agreement forbids creators from speaking to the media. “Creators have already started sharing their thoughts about the program on TikTok as well as with members of the press,” Amelia Lukiman, a spokesperson for the company, said in an email. “Our priority is on continuing to optimize the program and improve the overall experience for creators.”

Lukiman says that any decrease in views creators have noticed since joining the Creator Fund is purely coincidental and not a result of their participation. TikTok also denied that creators in the program are held to a different standard of content moderation, another theory that was shared with WIRED. One influencer, who has roughly 100,000 followers, says that TikTok recently took down a video of an innocuous painting for unclear reasons; the company does not currently tell users which guidelines they violated. “The same day I got off of the program, I appealed the violation [and] got my video back up,” they told WIRED. TikTok says it’s working on ways to better explain Community Guidelines violations to users.

“Since launching the Creator Fund almost a month ago, we have been reading the comments and feedback submitted by creators that are part of the program,” Lukiman said. “We are working on a number of resources to help dispel myths and rumors about the fund, and in the meantime encourage creators to continue sharing feedback with us.”

To be eligible for the Creator Fund, TikTok users must be at least 18 years old, have a minimum of 10,000 followers, and have accrued at least 10,000 video views in the previous 30 days before they apply. The creators WIRED spoke to said the application process was seamless, but once they made it into the program it wasn’t clear how much they might earn. Last month, Business Insider reported that one creator was earning roughly 4 cents for every 1,000 views his videos received. TikTok says that views are only one metric it takes into consideration when distributing payments. Other factors include video engagement and the region where the video was seen. “Calculated funds are therefore dynamic and based on several factors, as a portion of the total Creator Fund,” Lukiman says.

Part of the issue may be how the Creator Fund was marketed. Some creators mistook the fund for a grant program rather than a more traditional revenue-sharing scheme. “I don’t know that the expectations were set in a realistic way,“ says James Nord, the CEO of Fohr, an influencer marketing platform. “A fund sounds like, ‘We’re going to give you $10,000 to shoot this series of videos you really want to create.’”

Is there something you think we should know about TikTok? Email the writer at louise_matsakis@wired.com. Phone: 347-966-3806. WIRED protects the confidentiality of its sources, but if you wish to conceal your identity, here are the instructions for using SecureDrop.

Nord applauds TikTok for trying to find a way to compensate creators, even if the system isn’t perfect. “I’m glad that they’re trying to bake that in from the beginning,” he says. Influencers on older platforms, like Instagram and Twitter, have relied largely on outside sponsorship and advertising deals to make money. Instagram only began sharing ad revenue for some videos earlier this year.

YouTube is one of only a few platforms that have long shared ad money with creators, and it has faced many of the same controversies over monetization and view counts that are now plaguing TikTok. In some ways, the challenges facing TikTok as it figures out revenue sharing may be even harder. On YouTube, ads run before and in the middle of videos, like on traditional television. On TikTok, ads run when you first open the app and in between videos—they’re not tied directly to a specific creator’s work.

Outside of the biggest stars, TikTok is not particularly reliant on the personal brands of individual creators. On sites like Instagram and Twitter, users choose which influencers they want to follow, and their content is what populates their feeds. On TikTok, you can also follow people, but the primary feature of the platform is an algorithm that serves you videos it thinks you will like—no matter who happened to upload them. “For TikTok, the whole way it’s structured is for virality, and the individual creator is less important than the content on the platform globally,” says Nord. He says the Creator Fund is essentially a way to reward people in the rare instance when one of their videos goes extremely viral. “If you get one or two big hits in a year, at least they’re sharing some of that, and you feel like you’re getting something for it,” he says.

How does TikTok owner make money

tik tok business model.png

Tik Tok is currently the talk of the day. It is a video sharing app that allows its users to create and share 15 seconds-long videos. After its launch by ByteDance, the mobile application spread like wildfire, attracting over 500 million users hardly three years later.

The attention that Tik Tok has brought to its owners is amazing. Yes, ByteDance was recently recognized as the most valuable startup in the world. Undoubtedly, this was due to the impressive success of Tik Tok application.

Many are still wondering how the Tik Tok company generates money from the application. This is what we want to feature today. In any case, the app was bought by ByteDance for about $1 billion. Thus, it is quite natural for us to want to know how they are going to generate money out of it. That is what we are going to talk about in this article; the Tik Tok Business Model. You also will learn a lot more about this application people just cannot stop talking about.

Before we even go deeper, let’s have a glimpse of Tik Tok operation:

Tik Tok Business Dissected

ByteDance a while ago closed funding deals with SoftBank and some other powerful investors. In total, the funding was a staggering $3 billion. This ended up making the ByteDance company value to hit $75 billion. CB Insights considers this company the current-times most successful Unicorn.

Tik Tok presents itself as a destination where creativity is nurtured and celebrated. It is a destination where the world’s creativity, all the treasured moments and knowledge thrives. It makes all this just with a mobile phone application with no complications with its use. Everyone who likes can be a creator on Tik Tok.

They bring a platform where you can transform your ideas and passions into interesting videos, just on a few clicks. It is a place for entertainment as well. And we expect it to be the next application to command the world of social media marketing.

Indeed it is quite natural for you to wonder why on earth such a simple tool of video creation and sharing could shake the world of social media. You might wonder why such a seemingly ordinary mobile application could attract the attention of established and successful names like Facebook.

And that is the case just as it is. Tik Tok caught a better section of the population into talking about it.

And what about the company behind this application?

Who Owns Tik Tok?

ByteDance is the company behind Tik Tok. It is based in China and headed by Yiming Zhang. He is a lifelong entrepreneur who founded a number of ventures before climaxing at ByteDance. He is also the brain behind the real estate search portal in China. While at college, Yiming Zhang is reported to have been troubleshooting computer issues to earn some extra cash. So technology is certainly in his blood.

Yiming Zhang ever worked with Kuxun as the Director for Technology, managing over 40 engineers in this travel search engine in China. This business was later on bought by TripAdvisor. From a trusted source in Forbes, just this year January, Yiming Zhang had a net worth of $6.8 billion. Much of this dramatic rise is credited to the success of ByteDance.

And so how does the application generate money?

How Does Tik Tok Make Money?

tik tok business models_meitu_2.jpg

As you will agree with me, how Tik Tok generate money is still quite unclear. It is a new application and its monetization strategy is still rather complicated at its best. This, however, does not mean that Tik Tok is not generating money at all. It doesn’t make sense at all considering how much ByteDance paid to have ownership of the application.

CrunchBase reports that the application generates up to a million dollars every year. While is it true that Tik Tok is currently focusing on popularity and growth, monetizing it influences its long-term success. As at now, Tik Tok gets money through the in-app purchases mostly in terms of coins. This starts from 100 for $0.99 reaching 10,000 for $99.99.

By this, users who mostly consume content could issue coins to the creators who have churned out great content that amuse them, just an appreciation or compensation framework. They offer them coins in the exchange of digitals gifts. Reports by Sensor Tower have it that users globally spend up to $3.5 million a month for such in-app purchase. Meanwhile, it is not clear how the platform itself earn from this. All we know is that they could deduct some percentage if they deem appropriate.

As Tik Tok is still at its infancy, they have not revealed much about their future app monetization strategy. We, however, have a few strategies that we expect to work particularly well for Tik Tok and help them generate income for the company. These are the possible ways:

Advertising avenues that generate targeted ads. This, in turn, generates revenues. YouTube earn from this strategy and its working for them. Tik Tok could implement the same and we know it is going to work for them as well.

Content creators can monetize their contents and earn from it. In the long run, the platform can deduct some percentage out of it. This is the one critical step for the future penetration of the app among its users. It will be a win-win strategy where both the owner and the users will have something to take home.

The other way of generating money is by the subscription model for the original. The platform could assemble the best of the short video contents for this.

Note that these strategies have not been implemented by Tik Tok yet, but they could be viable strategies for them to monetize the now globally popular social media application.

Tik Tok Growth Plan

The growth of Tik Tok has been quite impressive that Facebook recognized it. By 2018, hardly 2 years after its official launch, the application already had a whopping 500 million users. The rise has led Facebook into thinking of developing a similar application, Lasso to counter the massive growth and penetration.

The current penetration of Tik Tok makes it quite natural for us to think that it is unstoppable. Even if Facebook will develop a similar application and take it off the ground, it will not challenge Tik Tok. Of course, the application will be taken in some quotas but will not become an equal replacement for Tik Tok.

Tik Tok is hugely popular among the youth. They are the type that churns out creative short videos and shares among their peers. What we have noted is that Tik Tok is focusing on winning more youth into using the application. They seem to target their ads on youth in different channels on the web. They do so on YouTube, Facebook, and even Google.

As you might have noted, Tik Tok is more determined on penetration and growth than on making money out of the application, as at now. This is quite logical for them. In a world where social media is dominated by a few players, penetrating though it could be a painstaking experience.

Thus, they want to establish their place at the top before they face any substantial attack from the respected influencers. The fact that Facebook has come out clearly to challenge them certainly has spiced up their dedication to commanding a bigger section of the population before things get out of hand.

What keeps Tik Tok ahead of the rest in the niche is their coveted research lab which is duped AI Lab. They claim to be experts in a number of current developments in technology. They seem to get along well with Natural Language Processing (NLP), Machine Learning and even Computer Vision.

ByteDance Now Ahead of Uber

Bloomberg reports that ByteDance generated a revenue of $2.5 billion in 2017 alone. As a whole, CB Insights has it that the company is valued at $75 billion. This is above what Uber is valued at. When Tik Tok will eventually implement a solid money generation strategy, we expect it to grow even bigger. It has great potential considering their user penetration.

How much is TikTok worth

zhang yiming net worth bytedance tiktok 2x1
ByteDance CEO Zhang Yiming makes his own TikToks — and requires his senior employees to as well.
  • Zhang Yiming built a $16.2 billion fortune after founding ByteDance, the Chinese software developer behind TikTok.
  • Despite being one of the wealthiest people in China, Zhang is extremely private and little is known about his personal life.
  • TikTok is currently in negotiations to sell its US operations to Microsoft amid a threat of a ban from President Trump, sparking fierce criticism of Yiming on Chinese social media.
  • Visit Business Insider’s homepage for more stories.

The widespread popularity of TikTok has not just created a new generation of social media stars, it’s also created a social media billionaire.

Zhang Yiming, the 36-year-old software engineer who founded the app’s parent company, now has a net worth of $16.2 billion, Forbes estimates. Despite being one of the wealthiest people in China as ranked by the Bloomberg Billionaires Index, Zhang is extremely private and little is known about his personal life.

Keep reading to learn everything we know about Zhang Yiming.

Zhang, 36, lives in Beijing, China.

Zhang was born in 1983 in China’s Fujian province, according to the Bloomberg Billionaires Index. Zhang’s parents worked as civil servants, Bloomberg reported.

His name is based on a Chinese proverb about “surprising everyone with a first attempt,” according to the South China Morning Post.

He married his college sweetheart.

Nankai University is located in Tianjin, north China.

Zhang graduated from Nankai University in 2005, where he started off studying microelectronics before switching his major to software engineering, the South China Morning Post reported.

The couple does not have any children, according to the South China Morning Post.

Zhang’s first job out of college was at a digital travel booking startup called Kuxun.

ByteDance founder & CEO Yiming Zhang.

“I was one of first employees. And I was an ordinary engineer at the beginning, but in the second year, I was in charge of about 40 to 50 people responsible for back-end technology and other tasks related to products,” Zhang told ByteDance employees, according to the South China Morning Post.

Zhang credits that job for teaching him sales skills that he later used to grow ByteDance.

“I remember that at the end of 2007, I went to meet the client with the sales director,” Zhang said, according to the Post. “This experience let me know what sales are good sales. When I established Toutiao and recruited staff, these examples helped me a lot.”

Zhang also worked at Microsoft before founding ByteDance, the South China Morning Post reported.

Zhang founded TikTok’s parent company in 2012.

The headquarters of Beijing Bytedance Technology Co Ltd, in Beijing, China.

The company is now worth $75 billion, according to Pitchbook, making it the most valuable privately held company in the world.

The company owns several social networking apps that operate within China, Business Insider previously reported. The company released a WeChat rival called FlipChat, and a video-messaging app called Duoshan in 2019.

Zhang and ByteDance’s first product was a news aggregator app called Toutiao.

An ad for Bytedance’s news feed aggregator app Toutiao. Zhang not pictured.

Zhang wanted to create a news platform whose results were powered by artificial intelligence, separate from China’s search engine Baidu, Business Insider’s Paige Leskin previously reported.

“We push information, not by queries, by news recommendations,” Zhang told Bloomberg in 2017.

Despite its focus on news, Zhang told Bloomberg’s Lulu Yilun Chen and Mark Bergen in 2017 that ByteDance does not have any journalists on its staff like many other social networks.

“The most important thing is that we are not a news business,” Zhang told Bloomberg. “We are more like a search business or a social media platform. We are doing very innovative work. We are not a copycat of a U.S. company, both in product and technology.”

Zhang launched ByteDance’s most successful app — TikTok — under the name ‘Douyin’ in September 2016.

The logo of TikTok application is seen on a mobile phone screen in this picture illustration taken

In September, Business Insider reported that TikTok is the No. 1 non-gaming iOS app in the U.S. TikTok is one of the most popular social networks among American teens and has been downloaded more than 1 billion times.

TikTok still goes by the name ‘Douyin’ in China, Business Insider previously reported.

Zhang makes his own TikToks — and requires his senior employees to as well.

TikTok has seen a meteoric rise.

“For a very long time, I was merely watching TikTok videos without making any of them myself, because it’s a product mainly for young people,” Zhang said, according to the South China Morning Post. “But later on we made it compulsory for all management team members to make their own TikTok videos, and they must win a certain number of ‘likes’. Otherwise, they have to do push-ups. It was a big step for me.”

Zhang’s leadership style is “soft-spoken yet charismatic, logical yet passionate, young yet wise,” according to Time Magazine’s Kai-Fu Lee.

TikTok’s global reach makes Zhang’s life “much more interesting.”

A man holding a phone walks past a sign of Chinese company ByteDance’s app TikTok, known locally as Douyin, at the International Artificial Products Expo in Hangzhou, Zhejiang province, China October 18, 2019.

Zhang wants the app to continue to grow abroad, saying that he hopes his ByteDance will be “as borderless as Google,” according to the South China Morning Post.

“We must work harder, we must also be more perfectionist,” Zhang said, according to the Post. “Just like there was an international division of labour in the industrial age, in today’s information age there’s also an international division of labour. Chinese entrepreneurs must also improve their own capabilities as they go global,” he said.

How do you make a TikTok go viral

How to Go Viral on TikTok

So you’re wondering how to go viral on TikTok, huh? Well, I don’t blame you! It’s the social media platform everyone can’t stop talking about, and the app has experienced tremendous growth since quarantine started. It’s no longer a place where pre-teens do silly dances and lipsync, but a community where people of all ages share a variety of content on anything from goofy dog vids, to life as an astronaut, to how to trade a bobby pin for a house. Any type of content can succeed on the platform, which is part of what makes it so fun.

The first thing you need to know is that in its current state, TikTok is a meritocracy that gives every video a chance by showing it to a small audience on the For You Page (FYP). Yes, even if you have 0 followers. If your video performs well with this small group, TikTok will continue to push it out to more people that they think will like it. Because of this, typically you can tell in the first hour or two if you have a viral video on your hands.

While I just joined TikTok 3 months ago, I’ve personally had over 14 Million video views in the past 30 days, which is why I’m here to help you learn how to go viral on TikTok. I’ve spent the past 4 years geeking out over social media analytics and organic growth trends.

Tiktok is a fast paced app where you have to grab people’s attention quickly before they swipe past your video to watch other content. If there’s no action till the end, most people won’t watch. Set the tone and topic of the video within the first few seconds so that people understand what they’re watching.

Unless you’re telling a lengthy story that actually requires a full minute of video, I’d suggest keeping your clips short and to the point. Tiktok looks at the average length of watch time compared to the length of the video as a method of evaluating quality. You’re more likely to have people watch 8 seconds of a 10-second video than 48 seconds of a minute-long one.

Listen, we all know that our phones and apps have the power to hear what we’re saying, and make decisions (ie show us ads) based on that audio. TikTok wants to show your content to the right audience, and will use all the tools you give it to learn what your video is about, and show it to the proper people. You can do this in your caption or hashtags, which I’ll address later, but by using a voiceover on your video, you’re giving them significantly more keywords and information on what your video is about for them to be able to show your content to the right audience.

Whether you decide to do a voiceover or not, it’s worth always including trending music in your videos. You can certainly choose your own songs, but TikTok is a social platform where people feed off the trends, so it’s just substantially more likely that you’ll do well if you use current trending songs. Always layer a song quietly in the background with a voiceover too.

*Pro-Tip* If you do want to use your own song, and TikTok won’t allow it, you can just upload with your own audio, select a song, and set that second song to 0 volume.

Yes, dances can go viral, but stories are more likely to. Let’s be real, unless you’re a wonderfully talented or hilariously bad dancer, your dance videos aren’t likely to go viral on TikTok. For us regular folks that weren’t blessed by the gods of rhythm, we’re more likely to go viral by telling an interesting and compelling story. The story can be anything. It can be something interesting that happened in your life, something random that happened during your day, a project you did, anything. Just tell a story, and keep the plot flowing quickly.

People also love learning on TikTok, so if you have expertise in a certain subject, create informational videos to help people learn more about it. Quick bullet point videos work great for these, with text over the screen guiding the user through the mini-lesson. Likewise, people love shopping on TikTok, so sharing favorite products is also a surprisingly easy way to gain traction (and monetize).

I think this is probably one of the most important things that will not only help make a video go viral but also help you grow your following. What good are 5 Million views on a video if you only get 2000 followers from it? First of all, when TikTok sees lots of people commenting, liking, or following a video, they will naturally push it out to more people. Because of this, it’s great to have a call to action in your caption and/or at the end of your video such as “like for part 2”, “follow for more”, or “don’t let this flop”. You obviously have to have a compelling video to make this work, but adding a strong CTA on a video can be the difference between 2M views with 2K new followers and 9M views with 40k new followers. I’d suggest having your CTA be at least a few seconds long so that people have time to follow you before moving onto the next video.

If I learned anything from my biggest viral video, it’s that people love commenting on random things in the video. The video is about crossing the US/Canadian border, but I randomly mentioned bagels at one point and got so many comments on cream cheese and the quality of my bagels and where my bagels were from. People love spotting little details, that aren’t the main focus of the video, and commenting on them. Like I mentioned earlier, the more comments you can get, the more likely you are to go viral. So the more random details you can give people to comment on, the more likely you are to get comments. An easy one is to wear something cool/weird in your video and everyone will ask where it’s from, but you could do this in so many different ways.

This is key to get comments, which will in turn help you go viral on TikTok. If you’re posting a video and you can think of an obvious question people will have – DO NOT EXPLAIN IT. This will lead to a ton of comments and help your video perform well.

Again, commenting drives virality, so if you can have anything controversial, this will help. People honestly love to give their two cents on things on the internet. You don’t need to be doing anything wrong, but if there is a topic that people are particularly divided on, like how much cream cheese is appropriate on a bagel, is ketchup on eggs acceptable (literally small silly things!) they will jump in and comment their opinion on it. At the end of the day – EMBRACE YOUR HATERS & love them – they will make you go viral on TikTok.https://www.tiktok.com/embed/v2/6852091874228931846?lang=en-US

While this might seem counterintuitive, there are benefits to having a video where some parts are too fast for someone to read, watch, or understand on the first viewing. For example, if the text is too fast to read, someone will likely rewatch the video to re-read the text, and maybe pause at that point. When they do this, they’re spending more time on your video and signaling to the algorithm that it’s a better video, which will in turn get TikTok to show it to more people.

By starting your video with text over the first slide, viewers in the FYP will likely spend a few seconds reading this and therefore naturally and stay on the video for a few seconds longer than a video without text. Not only is this good for average watch time in the algorithm, but you also will more likely retain some of these viewers if you have a compelling story.

I’m not convinced that hashtags are always beneficial or not, but what I am positive about is that #FYP, #foryou, and other wildly generic hashtags will do nothing. Use niche tags, or don’t use any at all. If you have a super niche video, niche hashtags can sometimes help TikTok serve your video to the right crowd. However, if you’re posting something that would appeal to a variety of people across the platform, it’s best to not pigeonhole it with hashtags and let the algorithm serve and decide who it should be shown to.

The more comments on a video, the more likely it is to go viral. This works especially well if you can engage with commenters and get them to continue commenting on your video. However, if you have a video that is going viral on TikTok and you are replying to comments, don’t go too fast or you’ll get blocked. I was blocked from commenting on any videos for more than 24 hours when I replied to comments too quickly and this became very frustrating since I love my haters and wanted to reply to them 😇

At the end of the day, going viral on TikTok is a numbers game. The more often you post, the more likely you are to have a video go viral. Don’t skimp on quality, but if you push yourself to consistently push out videos, not only will your videos probably get better, but you’ll be more likely to have one of them go viral on TikTok.

On TikTok, anything can go viral (even a video of cutting an avocado) and if you niche down too early, you’re pigeonholing yourself into one audience on TikTok. I’d suggest making a variety of content when you start out, playing around with different formats and topics. When you figure out what people like to see, and what you like to make, then double down on that! Even after that, you can continue to try new types of content, and see what works.

If you’re doing a product review and trying to monetize your video via affiliate links, I know it’s especially tempting to drop the product link in the comments right away. However, by not dropping the link, you’re more likely to get people commenting asking where it’s from, or asking for the link, which will in turn help you video gain traction and go viral on TikTok.

While it might be tempting to be efficient and only come into TikTok to post your video before dipping out to do other things, I think it’s important to spend a little each day watching videos on the FYP. This will help you get new ideas and keep up with the current trends, which are very relevant to stay on top of to create top-performing content.

How do you grow in TikTok 2020

Over the past three years an app has been growing across the world under the radar to older users of Instagram, Facebook and twitter. TikTok, which originally started out life as a music video app has grown to amass a following of other 300 million users since its inception three years ago.

Whether you’re a business, brand or an influencer, you can’t ignore this applications prevalence, especially for the Gen Z user group, a demographic that is notoriously difficult to break into and market to.

Like any other social media platform, the key to effective marketing and brand awareness is to have an app with a large following and high engagement rates, so what are the best strategies to grow your TikTok account in 2020?

Hashtags

Hashtags are the currency of TikTok, without hashtags your content stands no chance of being discovered by other users. The more hashtags you use, the more visible you will become. It sounds simple in its most basic form, but you need to make sure that you are using the right hashtags for the job.

Any preparation that you put in will increase the visibility of your content, so it is worth the time evaluating and analysing what hashtags are trending. Look at users within your target market and demographic and see what they are using and make sure that you use the same.

You want to use hashtags that are relevant to your subject matter and not just jump on the bandwagon with hashtags that aren’t, if you do this you will be overlooked. Assess which hashtags are getting the best responses and highest level of engagement and build your content around that so the link between both is smooth and seamless.

Buying Followers and Likes

If you are starting out on TikTok and want to increase your following quickly, you can purchase followers to bolster your account. Buying followers is a good way to make your account look popular, which creates a snowball effect. The more popular your account looks, the more people will want to follow it and the higher your follower numbers become, but you can’t just buy followers on their own.

The key to popularity is engagement with your content, follower numbers may show you as being popular, but if you have 10,000 followers and 12 likes on your content, users will be aware that this is what you have done. You need to legitimise the purchase of followers by also purchasing likes, this is the key to making your content look popular and where many brands and businesses starting out get it wrong.

If it looks as though your content has a high level of engagement, more users are going to want to engage with it and the cycle begins again. You can’t purchase followers without purchasing likes, but you can purchase likes without purchasing followers. Just consider how it would look to a user, you need to make sure that your account looks legitimately popular to ensure an organic increase.

Growth Services

It seems that managing social media accounts needs a team of people to effectively run and grow them 24/7 along with a team to create the best content possible for your followers. If you find yourself too busy to really invest the time to organically grow your following, consider TikTok bots and automation. These growth services offer an array of packages that can be tailored to meet your needs.

If you need a dedicated account manager that will handle all of your growth, you can pay for a service like TokUpgrade, but you need to make sure that you know exactly what demographic you are wanting to target, otherwise the effort will be in vain.

Outline ages, locations, interests and the growth service will build an entire strategy for you and engage with this market in your behalf. This engagement can be liking posts, following a set amount of accounts and even commenting. You can also use bots to undertake the same kind of activity, but it will be you who spends the time configuring them and working out what is working and what isn’t.

Either way, both of these services give you an organic growth strategy which will increase your following and grow your account, all based on the human trait of wanting validity. The more users you reach out to and like and comment on their content, the more they are willing to do it to you, because you have made them feel good.

Unlike Instagram, there are currently no algorithms set to block this type of activity, but that doesn’t mean you want to follow 3400 accounts a day, organic growth is a slower strategy so keep accounts to follow at around 500 per day.

Influencer Marketing

Research is suggestive of the fact that Influencers are going to be bigger and more important on TikTok than they have been on Instagram, which is really saying something. An influencer cans be an amazing inroad to a community or niche that are you struggling to break into.

Find an influencer that matches your brand values, reflects your business and is willing to collaborate with you. You don’t want to have this as a one off arrangement, you want to the option to work together on a frequent basis, that way you will become a feature of their followers, which in turn will increase the likely hood of them following you. Influencer marketing is all about collaboration and sharing ideas and content, they provide an excellent way to expand your reach and increase your growth.

Quality Content

You can buy all the followers, work with some of the most popular influencers on the platform, but if your content isn’t up to standard, it will all mean nothing. Analyse what type of content is most popular on TikTok and work out how to emulate the high standard. You don’t have to be directing short movies every day, but you need to make sure your content remains at the same consistently high standard. You wouldn’t upload a poorly edited photo to Instagram, so why would you upload a poorly edited video to TikTok?

Take advantage of software editing applications, from final cut to TikTok in app editing. It really will be worth the time spent as your audience will come to enjoy the high-level content you put out.

Final Considerations

On the surface, TikTok is much like any other social media platform where businesses, brands and influencers are all vying for the attention of the users, but TikTok is a lot more nuanced than previously anticipated, with Gen Z being a difficult user base to market to.

The best way to maximise growth on the app is being prepared. Be prepared with your content, hashtags, target audience and growth service. If you are purchasing followers to grow your account also purchase likes to add to the veneer of popularity so you aren’t caught out by the savvy users of this service.

How many followers do you need to get paid

How many followers to get paid on tiktok.  Making money on tiktok.

How many TikTok followers does it take to make a living from it?

TikTok is the newest social network to claim the global limelight. This provokes the question for new TikTok influencers and those who dream to be one: “How many followers do I need to get paid or sponsorships on TikTok?”

“Making a living” is more subjective and of course depends on your expenses and home country. We are going to focus on how to get paid on Tiktok and when it is realistically possible for your account.

Why do people get paid on social media?

People get paid by brands on social media to promote their products and increase overall awareness of their company.

Similar to Instagram and other social media platforms, if you want to get paid on TikTok, you need to be getting a substantial amount of views.

Making money on Tiktok per video. Charli D'amelio.

That doesn’t mean that you need 10,000,000 TikTok followers to be able to make money on there, quite the opposite. You can begin to make money on TikTok when your videos start to eclipse the 10k+ view mark. You could easily reach out to smaller brands that would pay approximately $100-500 for a post featuring their brand.

How many TikTok followers to get #PAID?

If you’re like most people, you aren’t looking to make small money. You are looking to get rich on TikTok, like so many did on Instagram. What’s better than making money doing practically nothing?

If you want to make a lot of money onTikTok, you should try to get your average view count to around 50-100k views per video. At this point, companies will happily give you $1-10k per post. That is big time money. Lets go travel the world!

With those kind of paychecks, you would only need a couple per month to live full-time off TikTok and quit your day job. Or even better, you could work extremely hard and get rich doing this. You would need to reach out to as many brands as possible and make as many deals as you can.

Conclusion

If you want to grow your business and give an uptrend curve to your revenue, then you must try TikTok and promote your business with helpful video content.

Many gurus are emphasizing on TikTok as they know how much potential it has to make you successful in a quick time.

Right now it’s a great time to enter into TikTok as it is hungry for content. You may not get much competition on TikTok to compare to other networks as people still not participated much on this platform.

This helps many TikToker because there is not much competition. If you are into edutok then you must enter into TikTok as soon as possible before it gets competitive.

I am confident enough that this platform has the power to make you earn money consistently. All you need to do is, upload quality short video content consistently on a daily basis. You may required to learn editing videos on TikTok which is very simple even for a beginner.

Do something different in the video so that people say WOW to your video. You will eventually start gaining likes and followers and this leads to growth and success to your business.

One thing that I have noticed on TikTok that should entertain people. A six-year-old kid on TikTok has over a million followers. The way he acts in the video makes people follow him and like, comment on his video. He got popularity through his act in the videos and now he is getting sponsorships.

Once, TikTok algorithm found that people are reacting to someone’s video, they start promoting it to the new users in the “ForYou” section.

If you are making entertaining videos whether it’s funny, story-based, influencing or acting on video, you are actually helping TikTok to become stronger. TikTok wants content that make people stay or come back to the TikTok app in their spare time. This is the reason why TikTok promotes entertaining, eye-catchy videos.

Building an app is one thing, sustaining it is quite another. We know of powerful names like Facebook which climbed themselves to the top and established themselves a home there, never to be shaken. We are also aware of the one-time powerful names such as Snapchat that we no longer talk about.

So the point is, Tik Tok indeed has gotten themselves at the top of the social media. If there is ever the most critical stage for them, it got to be now. They need to have a strategy to ensure a fulfilling interaction among their users and for them to generate money. This will ensure a long-term existence in the world of social media. Yes, as at now, it is undoubtedly the most celebrated global application created in China.

That’s all for this week chaps!

See ya later Alligator …

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Roland Millaner