MiQ and Ibotta Announce Partnership to Advance Programmatic Advertising for CPG Industry

NEW YORK & DENVER – Amidst shifting online and in-store shopping behaviors plus evolving media consumption patterns, CPG advertisers today are emerging from the pandemic with more challenges than ever before when it comes to effectively targeting, engaging, and converting key audiences. To help them navigate these hurdles, global programmatic media partner MiQ has announced a new partnership with Ibotta, the leading mobile rewards platform in the U.S. Ibotta’s deterministic shopping data, which is collected and verified in real time, is 100% CCPA compliant, sustainably and ethically sourced from its 40 million registered users, and features over 2.5 billion product purchases every year.

Together, the two companies will unlock unique consumer and competitor insights to improve Return on Ad Spend (ROAS). Via MiQ’s proprietary contextual lookalike technology, brands can dramatically increase their reach against Shopper Audiences across environments that include Safari, Firefox and iOS – all without need for third-party cookies or mobile device IDs such as IDFA.

“CPG marketers are looking to target known buyers in an increasingly complex landscape with identity and privacy concerns,” said Thomas Benedict, SVP of Data & Media, Ibotta. “Having deterministic purchase data from Ibotta is a great start but activating that data with confidence and agility is just as important, and that’s where MiQ comes in.”

“We’re constantly seeking new ways to empower our CPG customers with the right intelligence that will take their programmatic advertising to the next level, and the partnership with Ibotta only felt like a natural step in that process,” said John Goulding, Head of Strategy, US for MiQ. “By combining our own data, analytics, and technology with Ibotta’s industry-leading purchase data, we are able to drill down into consumer and competitor insights, improve ROAS, and drive incremental reach – including in increasingly cookieless environments – in more ways than we ever have before. We look forward to a partnership that will not only benefit our CPG customers but the future of the industry still to come.”

About MiQ
We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.

Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We work with the world’s leading brands and media agencies such as Marriott, Dell Mercedes, Microsoft, GroupM, Dentsu and IPG. We were named 4th in The Sunday Times International Track 200 for 2019, the Fastest Growing Tech Company of the Year at the 2017 Stevie Awards and awarded Most Effective Use of Data at The Drum’s Digital Trading Awards USA 2017. MiQ operates globally from 18 offices located in North America, Europe and APAC.

You can find out more here: wearemiq.com.

About Ibotta
Headquartered in Denver, Colo., Ibotta (“I bought a…”) is a free-to-use cash back rewards platform that has delivered $1 billion in cumulative cash rewards to its users for making purchases in-store, on mobile apps or via websites. Launched in 2012, Ibotta is one of the most frequently used shopping and payments platforms. With more than 40 million downloads, our users are offered cashback on purchases across more than 2,700 leading brands, at every major retailer in the US.               
Stemming from this robust consumer promotions business, Ibotta has amassed the largest collection of deterministic, user-generated, retailer representative purchase data in the US. This fully-licensable, 1st party data powers activation, attribution and analytics use-cases for leading brands, media agencies, and platforms.

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Roland Millaner