According to a Forbes post, the billionaire is funding a project that would help dim sunlight.
Marketers should keep these top industry trends in mind as they work on their influencer marketing strategies this year.
Spend a second looking at the Website Profits Pro website and you’ll be asking yourself if this is a scam or a legit way to make $500 a day.
You might already have that in mind but you want concrete reasons to back up what you think, this review will give you that satisfaction.
In today’s review, we’re going to leave fairyland and debunk Website Profits Pro for what it really is a phony and overly hyped money-making opportunity that gets you nowhere.
We’re going to weed out the internet of bogus opportunities, one review at a time. If you want to check whether other opportunities that come your way are legit or a scam, you can start out your research with this link.
Website Profits Pro tells you that with a push of a button, you can earn $500 per day.
For doing what?
Nothing at all.
It claims to have a sophisticated algorithm that makes money for you with just a single click. (It has “scam” written all over it if you ask me) Y
ou’re only required to give your name, phone number, and email to start earning.
Too good to be true? Yeah, I don’t even recommend you doing that.
Overall, it’s just a humongous hype in fairyland ending in a disenchanting fizz.
What We’ll Cover In This Review:
What Is Website Profits Pro?
It’s just a typical get-rich-quick scheme like Prime Time Profits, Push Button System, and Explode My Payday.
It claims that: no work is required, no experience is necessary, and is guaranteed to profit – the infamous tactic to give you a false sense of security.
It’s also a self-proclaimed “state-of-the-art” automated money-making system helping you make $500 a day, that’s $15,000 a month. They claim to use an automated transaction tracker that vacuums money off the internet and sends it to you.
So they mean it basically churns out cash for you without the hassle? You know what kind of people makes those kinds of promises? Scammers.
Here’s what’s worse:
They’ve already been known in the cyber world for their bad reputation for outdated websites and upsells.
Get-rich-quick scheme and a bad name? Doesn’t seem this is headed somewhere great.
If you still haven’t noticed, the guy in the marketing video says nothing genuine. He’s clearly an actor reading from a script.
I’m not saying scripts are not used by legit marketing videos, what I’m saying is that by how this guy presents himself, he clearly can’t work without a script which means he doesn’t really know much about what he’s saying.
The worst part?
The website won’t tell you anything about its founders. I did my research and the name Calvin Carson and Jesse Larrow came up, sadly though doing more digging told me that these guys weren’t even real, and just fakes names they use to hide their real identities.
Well, this is not a good start for Website Profits Pro.
How Does Website Profits Pro Work?
You start by:
Giving some personal information
Watch 4 videos
Wait for a few minutes
Push a button
Remember what I said earlier about no work is required because the product does all the work for you? I hate to break it to you, but it’s not true. It doesn’t even do any work for you!
They just give you some generic internet marketing videos you can find on the internet for free and a ready-made affiliate website that doesn’t really drive traffic which means you can’t really earn commissions from it.
Well, if you really want to make money online, Website Profits Pro is giving you the ingredients for the OPPOSITE to happen.
If you’ve heard things like:
“The sales and the money will start coming in IMMEDIATELY…”
“You will make your first sale in MINUTES automatically.”
“24/7, 365 days non-stop, without dedicating any work…”
I think by now I don’t have to convince you to not believe it.
The reality is:
A website can only generate money with time, effort, and knowledge of what you are doing. If a money-making opportunity comes with training to get you started that’s one point to note about a legit opportunity.
Website Profits Pro can only get you the generic contents also called PLR (private label rights) that are mostly outdated and incomplete.
Still not convinced yet? Maybe the next part will.
Website Profits Pro Dirty Secrets Exposed!
1. No Info On Owners
We’re probably on the same page because you’re reading this review. We don’t just swallow anything that’s put in front of us.
And that is a good thing because an opportunity that’s not credible enough to show faces behind hidden names is something we should scrutinize first.
If they’re hiding who they really are, 99% they’re hiding their true motive.
And think about this:
Without being responsible for Website Profits Pro, when it flunks, it will be easy to make a run and later on start another scheme to dupe more unsuspecting people genuinely wanting to earn online.
Legit business owners make an online presence.
2. Scarcity Tactic
When scammers want to push people to sign up, this is one of the most common tactics they use.
They usually use a countdown timer to urge people to make a move immediately or else the offer may be gone or the price can go out a hefty amount.
Here’s the kicker:
If you wait long enough for the timer to run out, you’ll realize nothing really happens.
There’s also the “limited slots available” scheme. If it was a local seminar, that will be logical because of the size of conference rooms which means limited seat numbers.
But with Website Profits Pro using this scheme, it’s a different story.
Here’s their reason:
“They don’t want other people to know about it; otherwise everyone will take the money and ruin it all.”
Does that make any sense to you? To me neither!
Why did they even have to share it with 300 people in the first place if it can ruin it all?
But you get this:
Once inside, you’ll be asked to fork out $47 to access the membership area. Surprise costs? I’m actually not that surprised. It just makes me even surer of how much a scam this is.
Honestly, this is one of the oldest tricks in the book. But it doesn’t end there.
The upsells will lumber off a hundred dollars from you! They’ll email you again and again urging you to buy their products to make you earn faster.
So much for earning with just one click. Bummer right?
PS: This program enabled me to generate a 6-figure passive income online. It’s FREE to get started and only $49/month to go full-time.
3. Same Old Sob Story
While a legit businessman explains how they got successful in a logical way, a scammer will most likely resort to a sob story. Website Profits Pro is no exception.
Here’s the usual pattern:
1. Life disaster. (lost his job)
2. Bumps into an old friend who became rich.
3. Friend became rich because of a secret wealth system not everybody knows about.
4. He then tries the system itself and is amazed at the results.
5. Money starts pouring in.
Don’t forget this pattern; you’ll absolutely hear this miracle story again one day.
4. Fake Testimonials
It’s never a good sign if a money-making opportunity needs to hire actors for testimonials. They’re just hired off from Fiverr working as “spokespeople”. He’s just like the guy I mentioned earlier that reads off from a script not really knowing what he’s into.
As you know by now, these “testimonials” are useless because they just tell you how much they earn without really getting you in the process of how they made that money.
Don’t get swayed in this hype!
It’s easy to lie in front of a camera for money.
Is Website Profits Pro A Scam?
I don’t think I still have to answer this because if you’ve read everything above you’re going to be absolutely sure what the answer is.
But for the sake of those who jumped to this section, yes, Website Profits Pro is a scam.
There’s no such thing as magic software that floods your bank account without any effort. If there was, we’d all be rich by now!
If you really want to make legit money online, it requires time, effort, knowledge. Legit opportunities offer training programs that can get you started from scratch.
Website Profits Pro Review: Bottom Line
Never fall for push-button systems, they’re just blatant scams.
Logically, no one will pay you for not doing anything, unless their testing you out for some research.
If you still believe that secret mining ways to make money online exist, stop fooling yourself. That’s a ridiculous myth.
Honestly, if you want to make serious money online it has its perks, but it will always require some effort in your end.
The good thing is:
A training is provided
You can test the waters for free
You’ll get support from like-minded people
You promote on things you are personally interested in
Once, you’ve built a solid online business, you can earn even when you’re not on your computer
If you’re interested in getting started, check out this in-depth Wealthy Affiliate review to get step-by-step training designed to help you achieve your online income goals.
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Dissappointed With Website Profits Pro? Interested In Affiliate Marketing?
Do you have any other questions? Tell me what you think, drop your thoughts in the comment section below!
Hi I’m IG, nope not a kin of the social media; I’ve been IG since ’93. I’m 1 part writer, 2 parts reader and 3 parts puzzle nerd.
January 22, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
A short time ago getting started with AI (Artificial Intelligence) was unmanageable for startups and small businesses. It required a highly skilled data scientist and machine learning experts experimenting with algorithms. But in a very short amount of time things have changed. AI that can recognize objects in images, understand documents and texts, and make high accuracy predictions on your user data can now be done in a few hours and without coding.
Related: How Small Businesses Can Leverage AI to Battle Bigger Competitors
The same thing that happened to making websites. Back in the day you always needed a developer when you needed a website. Today many websites are made by almost drag and drop with services like Wix and Squarespace. Large or complicated websites are still made by developers but for the small business creating a website only takes a few hours of choosing between templates and moving sections around.
The same is happening to AI. Since most artificial intelligence is almost always based on the same few standard algorithms, automating the process of developing AI was pretty straightforward, meaning that you are now able to make AI basically by drag and drop. Like the websites, the complicated solutions still need experts, but simple solutions can be made by most people.
And what is simple then? Let’s say you want to teach an AI to do quality control on the assembly line, so you don’t ship products that are ultimately going to be returned. That can actually be done by utilizing a number of tools for AI that are similar to Wix and Squarespace.
The tools are not surprisingly being made by big tech such as Google, Microsoft and Amazon. But there are already a good number of startups trying to do the same.
I really believe that it’s a matter of very little time before you will hear this sentence in the office: “That’s a boring task.. I’ll train an AI for that. Maybe I can make a coffee before it’s ready.”
Related: How to Leverage on Artificial Intelligence to Transform the Way …
The step by step plan to get started
If you’re like me, your mind might already be racing with ideas and problems you can solve with this sudden easy access to artificial intelligence. But you might also wonder where to start. So here’s a step by step plan to get going.
Get your problem right
First, and perhaps the most important step, is knowing exactly what problem you are trying to solve. It sounds like truism, but it is often here where you can find the origin of the mistake when problems arise.
To get the problem right you should at least follow these steps:
Describe all possible in and outputs
Decide on quality goals
Involve domain experts. It’s easy to make many management decisions but if you don’t include the operational employee, you risk making AI’s with no real application
Collect your data
Most important advice here – collecting data is usually by far the part of AI that requires the most resources. In some projects you will only need to collect data when starting and in some projects, you will need to recurrently collect data.
Usually, you can’t know in advance how much data you need. As a result, it makes sense to go early to the next step and train an AI a few times to see if you can get a good result. And don’t make the mistake of going for perfect. An AI, like with any other business system, is a way to solve a problem and when it does that, there is no reason to invest more.
Make sure to check off the following boxes when collecting data:
If recurring data collection is needed, make sure to calculate the cost of collecting data so you can keep the business case positive
Make sure your data covers all possible inputs as much as possible
Train, test and deploy
Now you know your problem and you have data, so you are ready to make your AI. As I wrote in the beginning, there are multiple tools that let you make your own AI without coding, as you already have the data. This is actually the easy part, for with most of these tools all you have to do is to upload your data and with a click of a button, the AI is trained and deployed. That’s it.
The only thing you should watch out for here is that the quality score you are given for your model might not accurately reflect what you get from actual rollout. So test it out as much as possible.
The world has a tendency to keep spinning and changing. You might have trained an AI that works seamlessly now but it could drift away from reality as the world changes. Let’s say you have made an AI that can detect credit card fraud. As soon as your AI starts to catch the fraud, the criminals will change tactics. It’s important to monitor changes in the data in order to recognize and prevent that problem.
Related: How Artificial Intelligence Is Helping Fight The COVID-19 Pandemic
Is it really that easy?
The difficult part is actually the problem and the data. Getting to the core of the problem and knowing whether or not AI is a proper solution is slightly harder than with other solutions since the field is so new and it’s rare for anyone to be very experienced.
As mentioned, the data is also usually the most expensive part and that is often overlooked. But this can be turned into a competitive advantage. If you can find a way to collect data with better quality and/or cheaper than your competitors, you have a great case for success.
Connecting your AI models to existing software still entails some red tape. IT will always be IT and AI is in that category. It involves uncertainty and when integrating your AI with other systems, issues can arise making the effort more difficult than you originally thought.
Some in Congress argue that this would be a good compromise.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.
January 22, 2021 3 min read
This story originally appeared on Value Walk
Talks of the third round of stimulus checks are already in full swing. The Biden administration wants to give $1,400 stimulus payment to every eligible individual. One Republican Congressman, however, says that coronavirus stimulus checks should only go to those who receive the coronavirus vaccination.
Related: New Stimulus Bill Includes Second Round of PPP Loans for Small Business and Forgiveness Rule Changes Favorable to Borrowers
Can Republicans, Democrats find common ground?
President Joe Biden proposed a $1.9 trillion coronavirus relief plan, which includes $1,400 stimulus checks. Some Republicans, however, believe the cost is too much. They argue that there is no need for another $2 trillion plan just weeks after the $900 billion package. Further, these Republicans argue that another relief package would add to the national debt.
Such opposition may make it difficult for the Biden administration to get the bill approved. Though the administration has said it would prefer to have bipartisan approval on the relief package, it hasn’t ruled out approving the package with Democratic support only.
Republican Steve Stivers, however, believes that both sides could find common ground on the stimulus package, including on infrastructure projects and giving state and local governments more time to spend already allocated funds.
However, Biden’s campaign promise of raising taxes on the wealthiest Americans is expected to face stiff opposition from the Republicans. Stivers argues that taxing capital gains as income for high earners may hamper economic growth.
“There are other things I’m willing to look at and willing to have a conversation about, but I would not start with things like a capital gains tax increase,” Stivers told Yahoo Finance Live.
Stimulus check in exchange for coronavirus vaccination
Talking about the $1,400 stimulus checks, Stivers said instead of giving it to every qualifying American, the payment should go only to those who take the coronavirus vaccine.
“I hope the administration will look at that option because we actually buy something with our $1,400 — and that’s herd immunity,” Stivers said.
Stivers argues that such a tactic would boost the vaccine uptake rate, and in turn, help the economy recover.
“The quickest thing we need to do if we really want to help the American people, is get this economy turned back on — get people back to work, get kids back in school, get ourselves some herd immunity, get the vaccine distributed as quick as we can and get the uptake rate up,” he said.
Stivers is not the first politician to propose the idea of the stimulus check in exchange for the coronavirus vaccine. John Delaney, an entrepreneur and former Democratic congressman for Maryland, proposed a similar idea earlier last month. At the time, Delaney proposed giving $1,500 stimulus checks to people in exchange for getting immunized.
“The faster we get 75 percent of this country vaccinated, the faster we end Covid and the sooner everything returns to normal,” Delaney told CNBC in an interview.
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January 22, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
As companies look to 2021 after a harrowing year that saw a global pandemic, record unemployment, and sweeping social changes, many want to “get back to normal” as quickly as possible. That would be a mistake.
There have been some significant shifts in how people value things like online learning, working from home and building more inclusive office spaces. It is beneficial to identify how once-standard work policies changed in the last year and why they should continue to evolve as companies progress.
Embrace flexible schedules
I’ve toiled at organizations throughout my career that have attempted to encourage flexible schedules, and work from home policies, with varied results. How an employee’s individual manager feels about at home offices directly impacts the entire team. This creates different policy interpretations from team to team and can cause resentment and frustration.
This year many organizations made the shift to employees working at their living spaces, with several large tech firms leading the way to establish a long-term or permanent work-from-home policy. We need to continue this approach in the long-term.
As more parents exit the workforce due to limited childcare resources and school-aged kids learning virtually, it’s become clear that if job responsibilities can be completed with a flexible schedule, companies should work to offer those options while setting clear expectations. John Knotwell, GM of Bridge, a learning and performance management software organization, recently shared a personal experience that led him to rethink offering flexible schedules.
“I had a one-on-one meeting with an employee who shared that working from home with a toddler whose daycare was closed was difficult as they tried to work a typical nine-to-five schedule,” claimed Knotwell. “I realized that flexible schedules make sense for some roles…and making this change has led to a more engaged, productive team.”
Related: What’s Your Headline for 2021?
Revamp educational qualifications for hiring
Online learning was thrust into the spotlight in 2020 and, as we adapted, many recognized its value for the first time. In 2021, organizations that previously prioritized four-year degrees from brick-and-mortar universities will have to change their hiring approach as more and more qualified candidates are coming from varied educational paths.
When it comes to learning, there isn’t a one-size-fits-all solution. Outside of a four-year university degree, there are alternative education options like trade school or online career training that provide viable paths to meaningful employment. By being open to people who have taken the learning path that worked best for their life situation, companies can meet staffing needs by hiring from a broader talent pool.
Changing hiring practices means overcoming bias. It means recognizing that while attending a university is one educational path, for a growing number of the population, a bachelor’s degree and its soaring costs is not an option. Some astute employers are finding academic partners and offering subsidized or free tuition to employees. Others are working with organizations to provide professional development and ongoing training for employees.
Jill Wise, vice president and COO of Grace Health described how her organization works with a healthcare training company to provide at-work learning to retrain and retain her staff. “The program has allowed us to provide debt-free formal education and on-the-job training for staff who want to become medical assistants but have no experience or training. We continue to explore opportunities to partner with CareerStep in addressing our workforce needs while helping staff achieve their professional goals.”
Online learning and professional development also provide viable options for lifelong learning, and this year has helped more employers recognize the value of different educational pathways when it comes to hiring. Not only does this broaden the talent pipeline, but it also is one way that organizations can foster a more inclusive workforce.Related: Five Business Skills Employers Will Want Post COVID
Commitment to diversity, equity and inclusion
Throughout the year, many organizations have voiced their commitment to creating more equitable and inclusive workplaces. 2020 was a year of developing DEI programs for many organizations, and 2021 will be the year where company statements and expressions of support should also yield meaningful action and change. Many organizations are building plans for the future that include diversity, equity, and inclusion programs. This will continue to be important for company performance and to attract and retain talent. “The majority of today’s workforce overwhelmingly supports non-discrimination protections and seeks to work and live in places that reflect the diversity and inclusion they value,” said Randy Pitchford, CEO of video game development company Gearbox. “We are in a battle for globally competitive talent, and our ability to successfully recruit and retain our future workforce is critical to our long-term economic prosperity.”A recent Glassdoor study asserts that 3 in 4 (76%) job seekers and employees today report that a diverse workforce is an important factor when evaluating companies and job offers. Showing what strides your organization has made to date is an important step in living up to your company commitments. Continuing to engage and expand DEI programs will only grow in importance in the coming years. Research demonstrates year-in and year-out that diverse teams outperform their competitors and inclusive workplaces foster greater employee engagement and productivity.
Related: 4 Limiting Beliefs That Harm Workplace Relationships
Planning and implementing changes that lead to workplaces where people are genuinely valued, where they are provided pathways to lifelong learning and are given the flexibility necessary to complete their work and manage all of life’s uncertainties are some of the shifts that took place in 2020. We as organizational leaders can help these changes take root and cultivate the cultural benefits they produce.
January 22, 2021 7 min read
Opinions expressed by Entrepreneur contributors are their own.
Picture this: You walk into an open room. There’s a panel of speakers sitting at the front of the room, just a few feet away from you.
They all look toward you as you enter the room. There’s a big sign that encourages you to raise your hand if you want to talk, and you’re being immediately pointed towards it. Feeling welcomed, you raise your hand, and in the next few seconds, you’re invited up on stage by a friendly usher and given a seat next to them. You take your seat, barely able to believe your luck.
Because, as you sit in and find out, one speaker is responsible for over $10 million in sales. He’s also sold enough of his own books to make The Wall Street Journal bestselling list. Another one runs the largest conference in the social media industry and reaches 90 million people on a regular basis with his website. And yet another is an in-demand keynote speaker, paid over five figures to come and give a 30-minute talk.
This is Clubhouse.
And those three people are real people: Dan Henry. Michael Stelzner. Brian Fanzo.
I had the accessibility I just described to you in individual rooms in Clubhouse.
I cannot believe the power of this incredible new social media app available to marketers and entrepreneurs. As an entrepreneur myself (owner of a writing agency and an educational brand), I’ve found it incredibly valuable — and I’ve only been on Clubhouse for four days as of writing this, but I’ve spent more than seven hours already listening in and talking.
Here are three reasons why I think you should be at least sitting in and listening as of yesterday, one way to start using the app today to make a difference for your brand, and a “do not do” — or the only con I’ve found so far of Clubhouse.
Related: How Clubhouse Is Creating Unprecedented Opportunities and Access
1. Find your “average five” immediately in Clubhouse
You know the saying: You’re the average of the five people you hang out the most with.
If you’re anything like me, finding “those five” can actually be a giant hurdle. No one I know in real life — well, very few — are entrepreneurs. In fact, it’s extremely hard for me to find a real-life person that hits the average five benchmark. My goal is to spend time with people doing better than I am, and Clubhouse can help with that.
In one minute, I can have access to millionaires, in the next minute, I can speak live with them using Clubhouse’s “rooms,” and then hang out with them for literal hours in my day. It is incredible. Just like that, I’ve got my average five to hang out with, some of whom are performing multipliers better than me.
All you have to do is join the app (by invitation right now, so if you sign up, you’ll have to wait to be invited or get in right away with an invitation from an existing member), start following a few awesome people and then you’ll see the rooms they’re speaking in. You can join those rooms with one tap and listen in to live conversation from mega-successful people in the next few seconds. It’s unlike any other social media app I’ve ever experienced.
2. Networking without any pain or hassle
Linkedin is so full of spam, I cringe before I open the app or go online. The minute I do, I’m spammed with tens of dozens of pitches in the space of ten minutes in my DMs. It’s hideously terrible. In-person networking is, well, somewhat impossible. The networking group I was in has tentatively shut down due to the pandemic.
Enter Clubhouse. You can join rooms with 100, 200, 300 or more people, all of whom are seeking great conversations just like you. Many of them are open to networking and chatting more. And if you connect from their profile to their other social media profiles (their Instagram or Twitter, for example), you’re “in the door” with them way further on Clubhouse because you were just chatting live with them. You can reference that in your connection, too.
I’ve networked and talked directly with incredible speakers and entrepreneurs I would have never have met or come across were it not for Clubhouse. I’ve also listened in on a few “million-dollar rooms” (where the speakers are all millionaires) and heard people share that they got three new business deals in the space of a day or two just from hosting their own room and speaking. (Which I plan to try out doing myself soon!)
Related: 5 Rising Social Media Platforms to Watch
3. Low saturation (right now)
Nothing is better for marketers and people that would benefit from business connections than a new social media platform with low dilution and great reach. And that’s Clubhouse, for now. I’m sure it won’t be this easy to access top-notch people in another year (or even a matter of months), but for right now, accessibility to connections and new potential audience members is insanely high. So, get in on the action while you can.
Consider hosting your own room or joining as a speaker
The real benefits of Clubhouse lie in speaking. And remember, nothing is pre-recorded, it’s all live, so it is a bit of a commitment.
“Clubhouse isn’t delivering content, it’s delivering conversations.” Brian Fanzo said in to the room I described at the beginning of this article. I know, because it was so memorable that I wrote it down.
If you can deliver a great conversation, you could be reaching new audience members in a matter of a single day or less. I’ve seen it happen in rooms, and it’s incredible.
Don’t be a douche if you host a room
I was in a room on my first day in Clubhouse and was invited “on stage,” then given a turn. 20 seconds into my introduction, the host interrupted me to say, “So where’s your question?”
I was immediately turned off, offended and upset! It was my first time speaking on Clubhouse, and I felt like leaving forever. Instead, I brushed him off and proceeded to gracefully answer, “The question is coming!” I then finished my introduction and asked the question. The host/speaker who interrupted me never bothered to talk to me again and let someone else answer my question.
There’s no reason to treat a guest rudely. Don’t interrupt the guests you invite on stage, and be aware some of them may have knowledge. My first time on Clubhouse definitely didn’t mean my first time at the entrepreneurial rodeo.
That said, Clubhouse is still a huge plus right now for marketers and entrepreneurs. I recommend signing up, joining and trying it out for yourself.
January 22, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
It seems that most media attention tends to go toward startups that offer something innovative and exciting. The latest app or “disruptive” brand is what will inevitably get the most attention.
The thing is, not every business can deliver that level of flash and pizazz. Some industries and businesses are going to seem boring no matter how you look at it. This doesn’t mean they aren’t necessary. After all, toilet paper is hardly an exciting product, but you’d have been hard-pressed to find it throughout much of 2020.
Even if you think your business isn’t “sexy” — or worse yet, that it might be a bit boring — you can still make a splash with your marketing.
Related: Trends That Can Move Your Business Forward in 2021
Provide simple, easy to understand answers
Part of what can make an industry or niche seem boring or “not so sexy” is if it comes across as a bit more technical or complex. This can make it harder for your target audience to understand what you have to offer, or why it is so important in the first place.
To potentially put complex concepts into perspective, you could try using analogies or providing information in various formats (such as explainer videos, infographics and blog posts). Marketing content should take on more of an explanatory role. Another option is to build a robust FAQ page that supports these efforts.
When designing content marketing, in particular, remember that using simple language and avoiding industry-specific jargon is best. According to the Center for Plain Language, the average American has a seventh- or eighth-grade reading level. Regardless of your target audience, keeping the language simple will make your marketing more accessible and understandable.
Related: 5 Times You Should Show, Not Tell at Work
Demonstrate cases to prove your value
Always frame concepts in light of your audience’s pain points. When they can understand how your business solves their pain point, they will be interested — even if what you have to offer doesn’t seem so exciting at first glance.
Videos providing explanations or blog posts can be a great way to highlight how your product or service fits into a client’s everyday routine. Customers may not understand the need for your business at first, but quality content that shows real-world applications for your brand can make all the difference — especially when you have solid numbers to back them up.
This became especially apparent during a recent email conversation with Costas Polycarpou, founder of Polyteck, a construction and facilities management organization.
“For us, breaking the benefits down into hard numbers has proven to be a great way to illustrate our value to potential customers,” Polycarpou says. “Demonstrating your value through real-life case uses can be much more effective than a flashy ad that doesn’t have any real substance.”
Client testimonials will make these use cases even more powerful. BigCommerce reports that 92% of online consumers will read testimonials before making a purchase, and the use of quality testimonials can increase per-customer revenue by 62% for each visit. This trend is even stronger with B2B customers, with 97% considering reviews from their peers to be the most trustworthy form of marketing content.
Related: How Customer Testimonials Can be the Best Marketing Tool
Develop a captivating brand story
Every brand has a story. With the right positioning, you can set yourself apart from others in your niche and tell a story that captivates your target audience — even if you have a less-than-sexy niche.
Much of this comes from your brand identity. Who you are and what you believe in can help define your core values or the ways you differentiate yourself from others in your niche.
As Kristen McCormick of marketing and advertising solutions provider ThriveHive wrote in a blog post, “Many brands decide who they are AFTER launch and tailor their messaging as things shake out. That is just playing catch up. To streamline things from the start, choose your values and target identity BEFORE ever coming to market. Make highlighting your priorities, specialties and your emotional appeal, the framework of your brand identity and the rest will start to fall into place. You’re selling your unique brand, not just a product or service. It should reflect who you REALLY are from the onset.”
Establishing your identity early on will help you develop a clear and distinctive voice and hone in on your core message. It will also help you determine how best to tell the story of your brand and its products or services. Most importantly, it will make it much easier to remain consistent in how you deliver your messages to your audience.
Remember, even a B2B case study can be injected with flavor and personality. Consider your own values, as well as the interests of your target audience to determine which parts of your story to highlight in marketing.
Don’t be afraid to center your storytelling around the customer, rather than yourself. When potential customers see themselves reflected in your brand’s storytelling, they will be more likely to form a strong emotional connection that compels them to buy.
Related: 6 Content Marketing Tips for Non-Sexy Industries
Your industry doesn’t have to be the hottest Google search trend for your marketing efforts to make a meaningful impact. By focusing on basic principles that highlight the inherent value of your products or services, you can make a compelling argument for your target audience to do business with you.
Lawmakers in Australia want to force Google, Facebook, and others to pay for news that appears in search results and on their platforms.
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January 22, 2021 3 min read
This story originally appeared on Value Walk
Lawmakers in Australia want to force Google, Facebook, and others to pay for news that appears in search results and on their platforms. Now Google has threatened to block Search in Australia if the bill passes.
According to The Sydney Morning Herald, Melanie Silva, managing director for Google in Australia, told a Senate committee hearing today that the company would block Search in the country if the proposed media bargaining code becomes law. Experts told the Herald that the threat is real as Google probably worries that the law could create a precedent for the rest of the globe.
Australian Prime Minister Scott Morrison said they wouldn’t respond to threats from companies. Meanwhile, news outlets argued with claims that their content didn’t add value to Google and other online platforms.
Google isn’t the only big tech company that has threatened Australian lawmakers. Facebook Australia Managing Director Will Easton said they would remove news articles from the social network’s main app if the Australian Parliament passes the media code.
Related: Facebook and Google Allegedly Cut a Deal That Reduced Ad Competition
Not empty threats
The media code would force online platforms to pay media firms for news content. It comes after Australia’s competition watchdog spent 12 months reviewing Google’s and Facebook’s business models. The bill was introduced last month in the House of Representatives. It’s part of global governments’ attempts to reduce the power of tech monopolies.
Hannah Marshall of Marque Lawyers told the Sydney Morning Herald that as the code is currently written, it leaves tech firms without any choice. She said it requires Google and Facebook to “pay for the right to supply audience to the news publishers.”
“That makes no legal or commercial sense,” she added.
Why Google Search would have to leave Australia
She explained that if Google can’t separate news from other content it links in its Search results, it will have to pull the plug on the entire service in Australia. Labor’s communications spokesperson Michelle Rowland also expressed concerns about Google leaving Australia.
She said Treasurer Josh Frydenberg and Communications Minister Paul Fletcher must “explain why they can’t find a way to support the media without also disrupting the millions of Australians who use Google Search and Facebook every month.”
Silva told senators that Google’s ultimatum was a “worst-case scenario” and a “reality” rather than a threat.