Reliance Steel (RS) Sees Hammer Chart Pattern: Time to Buy?

This story originally appeared on Zacks

Reliance Steel & Aluminum Co. RS has been struggling lately, but the selling pressure may be coming to an end soon. That is because RS recently saw a Hammer Chart Pattern which can signal that the stock is nearing a bottom.

– Zacks

What is a Hammer Chart Pattern?A hammer chart pattern is a popular technical indicator that is used in candlestick charting. The hammer appears when a stock tumbles during the day, but then finds strength at some point in the session to close near or above its opening price. This forms a candlestick that resembles a hammer, and it can suggest that the market has found a low point in the stock, and that better days are ahead.Other FactorsPlus, earnings estimates have been rising for this company, even despite the sluggish trading lately. In just the past 60 days alone 2 estimates have gone higher, compared to none lower, while the consensus estimate has also moved in the right direction.Estimates have actually risen so much that the stock now has a Zacks Rank #1 (Strong Buy) suggesting this relatively unloved stock could be due for a breakout soon. This will be especially true if RS stock can build momentum from here and find a way to continue higher of off this encouraging trading development. You can see the complete list of today’s Zacks #1 Rank stocks here.
Tech IPOs With Massive Profit Potential
In the past few years, many popular platforms and like Uber and Airbnb finally made their way to the public markets. But the biggest paydays came from lesser-known names.
For example, electric carmaker X Peng shot up +299.4% in just 2 months. Think of it this way…
If you had put $5,000 into XPEV at its IPO in September 2020, you could have cashed out with $19,970 in November.
With record amounts of cash flooding into IPOs and a record-setting stock market, this year’s lineup could be even more lucrative.See Zacks Hottest Tech IPOs Now > >Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Reliance Steel & Aluminum Co. (RS): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research

SEC Chairman Lays Out Crypto Market Agenda in Senate Testimony

U.S. SEC Chairman Gary Gensler spoke to a Senate Committee about the U.S. markets and listed several areas of focus with respect to the crypto markets.

– be[IN]crypto

United States Securities and Exchange Commission (SEC) Chairman Gary Gensler, in a testimony before the U.S. Senate, offered some insight into how he envisions crypto regulations will look. Gensler included that most crypto platforms will need to register with the SEC.Gensler says that his opinions are only that of his own and do not represent other members of the SEC. He opened his statement by saying that the U.S. holds an impressive 38% of the global capital markets, which cannot be taken for granted.He then proceeded to list some broad themes which represent the SEC’s agenda, namely market structure, predictive data analytics, issues and issuer disclosure, and investment management. The SEC head also admitted that today’s regulation is not in keeping with the pace of technological development, indirectly pointing to the likes of Robinhood and other crypto trading platforms.Under the market structure, Gensler also devoted some time to talking specifically about the crypto market. He believes that many participants are operating outside regulations that protect investors and guard against illicit financial activity.Gensler also noted that the agency is working with the U.S. Commodity and Futures Trading Commission, the Federal Reserve, Department of Treasury, the Office of the Comptroller of the Currency, and other members of the President’s Working Group on Financial Markets. All of these groups have discussed cryptocurrency regulation.He calls for platforms and projects to talk to the SEC and says that there could be several hundreds of tokens that likely qualify as securities. Lastly, he issued an ultimatum — these assets would have to register with the SEC if they are indeed securities.

Crypto regulations take form

The SEC Chairman spoke before the Senate Committee on Banking, Housing, and Urban Affairs, which has previously discussed the cryptocurrency market. The ranking member of the committee is Senator Pat Toomey — who recently showed support for the crypto market during the debate over crypto regulation in the infrastructure bill.Gensler has called the crypto market a “Wild West” before, and he did again in his speech, emphasizing that the U.S. can do better. With investor protection and other gaps in mind, the SEC is focusing on the offer and sale of crypto assets, trading and lending platforms, stablecoins, investment vehicles like ETFs, and crypto asset custody.The points made in Gensler’s testimony, the work put in by several regulatory bodies, and the general sentiment of regulators makes it clear that regulation is on the horizon.
This story was seen first on BeInCrypto

3 Ways Companies Can Address The Digital Divide

3 Ways Companies Can Address The Digital Divide

The fruits of digital innovation are not shared equally. An invisible but very real digital divide separates those of us who’ve gotten ahead in the information age and those of us in danger of being left behind.Some aspects of the digital divide have persisted for years or decades. Take broadband access. According to the FCC’s Eighth Broadband Progress Report, 19 million Americans—6% of the population—lack reliable broadband access at threshold speeds. About a quarter of all rural Americans lack reliable broadband.

Other aspects have deepened or arisen anew amid the Covid-19 pandemic. Millions of office-bound U.S. professionals switched to remote work virtually overnight as the pandemic set in. Many continue to work remotely; some may never set foot in a shared office again. Yet millions of others had no choice but to continue working in-person, often at great personal risk. For them, the professionals’ daily drudgery of Zoom meetings and Slack chats was and is a pleasant but distant dream.

As the pandemic era shades into something resembling normalcy, employers and other stakeholders across the U.S. and beyond are stepping up to address the digital divide. It’s difficult, ongoing work, but these efforts offer some reason for optimism.

1. Investing in Digital Healthcare Solutions
As the pandemic set in, U.S. regulators relaxed long-standing restrictions on telehealth services. Providers cheered the move as heralding a new era in U.S. healthcare delivery—one where patients would no longer need to travel for hours to access specialty or even routine care in person.

The rise of telehealth and digital healthcare apps is particularly promising for behavioral health providers capable of delivering high-quality remote care in the right regulatory environment. Digital behavioral health investment has skyrocketed in the pandemic era, notes Stuart Archer, CEO of Dallas-based Oceans Healthcare. But in spite of sensible pandemic reforms, that regulatory environment remains elusive.

“Forward-thinking providers must continue to advocate for meaningful payment reform and enforcement of parity laws that support our ability to deliver this essential care,” says Archer. “We must also invest in new ways to integrate digital tools into the delivery of in-person care—before, during and after treatment.”
2. Subsidizing High-Speed Home Internet for Employees
The early pandemic shift to remote work was smoother than many employers feared because many white-collar employees already had high-speed home internet and the other “must-haves” of a productive home office. But these capabilities weren’t universally shared; many ill-equipped employees languished.
In response, some employers have gone above and beyond to equip their employees with high-speed home Internet. Costly as it is to cover the cost of installing and maintaining enterprise-grade broadband in a home environment, these employers treat it as a necessary business expense in a future that doesn’t distinguish between “home” and “the office.”
“Businesses are navigating new territory when it comes to expenses related to working from home,” Analisse Dunne, people operations manager at Nulab, tells SHRM. “It’s more important than ever to ensure that workers have the equipment and resources they need to get their job done.”
3. Offering Affordable Financial Solutions for the Unbanked
More than 5% of U.S. households still lack a bank account. In fiscal policy parlance, they’re unbanked.
These Americans face a litany of direct and indirect costs, including predatory interest on credit products like payday loans and fees on check-cashing services. Because most of the unbanked are in the bottom quartile of U.S. earners, these costs fall on those who can least afford them.
Fortunately, the financial industry is experiencing a wave of innovation that’s bringing affordable, scalable money management solutions to this underserved cohort. Using cash transfer apps like PayPal and Venmo and paycheck advance apps like Brigit, consumers can now manage their finances without relying on predatory lenders or hoarding physical cash. As these solutions become more sophisticated and user-friendly, the share of unbanked U.S. households will continue to decline. 
The Digital Divide Won’t Close Itself
The digital divide took years to evolve to its present state. It certainly won’t close itself, unless by “close itself” we mean “close in response to concerted, urgent action by those with a stake in a more equitable digital future.”
Fortunately, those stakeholders are doing important work to address the digital divide right now. They’re investing in digital healthcare delivery solutions in an effort to modernize a vast and essential swath of the economy. They’re providing teams with enterprise-grade Internet in the comfort of home. They’re delivering badly needed digital finance solutions for people left out of the global monetary system.

SilverBow Resources (SBOW) Stock Sinks As Market Gains: What You Should Know

This story originally appeared on Zacks

SilverBow Resources (SBOW) closed at $21.99 in the latest trading session, marking a -1.87% move from the prior day. This move lagged the S&P 500’s daily gain of 0.23%.

– Zacks

Heading into today, shares of the energy company had gained 31.67% over the past month, outpacing the Oils-Energy sector’s loss of 1.34% and the S&P 500’s gain of 0.65% in that time.SBOW will be looking to display strength as it nears its next earnings release. On that day, SBOW is projected to report earnings of $1.71 per share, which would represent year-over-year growth of 394.83%. Meanwhile, the Zacks Consensus Estimate for revenue is projecting net sales of $73 million, up 59.74% from the year-ago period.SBOW’s full-year Zacks Consensus Estimates are calling for earnings of $5.72 per share and revenue of $312 million. These results would represent year-over-year changes of -71.82% and +75.89%, respectively.Investors should also note any recent changes to analyst estimates for SBOW. These recent revisions tend to reflect the evolving nature of short-term business trends. As such, positive estimate revisions reflect analyst optimism about the company’s business and profitability.Research indicates that these estimate revisions are directly correlated with near-term share price momentum. Investors can capitalize on this by using the Zacks Rank. This model considers these estimate changes and provides a simple, actionable rating system.The Zacks Rank system ranges from #1 (Strong Buy) to #5 (Strong Sell). It has a remarkable, outside-audited track record of success, with #1 stocks delivering an average annual return of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate has moved 58.24% higher. SBOW is currently sporting a Zacks Rank of #1 (Strong Buy).Looking at its valuation, SBOW is holding a Forward P/E ratio of 3.92. This valuation marks a discount compared to its industry’s average Forward P/E of 8.83.The Oil and Gas – Exploration and Production – United States industry is part of the Oils-Energy sector. This group has a Zacks Industry Rank of 34, putting it in the top 14% of all 250+ industries.The Zacks Industry Rank gauges the strength of our individual industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.You can find more information on all of these metrics, and much more, on Zacks.com.
Tech IPOs With Massive Profit Potential: Last years top IPOs surged as much as 299% within the first two months. With record amounts of cash flooding into IPOs and a record-setting stock market, this year could be even more lucrative. See Zacks’ Hottest Tech IPOs Now > >Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report SilverBow Resources Inc. (SBOW): Free Stock Analysis Report To read this article on Zacks.com click here.

Still Struggling With Remote Work? Read “How to Thrive in the Virtual Workplace”

ContentFreshnessUsefulnessA complete guide for anyone looking to succeed in the virtual workplace.If you buy something through our links, we may earn money from our affiliate partners. Learn more.The pandemic forced many in-person businesses to “go virtual”. And now that the United States is making its way back something resembling closer to pre-pandemic — or, maybe not.“How to Thrive in the Virtual Workplace: Simple and Effective Tips for Successful, Productive and Empowered Remote Work“, by Robert Glazer with Mick Sloan is a must-read for any business owner thinking about going virtual with their workforce. The book provides a straightforward presentation of how to excel when working remotely. It is an essential read for employers, employees, and leaders who want to practice virtual work.About the AuthorsRober Glazer is the founder and CEO of Acceleration Partners, a global affiliate marketing agency, and Mick Sloan is the Manager of Leadership Development and Content.Glazer has 14 years of experience working remotely and provides advice on how to survive and prosper in a virtual work environment. “How to Thrive in the Virtual Workplace,” which includes up-to-date research and interviews with CEOs from major corporations such as British Telecom Global. He’s written for Forbes, Tgruve Global and Entrepreneur Magazine and is a sought after speaker.Together, Glazer and Sloan provide an honest look at the challenges of remote work and address them in a manner that is practical, not preachy.What Happens When You’re Forced to Work Remotely?When the world suddenly shut down in March of 2020, office-based workers were forced into temporary remote work situations. As the pandemic wore on, what seemed like freedom from the confines of an office, turned into a sort of house arrest forcing employees, managers, and business owners to juggle work, family, and personal time.And this is where “How to Thrive in the Virtual Workplace” is unique. Glazer doesn’t romanticize remote work. Instead, he acknowledges the real difficulties faced by both employees and organizations as they struggle to pivot to an abruptly detached workplace.In Part I of the book, Glazer addresses remote work from the employee’s perspective. He goes over the challenges, solutions and rewards of remote working and how to create structures to keep yourself sane while in a “home” environment.From there, he goes into speciric strategies that both organizations and employees.I’ve pulled a couple examples of the types of tips and strategies you’ll find inside:Part I: Individuals Working From HomeThis first part of the book isn’t just for employees, but for any individual who is working from home for the first time. Glazer doesn’t spend a lot of time here, just enough to cover the basics.Technology: Prepare your home for heavy-duty internet use. You may need to upgrade based on your provider or router.Computers: Update operating systems, add video conferencing capability. Security is also key.Accessories: Don’t go overboard, but make sure you invest in quality tech accessories such as headsets, cameras, monitors, microphones and anything else you’ll need to do remote work and be comfortable.Boundaries: Set physical and mental boundaries around your work schedule.Motivation and Focus: Create structures and planned distracttions around your work that give you the opportunity to reset and refocus.Part II: OrganizationsThis is the real meat of the book and speaks directly to business owners and managers. Many of the strategies in this section don’t just apply to managing remote workers, but are exacerbated by a decentralized workforce.Culture: WHO your organization is at it’s core and it’s “WHY” are a critical touchstone that keeps everyone on the same page.Policies, Procedures and Playbooks: With a remote workforce, you will need documentation and checklists that everyone adhere’s to.Different Management Styles and Examples: Glazer provides several examples from his company and others on different ways to manage remotely.What I Liked About “How to Thrive in the Virtual Workplace”Glazer does an outstanding job of simplifying an otherwise complex and overwhelming topic. I really like the organization of the book and his suggestions for setting up a remote work organization.On the management and organizational side of the book, I appreciated how Glazer pointed out how management principles like culture, policies and procedures that can easily hide on the back burner of an in-person office balloon in significance when teams are remote.The last thing I enjoyed were the many examples of work systems and management practices different CEOs, managers and employees used in their companies. Some I liked, some I didn’t. But the point is that you’re bound to find inspiration among these examples that you can try in your own organization.Why You Should Read “How to Thrive in the Virtual Workplace”If you’re like me and have been running remote teams for decades, this book will summarize a list of lessons you’ve learned and integrated, but haven’t pulled together into a single document. I intend to make it recommended reading for any new hires.If you’re a founder, manager or C-level executive at a traditional in-person business that’s looking at increased remote work, this is a must-read. It contains everything you need to know — and nothing you don’t.Snap it UpRegardless of whether you’re running an organization that requires employees to be at their desk from nine-to-five, managing remote workers or just starting out yourself doing home-based work , “How to Thrive in the Virtual Workplace” is a must read.Image: amazon

Privacy's Impact on Facebook Ad Targeting (+8 Tips to Succeed)

Privacy's Impact on Facebook Ad Targeting (+8 Tips to Succeed)

Facebook has been a crazy powerful advertising platform for nearly 10 years now. It’s part of the duopoly most companies talk about, along with Google Ads, as they are the easiest platforms to get started with in advertising.Over the years, the targeting options have gotten super granular to help you better reach your potential customers.

But in recent years, privacy laws and other considerations have caused Facebook’s targeting options to undergo quite a number of changes— much to Facebook’s dismay.

Namely, iOS 14’s feature where users can opt out of app tracking, and Google’s decision to eliminate third-party cookies. But there are still ways to effectively advertise on Facebook. So in that light, I’m going to

Go through the four core Facebook ad targeting options.
Discuss briefly how they work.
Explain how they’ll be impacted.
Give some tips on how to adapt.
But first, let’s take a look at how iOS 14 and the deprecation of third-party cookies will impact Facebook ad targeting in general.

What kind of data does Facebook ad targeting use?

When setting up a Facebook ad campaign, you can create powerful audiences based on a number of targeting options. Data sources for these targeting options include Facebook’s user data, your own data, and third-party data.

Facebook data

This includes demographics, interests, behaviors, locations, and connections.

Targeting with Facebook data is not impacted by the iOS 14 tracking opt-out feature, since this is Facebook’s first-party data that it collects on its own platform.

Your (the advertiser’s) own data

Your own data may include a mix of first-party or third-party data.

This includes targeting people based on their engagement with your business through your website or app, or offline. You can also create custom and lookalike audiences once you have enough pixel data, or upload customer lists based on email addresses.

Image source

Website and app audiences are impacted by the iOS 14 app tracking opt-out feature since users can opt out of being tracked across the web by apps. It will also be impacted by the deprecation of cookies if your targeting relies on cookied website visitors.

Third-party data

It’s not clear exactly what third-party data is used for Facebook ad targeting, but Facebook says it uses “Data available from third parties to help advertisers find useful audiences to target.”

This, of course, will be impacted by the deprecation of third-party cookies.

Alright, let’s move on to the four main types of Facebook ad targeting options, what challenges they face due to privacy regulations, and what you can do.

Facebook ad retargeting audiences

Advertising isn’t always about finding new audience members. It’s equally important to reengage those who are already familiar with your brand through Facebook remarketing.

How Facebook retargeting works

There are quite a number of audience options to choose from with a Facebook retargeting campaign. You can retarget users who have shown interest in your business based on:

Your own data: website or app activity, offline activity, and customer lists.

Facebook’s data: users who have interacted with your other Facebook assets, including videos, lead forms, Instant Experiences, Events, business page, and more.

Privacy-first Facebook retargeting challenges

“Your Sources” are the targeting options that are impacted the most (and most directly) by all the tracking changes we’re experiencing now.

In any account I manage, I’m getting warnings like the one below telling me that my audience likely will not include everyone who has been to my website due to tracking data loss.

That’s one issue.

At the same time, I’m also getting this message saying that I also can’t exclude everyone I would like from my campaigns because of…you guessed it…data loss.

So not only am I not able to retarget everyone who has been to my website, but I’m now also not able to exclude everyone who has made a purchase—due to privacy constraints. This is one of many challenges listed out in our post on what iOS 14 means for your Facebook ads.

Privacy-first Facebook retargeting tips

Here are suggestions from Facebook and from myself.

1. Use broad targeting & audience expansion

For Website and App activity targeting, Facebook recommends using broad targeting and targeting expansion. I have two recommendations.

2. Upload customer lists

Customer lists are one way to try and mitigate some of these losses, but they aren’t and have never been perfect.

Customer lists let you upload a list of user names, emails, phone numbers, etc. into an ad platform for matching to that platform’s database. When a user is matched, they’re added to your list and you’re able to target them. 

But the issue here is that not all users are able to be matched. Maybe they gave you a bogus email or simply a different one than what they signed up for Facebook with. Or they have multiple emails and Facebook isn’t aware of that.

No matter the cause, customer uploads can be a great way to backstop the loss of cookied website visitors, but it won’t be a complete solution.

3. Rely on Facebook sources

The easiest way to have full tracking capabilities for your target audience is to stop relying on the cookies and uploads altogether and simply rely on the platform interactions instead.

Anything in the second section is a Facebook-owned data source, meaning that Facebook owns that touchpoint and isn’t subject to privacy issues if they use that interaction to target someone.

Any of the options listed in this second section are going to be a great way to reengage with your target audience on the Facebook platform, even if you’re not able to utilize your website visitors lists as effectively.

Facebook ad targeting with lookalike audiences

Lookalike audiences is one of our ridiculously powerful Facebook ad targeting strategies. This has long been Facebook’s bread and butter targeting option and, in my experience, tends to do pretty well for most accounts.

How Facebook lookalike audiences work

Rather than rely on specific behaviors or demographics, Lookalike Audiences allow you to choose a source audience (a retargeting audience) that Facebook will then analyze, categorize, and use to find users who behave similarly to the users in that list.

While there are some Facebook Lookalke Audience best practices you can employ to ensure you’re making the most of them, there are also some considerations with the latest round of privacy changes.

Privacy-first challenges to Facebook lookalike audiences

Since Lookalikes are based on machine learning from retargeting audiences, those data losses will also impact your Lookalike prospecting. Lookalike effectiveness will really depend on how well you can create source audiences for Facebook to model from.

Privacy-first tips for Facebook lookalike audiences

My tips here are the same as for retargeting audiences.

4. Stay away from website audiences

It may be worth taking a step away from the “all purchasers” or “website visitors” audiences to find a new source, as those website-based audiences are likely going to be less effective than they used to be.

5. Stick with Facebook data sources

As I mentioned earlier, it’s going to be in your best interest to maybe shift into the Facebook data source lists as those will continue to populate and maintain their data integrity.

Facebook ad targeting with prospecting audiences (behavior & interest)

One of the greatest benefits of Facebook is the ability to find net-new users to engage with your brand. Facebook’s prospecting capabilities have been lightyears ahead of other platforms for quite a while now, but many of the ways they gain their insights and audience segments are changing.

How Facebook behavior & interest audiences work

These are generated by both on-Facebook/on-Instagram engagement as well as third-party sites around the Facebook Audience Network. These additional sites are categorized in such a way as to allow Facebook to infer your interests and behaviors based on what sites/pages you visit (which is also how you create custom audiences in Google Ads).

These targeting options can be very powerful. For example, you can target users who are interested in finance, but not just finance in general. You can segment by users who are looking at topics related to credit cards vs insurance vs mortgages:

You can find behavior and interest targeting options by browsing their predefined lists or you can start typing into the detailed targeting search box and locate individual targeting options.

Privacy-first challenges to Facebook behavior & interest audiences

Considering the new privacy laws and other changes like the iOS 14.5 privacy changes, some of these targeting options are in jeopardy of changing.

An example I used recently was relevant to this summer’s Tokyo Olympics.

As you can see above, when you search for Olympics, you are presented with lots of different interest targeting options for different years, summer vs winter, NBC, etc.

In the future, with signal loss from third-party tracking pixels around the Facebook network, it’ll be harder for Facebook to create these segments with the same level of specificity.

So I believe Olympics targeting will still be around, but rather than a list of years and TV network names, we may only see “Summer Olympics” and “Winter Olympics,” or maybe even just “Olympics.”

Just like with any other list segmentation process, it’s easier to come up with lots of nuanced groups within a list if it’s a big list to begin with. The crackdown on third-party pixels essentially means Facebook will have a smaller list of signals to create new target groups from.

Privacy-first tips for Facebook behavior & interest audiences 

There’s not a whole lot you can do for this challenge to Facebook ad targeting.

6. Opt into tracking yourself (if you’re okay with it)

Unfortunately, the only real action we advertisers can take to help guard against this data loss is from a consumer perspective, and that’s to opt into third-party tracking for yourself individually. This is a very small change and likely won’t make a huge impact, but that’s really our only tool. 

7. Use it while you can

From a campaign strategy perspective, it’s likely in your best interest to take advantage of these specific targeting options now while they’re still around but prepare yourself and your clients for targeting loss in the future and start to look at other targeting options to help fill the void.

Facebook ad targeting with prospecting audiences (demographics)

Facebook demographic targeting is based on the information users supply to Facebook about themselves.

How Facebook demographic targeting works

There are two main types of demographic targeting on Facebook. The most basic option is by age and gender:

The second demographic targeting option is found in the same Detailed Targeting box I showed from the interest and behavior targeting above. As you can see, these are much more advanced demographics:

Here we can target individuals based on their education level, financial or relationship status, whether their parents or not, and more.

Privacy-first challenges to Facebook demographic targeting

Overall, I believe these will stick around fairly well given the self-reported nature of their targeting and likely won’t be impacted unless some new take on the privacy laws are started.

Privacy-first tips for Facebook demographic targeting

Although these may feel like very powerful options, and they can be—in my experience, they are better focused and applied to those types of options most explored on Facebook.

8. Target personal demographics

What I mean by that is people are more likely to talk about getting engaged, how their kids are doing, or whether they bought a new home. You’re less likely to see something about their education level or job experience.

For that reason, the targeting options in this section that more closely tie to someone’s personal life are usually a better bet than something outside of it.

From our epic Facebook ad targeting infographic

Privacy-first Facebook ad targeting recap

Let’s quickly recap:

Retargeting & lookalikes

Challenge: App tracking opt-out and loss of cookies will limit accuracy of app/website traffic-based audiences.
Tips: Try customer lists, or avoid website-traffic-based audiences and lean on Facebook sources.
Behavior & interests

Challenge: Loss of third-party cookies will make detailed interest/behavior targeting less granular,
Tips: Take advantage of them now, opt into tracking yourself, get familiar with other targeting options.
Demographics

Challenge: Not likely to be impacted due to the self-reported nature of this data.
Tips: Stick with the more popular demographic information people share on Facebook.
Final notes on Facebook ad targeting with iOS and without third-party cookies

Depending on how you’re trying to reach users on the Facebook Ads platform, you are likely going to need to be flexible in the coming months and years to the ever-changing landscape of online user privacy.

Some of our existing options are going to be weakened or removed completely, but there will be options to help you backstop those losses and potentially test entirely new options in their place.

Be sure you’re monitoring your targeting’s effectiveness and be ready to be flexible and adapt to what you’re seeing. The marketers who react and adapt the best during these times will invariably be the ones who come out on top.

Business idea! Sell a Mexican food cookbook online

By Marissa Sánchez

Depositphotos.com

Why? According to the National Institute of Statistics and Geography (INEGI), one out of every 18 people living outside their country is Mexican. In fact, Mexico ranks as one of the four brain exporting countries in the world –only below Great Britain, the Philippines and India–, according to data from the UNAM’s Center for Research on North America (CISAN). Thanks to the benefits offered by the Internet, today it is possible to maintain contact in real time with Mexicans who even live on other continents. Therefore, a good business idea is to create an online Mexican cuisine cookbook. It is about designing and managing a site where Mexicans living abroad have the possibility not only of remembering how a dish from their country is prepared, but also of acquiring the ingredients. How? “The cookbook can be mounted on a content management system that is simple to use and easy to maintain. Something like Wordpress is recommended ”, says Manuel Siordia, project leader at Infotypes. Finally, “it will be necessary to think of a good system for organizing recipes by categories or tags, to help users find everything easily”. To generate traffic online, the expert recommends investing in search engine optimization (SEO), so Internet users will constantly come to the site in search of specific recipes. If you do not want to invest in having a professional do the SEO, you will have to make sure that you label each recipe well and include keywords thinking about how people will search for it. The profits will come from the sale of advertising space in the cookbook. The advantage is that you can sell banners and mentions to large ingredient producers, agricultural producers and even entrepreneurs with organic product businesses. Remember that they must have the necessary permits to sell abroad (that is, export of food and perishables). Regarding investment, it may vary. The most standard would be just the site (based on a template) and the entrepreneur would be in charge of feeding it with the recipes and images. In that sense, Manuel quotes it between $ 10,000.00 and $ 15,000.00 approximately, “depending on whether hosting services, maintenance and domain purchase are required.” Examples of success In Mexico: Kitchen and Share

How To Improve Your Business Travel Experiences Post-Pandemic

How To Improve Your Business Travel Experiences Post-Pandemic

The rollout of COVID-19 vaccines has prompted many companies to figure out how to operate in a post-pandemic world. But one central question still hangs in the air: How should modern business travel look?According to McKinsey & Co., corporate travel dropped by 71% in 2020 — with no expectations of an immediate return to pre-pandemic levels. Travel activity, it seems, won’t return to where it was for at least another few years, according to a separate study.

Some level of travel hesitation is understandable. Virus rates are rising in many places, and safety protocols are evolving to meet the needs of the moment. Even before new variants began to take hold, companies weighed the economic impact of the pandemic. Once-trivial amenities such as car rentals and currency exchanges now require more preparation due to low availability and higher prices.
Despite these concerns, many companies still want their employees out in the world doing business and making in-person connections. The question for many companies isn’t whether they should be traveling — they’re more focused on ensuring that business travelers remain safe, comfortable, and productive during their journeys.

Thankfully, it’s still quite possible to travel effectively during this unprecedented time. Here’s how:
1. Exchange your money before you travel.

The pandemic profoundly impacted the foreign currency exchange industry; many brick-and-mortar and retail locations failed to stay afloat due to a lack of foreign travelers. Most notably, Travelex, a billion-dollar behemoth, ended up closing most of its global and North American operations.

What does this mean for travelers? Xchange of America CEO Robert Hoffman says travelers should not wait until they get to a foreign country to exchange money.
“Buying currency ahead of time helps decrease travel anxiety,” Hoffman said. “It gives you a boost of confidence in having foreign cash in your pocket.

Leveraging technology and contactless exchange methods can help travelers collect their funds before arriving at an airport. Proactive currency exchange eases traveler concerns and can help keep them focused on the trip itself.
2. Look at your destination country’s protocol.
Most countries have reopened their borders for international travel — but that doesn’t mean everything is business as usual. Not only is the CDC discouraging international travel for folks who are not fully inoculated, but it’s also urging caution for vaccinated individuals.
With the delta variant spreading and vaccination rates varying wildly by country, you’ll want to do your due diligence when it comes to COVID-19. Look at the current rates and the safety protocols in place at your planned destination.
Everything is currently changing at a rapid pace. What might have been true last week could be completely different this week, so you’ll want to stay informed of current situations. You don’t want to get caught in a country where mandatory quarantine is now required — or where borders are on the verge of closing.
It’s possible to travel safely if you’re fully vaccinated, but you have to be fully prepared to handle whatever your destination might throw at you.
3. Purchase travel insurance.
For small businesses, travel insurance was traditionally viewed as an unnecessary luxury. Because of the pandemic, that mindset has changed.
Not only should you now view travel insurance as a necessity, but you should seriously consider opting for a CFAR clause, which allows you to cancel for any reason. This type of travel insurance means you can request a refund for any reason if you decide to cancel travel plans.
While CFARs can increase the price of an insurance policy by as much as 50%, that investment is worthwhile considering how unpredictable everything is at the moment. Travelers seem to agree with this notion: 50% of customers opt for CFAR with their policies, far exceeding the 5% who did so before the pandemic.
If you’re concerned about the burden of this added cost, then it might be time to rethink why you’re sending someone across the world in the first place. Talk to your regular travelers: Have their experiences during the pandemic changed how they think about business travel? What do they think about the opportunity cost of traveling versus remaining at home? If traveling still seems like a net gain after your research, you should be able to find some room in the budget to pay for that insurance.
With proper preparation, those precautions don’t have to be overly burdensome. Business travel might not be exactly how you remember it, but it can still be a positive experience for businesses as well as travelers.

QuantumScape Corporation (QS) Dips More Than Broader Markets: What You Should Know

This story originally appeared on Zacks

In the latest trading session, QuantumScape Corporation (QS) closed at $21.08, marking a -1.45% move from the previous day. This move lagged the S&P 500’s daily loss of 0.77%.

– Zacks

Coming into today, shares of the company had lost 5.02% in the past month. In that same time, the Auto-Tires-Trucks sector lost 0.81%, while the S&P 500 gained 1.55%.Investors will be hoping for strength from QS as it approaches its next earnings release.It is also important to note the recent changes to analyst estimates for QS. These recent revisions tend to reflect the evolving nature of short-term business trends. As a result, we can interpret positive estimate revisions as a good sign for the company’s business outlook.Based on our research, we believe these estimate revisions are directly related to near-team stock moves. Investors can capitalize on this by using the Zacks Rank. This model considers these estimate changes and provides a simple, actionable rating system.The Zacks Rank system ranges from #1 (Strong Buy) to #5 (Strong Sell). It has a remarkable, outside-audited track record of success, with #1 stocks delivering an average annual return of +25% since 1988. The Zacks Consensus EPS estimate remained stagnant within the past month. QS is holding a Zacks Rank of #3 (Hold) right now.The Automotive – Original Equipment industry is part of the Auto-Tires-Trucks sector. This group has a Zacks Industry Rank of 193, putting it in the bottom 25% of all 250+ industries.The Zacks Industry Rank gauges the strength of our industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.Make sure to utilize Zacks. Com to follow all of these stock-moving metrics, and more, in the coming trading sessions.
Bitcoin, Like the Internet Itself, Could Change Everything
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