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A Handful of Tips for Advertisers Who Want to Capture the Rise of Gaming Streamers
In 2020, over 14 million streamers produced 650 million hours of content. Audiences are spending up to 95 minutes a day watching streams. Alexandria Ocasio-Cortez’ gaming debut on the platform peaked at 435,000 viewers.This advertising potential mainly remains untapped for younger audiences. The space is fairly new and the playbook doesn’t exist. This leaves room for…
My Mantra: Deutsch’s Val DiFebo on the Power of ‘Yes’
The power of ‘yes.’ Adweek Visual Newsroom By Doug Zanger 4 hours ago In perhaps one of the odder nods to marketing in entertainment, one line in the 1995 film Tommy Boy rings true. While talking to clients, Big Tom (played by the late Brian Dennehy) says, “Why say no when it feels so good…
Daytime TV Usage Soars Among At-Home Workers and Students
As people continue working and attending school remotely because of Covid-19, they’re also able to work a lot more TV watching into their daytime routines, according to new data from Nielsen.Television usage is up considerably between the hours of 9 a.m. and 4 p.m., highlighting just how much viewing and consumption patterns have changed since…
Verizon Media Debuts ConnectID
Verizon claims ConnectID is unique because it has 900 billion customer touchpoints. Verizon Media, iStock By Ronan Shields 4 hours ago Verizon Media has unveiled its gambit in the industry-wide effort to help the media traders to transition from using third-party data as the default means of online targeting with the launch of ConnectID. The…
Vote for 2020’s Top Ads; 2021 Marketing Trends to Watch: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.What Were 2020’s Best Marketing Moments? Cast Your VotesThe Moldy Whopper.…
Hedera Hashgraph anchors conflict-warning system for Syrians
Hala Systems is using Hedera Hashgraph — a secure alternative to blockchain technology — to anchor a system that warns Syrians of impending conflict or natural disasters. Hala Systems is a social enterprise aimed at protecting citizens from misinformation. It created the Sentry system to deliver early warnings of conflict to 2.1 million Syrians, using the…
Twitter launches 24-hour Fleets to make tweeting less ‘terrifying’
What is Twitter? More than 14 years after the social media platform launched, that’s still a question the company spends a lot of time answering. With today’s launch of 24-hour Fleets, Twitter is hoping to reshape that conversation. During a press briefing yesterday, executives spent about 20 minutes explaining Twitter’s mission (“to serve the public…
Q&A with Zynga and GSN Games: Accelerating growth with app bidding
This article is part of a Gaming Insights series paid for by Facebook. Bidding is a hot topic in app monetization, and with the upcoming impact of iOS 14 changes, it’s more important than ever for developers and publishers to understand its benefits. We spoke with Brian Truman at GSN Games and Phil Suh at…
Facebook’s redoubled AI efforts won’t stop the spread of harmful content
Facebook says it’s using AI to prioritize potentially problematic posts for human moderators to review as it works to more quickly remove content that violates its community guidelines. The social media giant previously leveraged machine learning models to proactively take down low-priority content and left high-priority content reported by users to human reviewers. But Facebook…
Trump will lose special Twitter protections when Biden takes office
(Reuters) — U.S. President Donald Trump will be subject to the same Twitter rules as any other user when President-elect Joe Biden takes office on January 20, the social media company confirmed this week. Twitter places “public interest” notices on some rule-breaking tweets from “world leaders” that would otherwise be removed. Such tweets from political…