a-handful-of-tips-for-advertisers-who-want-to-capture-the-rise-of-gaming-streamers

A Handful of Tips for Advertisers Who Want to Capture the Rise of Gaming Streamers

In 2020, over 14 million streamers produced 650 million hours of content. Audiences are spending up to 95 minutes a day watching streams. Alexandria Ocasio-Cortez’ gaming debut on the platform peaked at 435,000 viewers.This advertising potential mainly remains untapped for younger audiences. The space is fairly new and the playbook doesn’t exist. This leaves room for…

daytime-tv-usage-soars-among-at-home-workers-and-students

Daytime TV Usage Soars Among At-Home Workers and Students

As people continue working and attending school remotely because of Covid-19, they’re also able to work a lot more TV watching into their daytime routines, according to new data from Nielsen.Television usage is up considerably between the hours of 9 a.m. and 4 p.m., highlighting just how much viewing and consumption patterns have changed since…

vote-for-2020’s-top-ads;-2021-marketing-trends-to-watch:-tuesday’s-first-things-first

Vote for 2020’s Top Ads; 2021 Marketing Trends to Watch: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.What Were 2020’s Best Marketing Moments? Cast Your VotesThe Moldy Whopper.…

Hedera Hashgraph anchors conflict-warning system for Syrians

Hedera Hashgraph anchors conflict-warning system for Syrians

Hala Systems is using Hedera Hashgraph — a secure alternative to blockchain technology — to anchor a system that warns Syrians of impending conflict or natural disasters. Hala Systems is a social enterprise aimed at protecting citizens from misinformation. It created the Sentry system to deliver early warnings of conflict to 2.1 million Syrians, using the…

q&a-with-zynga-and-gsn-games:-accelerating-growth-with-app-bidding

Q&A with Zynga and GSN Games: Accelerating growth with app bidding

This article is part of a Gaming Insights series paid for by Facebook. Bidding is a hot topic in app monetization, and with the upcoming impact of iOS 14 changes, it’s more important than ever for developers and publishers to understand its benefits. We spoke with Brian Truman at GSN Games and Phil Suh at…

facebook’s-redoubled-ai-efforts-won’t-stop-the-spread-of-harmful-content

Facebook’s redoubled AI efforts won’t stop the spread of harmful content

Facebook says it’s using AI to prioritize potentially problematic posts for human moderators to review as it works to more quickly remove content that violates its community guidelines. The social media giant previously leveraged machine learning models to proactively take down low-priority content and left high-priority content reported by users to human reviewers. But Facebook…

trump-will-lose-special-twitter-protections-when-biden-takes-office

Trump will lose special Twitter protections when Biden takes office

(Reuters) — U.S. President Donald Trump will be subject to the same Twitter rules as any other user when President-elect Joe Biden takes office on January 20, the social media company confirmed this week. Twitter places “public interest” notices on some rule-breaking tweets from “world leaders” that would otherwise be removed. Such tweets from political…