Jack Dorsey Is Selling His First-Ever Tweet

Twitter’s CEO is selling the tweet as a non-fungible token, or NFT, and the highest bid is currently $2.5 million.
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March 8, 2021 2 min read
This story originally appeared on PC Mag
Got some extra cash lying around and want to own a piece of digital history? Twitter CEO Jack Dorsey put his first-ever tweet up for auction last week, garnering a current highest bid of $2.5 million.
Top bidder Sina Estavi, head of blockchain service CryptoLand and software firm Bridge Oracle, may walk away with a one-of-one autographed version of Dorsey’s post. In return, the billionaire tech entrepreneur, would effortlessly earn another $2,375,000.
Why pay to own a tweet? Good question. According to auction platform Valuables, “owning any digital content can be a financial investment, hold sentimental value, and create a relationship between collector and creator.” Known as a non-fungible token, or NFT, the cryptographic record represents something unique and, unlike currency, is not mutually interchangeable. You can exchange a $10 bill for two $5 bills. You cannot exchange an NFT highlight of LeBron James’ famous dunk over Nemanja Bjelica in 2019.
“Like an autograph on a baseball card, the NFT itself is the creator’s autograph on the content, making it scarce, unique, and valuable,” the Valuables FAQ says. Buyers are free to resell tweets on the site (for an 87.5% cut), or display them in an online gallery. “As with any collectible, you can choose to just keep it in a private collection.”
The market for NFTs is growing rapidly, earning artists, musicians, video editors, and meme makers loads of cash: Chris Torres sold the piece “Nyan Cat” for $590,000; Grimes hawked $6 million worth of digital art as NFTs, and Kings of Leon will become the first band to release an album in the form of a non-fungible token. One startup already lets customers use NFTs as collateral for loans.
“NFTs make digital content one-of-a-kind. You are the only person who can claim ownership of an NFT you own,” Valuables explains. “This means you have control of the NFT, like the ability to resell or distribute it, and it will appreciate or depreciate in value just like any other asset.”

4 Ways Your Company Can Radically Help Working Mothers

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March 8, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
Major world events like pandemics or climate disasters take too many lives, shatter families, take homes, and wipe out entire industries. And each one has potential to obliterate the progress  women have made in the workplace over the last one hundred years. 
The percentage of women in the workforce right now is the lowest it has been since 1988. Nearly 2.2 million women left the workforce between February and October and right now 1 in 4 women are considering leaving their jobs. 
However, there was a women-and-workplace problem long before today, and particularly in science and technology careers. One important study from the Center on Gender at UCSD found that after 4-7 years, 43% left their STEM jobs, versus 23 percent of new fathers dropping out. Sadly, women in certain areas of STEM are more likely to face workplace inequities. Even more startling, a study this year found that half of women working in the technology industry leave by the time they are 35 years old. 
The reasons behind this are much too complex, multi-layered and intertwined with historic societal inequities to detail in this article, but I can say something about what we as a society can do about it right now. Having worked in the tech industry for over 20 years, I believe that it’s our industry’s responsibility to help support working mothers during this and future chaotic time periods. 
Companies must act radically and quickly; they must step in and do everything in their power to help women who are struggling to balance work and their family lives. That would mean helping in the areas where they are most struggling: home and household management, physical and mental health, child care and other caregiver support, and long term career support. 
Related: Here’s One Way to Honor Women’s Equality Day: Check Your Bias …
Here’s how to do that.
1. Help them leave… as in, maternity leave
This is a no-brainer. Career support has been a focus of many companies in the tech sector, but women need to be lifted up by their workplaces during times of crisis more than ever. This would look like providing excellent  maternity leave options that give the mother the time needed to bond with her baby and establish a routine at home during the pandemic. Google, for example, has an especially generous option: They offer 22-24 weeks for moms and 7 weeks for dads, when the average length of leave for women in the U.S. is just 10 weeks. 
2. Help them come back
Bringing women back into the workforce after a career break is also critical during times of crisis. Programs like PayPal’s ‘Recharge’ and Path Forward help support women who have left and want to come back into the workplace. These go a long way in helping “comeback moms” create a career path they love, but programs like these will be particularly relevant and helpful after global and local disasters. 
3. Help them with their kids
Another area where companies can do more right now is with child care options. In-home child care is imperative during times of global instability or pandemics. Some companies have already added child care benefits like paying for care.com to find child care or may even consider tools like CareAcademy, which offer training to care for homebound or ill grandparents.  
Related: Before Celebrating International Women’s Day, Ask Yourself: How …
4. Help them at home
Helping families in their actual households is also critical if companies want to help women employees stay in the workplace. In living rooms across the nation, and world even, families are hunkering down together for 24 hours of the day. It was difficult enough to manage things like the dishes, cleaning up, keeping the refrigerator stocked, staying on top of laundry and getting dinner on the table, while watching the kids. Throw in online schooling and working from home, and you can see how parents’ lives are turned upside down by global disasters. Moms are affected the most because, given ingrained gender roles, they bear the brunt of the housework. During this pandemic, women did even more housework. 
Corporations, and particularly tech companies, did things like canceling performance reviews, creating special “parenting” Slack support channels, and allowing schedule flexibility for working mothers. 
But this is not enough. Companies need to show radical support for working moms in times of global instability, pandemics, and climate disasters, now and in the future. I am hopeful that by the time my daughter is an adult, these benefits will be standard features of the workplace that she can easily use with her own family. 
Related: The Motherhood Recession

A Cost Effective Way to Create a Greener Brand

Planting trees is a simple way to support the environment. But many companies don’t have the manpower or resources to start their own green initiatives. Luckily, ForestPlanet aims to make the process easier.
Not only does this company support the environment, they also give businesses a cost effective way to create greener brands. And they do so with the help of a clear communication strategy and a quality CRM tool. Learn more about the company’s green initiatives for business and their secret weapon.
Green Initiatives for Business
What the Business Does
Supports tree planting green initiatives for business.
Executive Director Hank Dearden III told Small Business Trends, “We are an organization that supports large scale, low cost-per-tree reforestation efforts all over the world. We help plant trees in regions where they have the greatest positive impact on the soil, the environment, local habitat, and communities in peril.”
Business Niche
Facilitating green initiatives for businesses.
Dearden says, “A key part of our model is working with businesses to ‘green’ their brand in a manner that is effective, affordable, and easily communicated to their community of customers and prospects. At $0.15US per tree, the economics allow for a lot of creativity. Some examples:
An insurance agent pledges to plant one tree for each quote delivered.
A retailer of honey plants one tree for every online order.
Numerous sports teams plant one tree for every home-game ticket sold all season.”
How the Business Got Started
With a small amount of support.
Dearden explains, “We incorporated in early 2017, starting off with some personal investment and support from dear friends and family. We started generating revenue from our corporate partnerships later that year, and have seen steady growth since.”

Biggest Win
Participating in a large event.
Dearden says, “One of our bigger accomplishments was partnering with the American Ultimate Disc Association for their Champions Weekend in 2019, during which they pledged to have 50,000 trees planted to more than offset the carbon footprint of the event. We made some great connections (Bill Nye!), enjoyed the event immensely, trees got planted, everyone was happy.”
Biggest Challenge
Explaining how easy and cost effective tree planting green initiatives for business can be.
Dearden explains, “The biggest challenge is getting the word out to the entire universe of businesses and consumers that it’s easy, affordable, and effective to “plant a tree with that” sale or transaction. MasterCard and VISA alone process over 130 billion transactions per year, and in our opinion the buyer and/or the seller can afford to bundle in the $0.15US to get a tree planted as part of the sale.”
Luckily, the company has used tools like Zoho One to effectively communicate with customers and build lasting relationships. This has led to major success stories like that of Swarmbustin’ Honey.
Dearden adds, “This is a small, family run business based in PA, and we have been partnering with them for four years. In that time they, and their customers, have helped plant more than 10,000 trees, and not too many retailers in their space can say that.”
Lesson Learned
Focus on customer communication.
Since communicating clear points is a major challenge for ForestPlanet, they need an easy way to share information. That’s where CRM comes in.
Dearden says, “I’m a firm believer that having a clear CRM strategy is where any/all businesses, new or mature, should first focus their efforts. I believe that CRM is mostly a mentality, one that appreciates the value of accountability and functional information architecture. One of my favorite sayings is: regardless of what business you think you’re in, you are in the information management business.”

Secret Weapon
Zoho One.
Since CRM is such a priority for ForestPlanet, it’s important to have tools that support this area. Luckily, Zoho One offers CRM functionality along with plenty of other tools. The team can manage communication with customers and handle marketing campaigns and other functions from one dashboard.
Dearden adds, “I like the Zoho One suite very much, since it has great functionality at a reasonable price. And it can scale as we grow. Right now we use CRM, Campaigns, and Books, and are looking into other modules as well.”
Future Plans
Integrating new ideas.
For now, ForestPlanet is mainly focused on its core business of helping companies with green initiatives for business. But the team plans to integrate new ideas as time and budget allow. In fact, they recently hired a consultancy firm to help put some new ideas into practice.
Luckily, the Zoho One suite allows them to save time by integrating multiple functions into one simple dashboard. Currently, the company uses CRM, Books, and Campaigns to manage customer communications, marketing, and accounting. But they plan to integrate even more features like Projects into their strategy going forward. This will allow them to manage projects from start to finish within the same platform as the tools they already use.
Dearden says,“The interconnections between the three tools we do use are extremely helpful. Right now it’s about constructing a solid baseline of business operations that will allow us to scale rapidly as new staff are added.”
Images: ForestPlanet
More in: Marketing 101

This Entrepreneur Runs Her Design Firm, Publishes Books and Mentors Young People. Here's How She Does It Successfully

March 8, 2021 6 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.
Mariangel Coghlan is a woman who is expertly and successfully serving many fronts simultaneously. He runs his design firm, edits books, studies, and mentors youth at the Entrepreneurs Organization (EO) .
He studied architecture at the University of the Americas in Puebla with the dream of transforming spaces. After finishing his studies, he started working in a furniture store, but he soon realized that this was not what he wanted.

“What I did was follow a dream. I have the hypothesis and belief that the space you inhabit improves your productive and creative capacity, and of course your happiness ”, begins Mariangel.

The architect says that when she decided to undertake she had no idea what she had to do, but she was clear about the reason that still makes her get up every morning. With more than 20 years of experience, he reveals some secrets that have allowed him to grow.

Image: Courtesy Mariangel Coghlan
1. Seek support and learn from other experiences
The first business he started was a furniture store that remained in force and grew to open three branches in Mexico City: San Ángel, Prado Norte and Prado Sur.
“After 14 years I wanted to do something different. However, the first thing I did was define what I wanted to do as an entrepreneur, ”she says.
Then a watershed came to her life and with the support of her husband, and a friend of his, they invited her to be part of EO, and although she already had many years of experience running a business, she was nervous that he would not. accept.
“It has been one of the best things that have happened because people share their experiences and help you grow,” he says about the experience. “What they have experienced helps you grow and I started there to learn.”
2. Fulfill your mission and be true to your philosophy
The mission of the design firm Mariangel Coghlan is simple: to help people live better, improving the environment they inhabit.
“When beauty is present it predisposes to good; when people are predisposed to good there is goodness, and when there is goodness the world improves ”, says the architect.
It may sound utopian, however, the lesson he shares is that to be a good firm of whatever it is, service comes before any business.
In her experience, many clients are not happy with the end result and she would rather sacrifice some profitability than lose a client’s recommendation.
“A satisfied customer will always be the best advertisement you can have. There are many people who write to us to ask for advice on which floor to put on or what color to paint and we answer all the messages we receive even if they cannot pay for our services, because that is my mission: to help them improve their spaces ”, he declares.
Being loyal to her principles has led her to have her firm recognized as the best luxury interior design studio in Mexico by the Luxury Lifestyle Awards.

Image: Courtesy Mariangel Coghlan
3. Know your limits, don’t stop and adapt
For Mariangel, many entrepreneurs have in mind the idea of scaling and growing the business at any price, however, she has discovered that not all businesses have that possibility.
“I made a line of furniture to sell online and also at Casa Palacio. I wanted there to be a Mariangel Coghlan piece of furniture in every house and I became obsessed with scaling the business that ended up costing me millions and it never worked ”, describes the entrepreneur.
After this, the lesson that remained is that if it comes to entrepreneurship, you must be resilient and adapt to the possibilities.
“Not everything is a failure, I see it as an apprenticeship of millions of pesos. In this world of entrepreneurship, you must experiment, analyze and study what you want to do well, ”he says with a laugh.
For the architect, business is simple, it is about understanding how much comes in, how much goes out and how much you have left. If after some time there is no money left, it is not the right business.
“Then you have to turn it around to do what you are passionate about so that you can live well and also the people who work with you,” he says.
During the confinement caused by the COVID-19 pandemic during 2020 and 2021, the showroom in which he exhibits his work has been closed, but he had to adapt to the times to maintain his business and the collaborators who make everything work.
“It has been a year of great challenges, having a closed space of two thousand square meters has not been easy, but building a brand that is focused on service has allowed us to remain in force,” he says.
The adaptation process had to be quick. He transformed his page, went digital and has created 12 ebooks that function as catalogs so that his clients and prospects do not lose interest.
4. It’s not all about money, it’s about your dream
“Starting a business based on just making money is not a good starting point. The starting point should be what you like to do and what you are good at ”, he says.As a passionate about architecture and design, she ensures that when you discover “your element”, that can fill entrepreneurs with adrenaline and energy to make things work.
“You have to do something that fascinates you. In my experience as a mentor, the projects that transcend are those in which the entrepreneur does what fascinates him, ”she says.
As a “shamelessly optimistic” person, Mariangel believes that it’s all about making dreams come true, and always having new goals. That dream is “the element that moves us” and it is what, if you do it with passion, it will bring you profit.
There are three dreams that she has before her today: to finish her second book on interior design… and another two that she asked not to comment on until they come true, but that her server is aware of.

7 Out of 10 Women Are Unemployed Due to the Pandemic

Harassment at work, machismo and lack of equal pay, the main problems for this gender in the labor market.
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March 8, 2021 4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.
In its traditional survey carried out within the framework of International Women’s Day , which is commemorated on March 8, we found that of the total of women surveyed, seven out of 10 are unemployed and in search of work, of which the 67% said it was in the wake of the pandemic.
26% said they have a job, but are looking for new opportunities, 4% have a job and are not looking for other options, 1% are studying at the same time they work and the other 1% are studying and are not looking for a job or simply does not work.
For 32% of women who are looking for a new or better job, they do not have the one they want due to the lack of opportunities in the country ; 25% explain that it is because they made cuts in the company they worked for; 12% consider that it is due to age; 5% because they have not developed the necessary skills and 4% attribute it to their gender. Additionally, 7 out of 10 said their job search has been affected by the pandemic.
Of the women who said they do work, 42% do so from an office or work center; 28% are in a hybrid way (a combination of office and home work); and 30% are doing home office. For this last percentage that is doing telework, 68% said that this modality has been favorable to them; for 25% it has been disadvantageous and for 7% it has been the same as in the office.
In this sense, the respondents, men and women, mentioned that the 10 aspects, whether positive or negative, that have impacted the female gender with the implementation of the home office are:
Divide their time between work, home and family (46%)
Supervise children’s education (35%)
Having more work by being online for longer (32%)
Difficulty having adequate spaces (31%)
Have more time by reducing transfers (27%)
Have a series of distractions at home (24%)
Generate savings, by spending less than on the street (23%)
Have new opportunities to work or be employed from home (17%)
Lack of concentration (14%)
Register higher spending when being at home (14%)
Men and women suffer the ravages of unemployment as a result of the pandemic
When opening the survey to both genders, 67% of those surveyed considered that both men and women have suffered the ravages of unemployment as a result of the pandemic; 21% say that women have been the most affected; while 12% point out that men are the ones who have suffered the most.
Regarding the main problems that women face in the labor market, 72% said that workplace harassment, 64% mentioned machismo, 55% said that the lack of equality in salary and opportunities, 48% said that the misogyny and 42% problems related to motherhood.
Speaking of inequality, 41% of those surveyed indicated that in the face of COVID-19 the wage and opportunity gap between men and women is the same as before , 25% say it has decreased and 19% said that it has increased.
Finally, 41% of the participants said that job opportunities for women have improved a little in the last 5 years, however there is still work to be done; 38% are more positive in ensuring that they definitely do detect an improvement; 12% answered yes, but stalled as a result of COVID-19; and 7% say that opportunities for women have not improved.
The survey was conducted in February and March 2021 with 1,500 people. 58% are men and 42% are women. 30% are between 30 and 39 years old, another 29% between 40 and 49 years old, 22% are over 50 years old and 19% between 18 and 29 years old. By geographical location, 34% is from Mexico City, 20% from the State of Mexico, 6% from Nuevo León, 5% from Querétaro, 5% from Querétaro and the remaining 30% is divided into the other states of the country.

Last Woman Standing: After 2020, One Women's Coworking Company Remains

March 8, 2021 10 min read
Opinions expressed by Entrepreneur contributors are their own.
The pandemic has been brutal for coworking and flexible space. In the second quarter of 2020, U.S. leasing for flex office space was down 45 percent year-over-year, according to CBRE. Case in point, the dramatic rise and fall of WeWork has made headlines for more than a year. NY-based Knotel, which reached a valuation of more than $1B in 2019, filed for bankruptcy on January 31. 
The fallout has been severe for female coworking spaces as well. Seattle-based startup The Riveter raised a total of $27.2 million and was lauded as one of Seattle’s most promising startups, but closed all nine of its spaces in May 2020. The Wing, which raised $117.5 million, closed its doors in October 2020 after being pummeled by the pandemic lockdown alongside fallout from reports of LBGTQ and racial inequality. 
This leaves 10-year-old San Diego company Hera Hub, with 6 locations, as the lone survivor of national coworking facilities created exclusively for female entrepreneurs. The company is thriving, with plans for expansion through 2021 and beyond. 
How is this possible? Ahead of International Women’s Day 2021, founder Felena Hanson shared the strategies that have helped Hera Hub to succeed. 
Why did she start this business? 
“I spent my 20s working in marketing for startups and had the ‘pleasure’ of being laid off three times by the age of 30,” Hanson says. “One was a marketing agency; one was a tech recruiting firm and the third was a pure technology startup. Two were sold; one ran out of money. It was a big reflection point for me, as both of my parents are entrepreneurs. I began to realize that I need to control my own destiny versus leaving my livelihood in the hands of someone else.” 
“So at age 30 I started my own marketing strategy agency, which allowed me to work at home,” she continues. “I also taught college part time and hosted an event for my students in a coworking space that had just opened in March 2010. I thought, ‘This is cool — it’s like working alone, together.’ But the space was targeted, as many coworking spaces are, to a much younger, tech-focused demographic. It wasn’t my tribe.”
She thought, why not open a facility to focus on female entrepreneurs? Though — the timing couldn’t have been more difficult: “We were just starting to emerge from the biggest economic shock we had seen in decade.”
There were only around 500 coworking spaces in the U.S. at the time, she noted. Today there are more than 5,000.
 “At the time we opened there was only one female-focused space in New York City, and they closed the following year,” she said. “WeWork was just getting started.” 
Related: Here’s One Way to Honor Women’s Equality Day: Check Your Bias …
First in category, but with a focus on culture 
After founding in San Diego, CA in 2011, the company took its first steps toward going national in 2015, using a collaborative licensing model instead of traditional leases with the owners of the spaces they use. The company established an anchoring point on the east coast in Washington D.C. and now operates six facilities. Through a partnership with CommonGrounds Workplaces they will be opening three additional locations this year, in San Jose, Salt Lake City, and Minneapolis. 
Slow and steady growth wins the day 
Instead of venture funding, Hanson invested her own money and then took “a small amount” of angel financing  about two years into starting the business. She has funded all additional growth with reinvestment of revenues as the model grows.      
“We expanded internationally a couple years ago into Sweden,” Hanson says. “But unfortunately, with Covid, that location was not able to maintain operation. So at the moment we’re only based in the U.S., but we have high hopes to continue to connect women city to city and country to country, to give them new opportunities to build their business.”
One of Hanson’s big secrets for keeping her business strong when the others in her category have faltered is that Hera Hub is focused on core business acumen.  “It’s not a social club, which can be trendy for a while but may lose the ‘cool’ factor after a few years,” she says. 
But the even bigger secret for success is in growing its female-focused mission in a “culture of abundance and collaboration, versus what can feel like a backlash to the establishment,” Hanson says. 
Hera isn’t rooted in activism
In 2016, and especially around the time of the last presidential election, the mood around support for women was immersed in political activism and advocacy for women in the workplace, Hanson notes. Hera’s focus is on helping to provide female founders with the vital tools, skills and support to launch their own businesses — which she sees as a-political.     
“We call ourselves a coworking space and ‘just in time’ business accelerator,” she says.     
Hanson believes Hera’s business-forward brand is distinct from other women’s coworking spaces. The Riveter launched in 2016, operating with a focus on large events and on women’s rights and advocacy as a primary message. Citing the pandemic’s impact on their revenue, the company closed all facilities in May 2020. According to a statement, it is working to pivot to support its database of 30,000 members through online and virtual means.  
The Wing’s self-professed culture of activism backfired when a group of former employees formed a group called “Flew the Coop” that called leaders out in lawsuits, accusing the firm of hypocrisy in its statements of support for equality and diversity. The lawsuits resulted in a public apology by the company’s former CEO, followed by her resignation in mid 2020. The company’s facilities were shuttered soon after, but there are reports of an acquisition that could result in a restart in late 2021. 
It’s all about the vision 
Hera Hub is a “Public Benefit Corporation,” which commits the company to higher standards of purpose, accountability and transparency than other corporation forms. That format and accountability, Hanson says, is one of its keys to success. 
“We’ve supported more than 13,000 entrepreneurs in the launch or growth of their business,” Hanson says. “It is so rewarding to bring someone in who is brand new in business and really help them from day one. We help them build the foundation of their business, find the mentoring and resources they need and have an opportunity to see them flourish.”
With the company’s vision to grow and support female entrepreneurs, the members who join Hera Hub are typically seasoned female executives transitioning to solopreneurs. This follows the national trend, which shows that 90 percent of female business owners have zero full-time employees.      
Related: The Motherhood Recession
Why do female-owned ventures struggle? 
“I wouldn’t say outright that we play small, but female entrepreneurs have a greater tendency to play small than their male counterparts,” Hanson says. “A lot of us have families we’re trying to take care of and with Covid-19 in particular we’re seeing millions of women leave the workplace because it’s impossible to balance distance learning while trying to work from home.”
“Our members are mostly small business owners, many of whom are providing a service — not the new tech startup who’s trying to raise $10 million to grow fast,” Hanson says. 
As an example she mentions Hera Hub member Tristan Higgens, who was a corporate attorney for Sony Electronics for a decade. She realized she was so passionate about DEI (diversity, equity, and inclusion) that she left her 20 year corporate career to launch Metaclusive, to be keynote speaker, consultant, and facilitator in that space. This was Tristan’s first business, so she needed to be able to turn to people she trusts and can be vulnerable enough with to say, “I don’t know what I’m doing, I need help.” And in a co-ed environment we sometimes don’t feel comfortable enough to do this. 
“While we are female-focused, we are also gender inclusive,” Hanson continues. “We have a beautiful and spa-like atmosphere that is designed to not only be beautiful, but also to be safe, supportive and nurturing. If men like the working environment we offer and want to join in, they are welcome.” 
Hanson’s biggest regrets 
Hanson’s only potential regret is perhaps not having obtained more knowledge and connections in the commercial real estate industry before she began. But she has no misgivings about growing in a model that is almost entirely bootstrapped rather than supported by venture capital funds. 
“When you take in a lot of money, you tend to spend a lot of money,” she observes. “Scaling is expensive. But on taking in millions of dollars of investment money… I don’t know that I’d sleep well at night knowing I’d taken millions of dollars from somebody and worrying about giving them a return on their investment.” 
Conversely, however, big investment can bring the momentum of investors who are able to shop your company to some of the biggest enterprises in the world for partnerships and to ensure the biggest possible exit and return on investment. 
In terms of roadblocks to female-owned companies, Hanson observes that the statistics on the hurdles of getting investment are real. But she also acknowledges that on the whole, female owners sometimes have a harder time than male counterparts in “thinking big,” given all the competing demands in their life.      .
In hindsight, Hanson’s only real regret is wishing she’d had stronger relationships or money behind some of the real estate deals she’d like to have done. However, growing Hera Hub in its collaborative “space within a space” model is serving her company well. 
Overall, she sees high demand for female-focused resources and anticipates big growth opportunities for Hera Hub in 2021.
Related: Before Celebrating International Women’s Day, Ask Yourself: How …

These Creative Tools for Mac and Windows Can Help You Hone Your Marketing on a Budget

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March 8, 2021 2 min read
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
The world of digital marketing is changing and it’s up to businesses to adapt along with it. Fifty-four percent of consumers want to see more video content from their favorite brands, and with 85 percent of Americans watching video content at least monthly, it’s becoming more and more essential for businesses to get creative with their marketing content.
You may not be able to afford an entire design team, but you can manage your marketing creative yourself with the intuitive tools included in The Essential Movavi Mac & Windows Software Bundle.
This bundle includes four programs designed to make design and video editing easier than ever. You’ll get Movavi Video Converter, a software that lets you convert files and enables you to compress videos while retaining the original quality. That way, you can quickly download videos and convert them to any file format you need for sharing. It supports video, photo, and audio files.
Formatting is one thing, but with Movavi Video Editor Plus, you’ll be able to supercharge videos with a host of compelling features. You can add special effects like slow motion and reverse, apply chroma key to change your videos’ backgrounds, use ready-made intros or animated titles to liven up your vlogs, and much more. You don’t even have to know how to edit videos; the drag-and-drop interface makes it simple to start editing immediately.
Finally, the Movavi Picverse Photo Editor gives you AI-based tools to add more than 100 effects and filters to your images while Movavi Slideshow Maker lets you create an easily-shareable slideshow in just three simple steps.
Simplify your creative workflow on a budget. Right now, The Essential Movavi Mac & Windows Software Bundle is just $49.99.
Looking to diversify your investments in 2021? Check out DiversyFund to start dipping your toes in private real estate for as low as $500.
Prices subject to change.

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March 8, 2021 2 min read
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
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5 Female Entrepreneurs Who #ChooseToChallenge This International Women’s Day

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Today is International Women’s Day and the 2021 theme is #ChooseToChallenge – a call to end inequality for our gender and those who identify as a woman. Choose To Challenge was chosen to encourage people to commit to helping forge an inclusive world.
I reached out to a few female entrepreneurs whose work I admire to ask how they are blasting gender bias in their businesses and homes – and as I knew they would – they delivered. From disrupting the femcare space to restructuring roles at home, these women have accepted the challenge whole-heartedly.
Show your support today by striking the #ChooseToChallenge pose with your hand high to show your commitment to choose to challenge inequality, call out bias, question stereotypes, and help forge an inclusive world.
Here are five women who #ChooseToChallenge in their own businesses.

5 Female Entrepreneurs Who #ChooseToChallenge This International Women’s Day | Stephanie Burns
Stephanie Burns

Gaynete Jones, founder of Best, Periodt
“I challenge gender bias and what is considered “normal” in the femcare space with my company, Best, Periodt. Our period care brand uses gender neutral language and bold colors in a pastel pink space, as not all people who bleed identify as women. I’m also challenging societal norms, having used brown skin illustrations in our instruction manual, something I had never seen in my life, as representation matters and we all deserve to see pieces of ourselves reflected in the world around us.” 

Prerna Malik, co-founder of Content Bistro

“One of the biggest stereotypes I’ve shattered is the one that pervades the online marketing world. Non-native English speakers aren’t great writers. Hold my chai! I’m an Indian and I’ve written high-converting sales copy for A-list clients all over the world leading to results like 7-figure course launches. Not only that, I’ve also challenged the belief that working with your spouse isn’t great for your marriage. My husband and I are co-owners in our business, Content Bistro, for the last 11 years and are happy as clams!” 

Destinee Berman, founder of DestineeBerman.com
‘We are helping women to make the shift from offline to online, from traditional to non traditional paths, and to own their specialty and launch their dream businesses. My hope is that our clients turn their life’s work into their unique professional path. To me that’s empowerment. As strong female business owners, it’s our responsibility to step into our power and leadership roles including in industries that have historically been dominated by men, including tech and VCs.”

Lisa Fabrega, founder of LisaFabrega.com
“I #ChooseToChallenge as a Latina CEO of a business specifically focused on helping women leaders, entrepreneurs and executives all over the world expand their capacity. When more women have the capacity to handle and fully receive every next level of their growth, they aren’t questioning their value or right to take up space and the whole world benefits. Studies have shown when women hold more wealth and power, they contribute and give back that wealth to their communities, which is why I support and speak up for women expanding their capacity for more growth, wealth & impact.”

Merel Kriegsman, founder of MerelKriegsman.com
“My #ChooseToChallenge started at home. The only reason we’re making millions of dollars a year in our business and we’re discussing reparations and legacy at our table, rather than how to pay off our debt–is because my husband and I decided that I would step into the breadwinner role a few years ago. It didn’t make any ‘traditional’ sense. We had a newborn, I was pregnant again and I was ready to hunker down and be a stay at home mom for at least the next decade (because that’s what I saw my mom do growing up.) But my husband said, ‘We can do this, but we have to do it our way.’ And we did. My business is successful yes, but we chose to challenge the gender stereotype in our home first, showing our three daughters they can too.”