Twilio (TWLO) Dips More Than Broader Markets: What You Should Know

In the latest trading session, Twilio (TWLO) closed at $352.71, marking a -1.91% move from the previous day. This move lagged the S&P 500’s daily loss of 0.13%.

– Zacks

Coming into today, shares of the company had lost 1.94% in the past month. In that same time, the Computer and Technology sector gained 4.3%, while the S&P 500 gained 2.07%.Investors will be hoping for strength from TWLO as it approaches its next earnings release. The company is expected to report EPS of -$0.15, down 475% from the prior-year quarter. Our most recent consensus estimate is calling for quarterly revenue of $677.55 million, up 51.25% from the year-ago period.For the full year, our Zacks Consensus Estimates are projecting earnings of -$0.31 per share and revenue of $2.66 billion, which would represent changes of -234.78% and +51.17%, respectively, from the prior year.Investors might also notice recent changes to analyst estimates for TWLO. These recent revisions tend to reflect the evolving nature of short-term business trends. As such, positive estimate revisions reflect analyst optimism about the company’s business and profitability.Research indicates that these estimate revisions are directly correlated with near-term share price momentum. Investors can capitalize on this by using the Zacks Rank. This model considers these estimate changes and provides a simple, actionable rating system.The Zacks Rank system ranges from #1 (Strong Buy) to #5 (Strong Sell). It has a remarkable, outside-audited track record of success, with #1 stocks delivering an average annual return of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate remained stagnant. TWLO currently has a Zacks Rank of #4 (Sell).The Internet – Software industry is part of the Computer and Technology sector. This group has a Zacks Industry Rank of 206, putting it in the bottom 19% of all 250+ industries.The Zacks Industry Rank gauges the strength of our individual industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.You can find more information on all of these metrics, and much more, on Zacks.com.
Zacks’ Top Picks to Cash in on Artificial Intelligence
This world-changing technology is projected to generate $100s of billions by 2025. From self-driving cars to consumer data analysis, people are relying on machines more than we ever have before. Now is the time to capitalize on the 4th Industrial Revolution. Zacks’ urgent special report reveals 6 AI picks investors need to know about today.See 6 Artificial Intelligence Stocks With Extreme Upside Potential > >Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Twilio Inc. (TWLO): Free Stock Analysis Report To read this article on Zacks.com click here.

What Does Google FLoC Mean for Advertisers? 7 FAQs Answered

What Does Google FLoC Mean for Advertisers? 7 FAQs Answered

With a focus on a more private browsing experience, Google has announced that it will deprecate third-party cookies. Not long after, it announced the concept of Federated Learning of Cohorts, or FLoC, to create solutions and alternatives for advertisers while maintaining privacy for users. The concept of FLoC isn’t easy to grasp, and it has raised a lot of questions and concerns.

So in this post, I’m going to help you understand what FLoC means for advertisers by answering seven key questions and the goal of this post is to help answer some of those common questions. If you’ve ever wondered what FLoC is, how it will work, or why it was developed, this post is for you. You’re going to learn:

What Google FLoC is and how it relates to third-party cookies.
How FLoC works and why it’s gotten backlash.
What you can do to stay on top of advertising in a cookieless world.
1. What is Google FLoC?

FLoC stands for Federated Learning of Cohorts. Currently, Google plans to roll out FLoC as a means to bridge the gaps in targeting and tracking that advertisers will face from the deprecation of third-party cookies.

2. What are third-party cookies?

To understand third-party cookies, let’s compare them to first-party cookies.

First party cookies

First-party cookies track the direct engagements with an organization.

For example, adding something to the cart. This would be like bringing something to the cashier – there is no way to execute that action without the organization knowing that you want to purchase something from them. First-party cookies are not on the chopping block currently.

Third-party cookies

Third-party cookies store data about a consumer’s journey as they surf the web.

This would be like if you left one store and then you walked through the mall to other stores and they kept track of each store that you visited (and maybe even showed up to remind you that you had not completed your transaction at their store).

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So while first-party cookies capture data about a person’s engagement with your own site (login information, purchase history, items in cart, etc.), third-party cookies capture data about a user on *other* websites.

Many of the most common PPC practices are powered by third-party cookies, such as:

3. Why are third-party cookies going away?

The goal of deprecating these cookies is to keep browsing data with the user. In recent years, the topic of privacy has been at the forefront of tech conversations and, well, lawsuits and legislation.

It is no secret that tech companies have lost some trust from consumers because of the way that data is handled and monetized.

Google’s move toward a cookieless future is with the goal of creating an experience that prioritizes privacy.

4. But isn’t FLoC just another way to track users?

You might be wondering, “So Amy, if the goal is to protect user data, then why is Google introducing a different way to track users?” Great question!

The point is to be able to continue targeting

Google’s goal with the creation of FLoC was to create something that advertisers could use to define targeting options in the absence of third-party cookies.

Because other platforms will inevitably come up with solutions

Of course, with Google owning a huge ad network, it behooves them to provide new solutions to replace those that would be impacted by the deprecation of third-party cookies. However, it would also be undeniable to anticipate that, in the absence of other options, advertisers or advertising platforms would look for ways to create their own tracking systems.

And Google is trying to avoid invasive tracking

Google has repeatedly condemned the idea of using digital fingerprinting to track users. Digital fingerprinting is the use of specific information gleaned from your browsing data such as information about the device and browser that you are using in order to better understand your identity.

Learnings can include things like:

Your IP address
Timestamps
Your browser plugins
Your timezone
Your location
Device information, and more.

Browser fingerprinting can reveal information about your finances, buying habits, and more. (Image source)

I tested my own digital fingerprint and I was found to be unique among other recent testers. Meaning that if this data were being used to fuel an ad network, out of the 200,000+ folks in their pool – my information appeared to be unique.  A little creepy, right? 

The goal of FLoC is to circumvent the need for more invasive tracking, such as fingerprinting, while still offering publishers and advertisers a way to monetize and promote themselves respectively.

5. So how does FLoC work?

Instead of allowing various organizations access to user browsing data, the browsing data would be stored in that person’s individual browser.

Each user would be assigned to a cohort, based upon their recent browsing history.
Again, that data would live within the browser.
Using an API, the browser would be able to feed that cohort to sites that the user visited.
But they would only receive the cohort identifier for the user and no further information about the user’s browsing history.
Users would be reassigned to cohorts each week based upon their recent browsing data. 

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6. What impact will FLoC have on advertisers?

The impact that FLoC will have on advertisers is not entirely clear yet, but there are some things we know.

Third-party audience creation will go away

In early trials, Google claimed that FLoC performed similarly to existing third-party audiences, such as affinity audiences and in-market audiences.

Google has not yet announced *exactly* what will go away once FLoC is rolled out but it is safe to say that the third-party audiences would be replaced with cohorts. 

We’ll lose some conversion tracking metrics

Currently, there are elements of tracking that also rely on third-party cookies, such as view-through conversions. Google has alluded to tests that they are running in order to improve tracking, which could include conversion modeling, to help bridge tracking gaps.

How Google’s consent mode conversion modeling works. (Image source)

Targeting options will be limited

It’s also important to keep in mind that FLoC lives in Chrome. In other words, there’s no way for Google to force other browsers to use FLoC and, in fact, pretty much all of the other browsers have already said that they won’t. This means that ad networks that have relied on third-party cookies will possibly be left to marry together data from different browsing sources to try to create targeting options for advertisers.

7. Why is there so much pushback on FLoC?

If you have heard of FLoC, you have probably also heard that it has received quite a bit of backlash.

The main reason is because FLoC has some flaws that pose risks. For example:

Organizations could combine FLoC data with digital fingerprinting

The biggest flaw is that there’s nothing currently stopping someone from using the data FLoC combines in conjunction with the more evasive forms of tracking that it aims to circumvent.

For example: fingerprinting is currently acknowledged as one of the most invasive digital tracking mechanisms. Now, imagine if an organization were able to develop a digital fingerprint for a user and then combine it with a cohort provided by FLoC. Now they have that much more information helping them to isolate individuals with data, in a way that could create an experience that was even less private than current standards.

Opportunities for bias and discrimination

Some organizations have raised concerns that this data could not only be too invasive but it could lead to opportunities for bias and discrimination. For example, targeting housing or credit ads toward only specific individuals and purposefully excluding others. 

It can bypass Google Ads policies

For those of you out there who are familiar with Google Ads disapprovals, you may be thinking, “Well, they couldn’t do that anyway because that would break policy.” And you’d be right!

The problem is that FLoC lives within Chrome—not Google Ads—meaning it will be fueling targeting options for a host of ad networks, some of which might use the data in unethical ways. As a result, many large players in the tech industry have spoken out about the use of FLoC, including companies such as WordPress who proposed that sites should treat FLoC as a security concern.

7. What should advertisers do to prepare?

Hone in on first-party data

First things first (pun intended), advertisers should focus on building up their first-party data sets. First-party data will be more valuable than ever. Drive email subscriptions, track site engagement, and build audiences. Here are some resources to help you with that:

Set up tagging

If you haven’t already placed the Google Ads tag on your site, now would be a good time. The Google Ads tag is the tag that is used to track first-party data. For instance, many advertisers use this tag for conversion tracking and remarketing.

Even if you set up conversion tracking and audiences through an import, such as Google Analytics, Google still recommends placing the universal pixel on your site as well. To set up your tag:

Go to Tools & Settings > Shared Library > Audience Manager
On the left, click Audience Sources
Choose “Google Ads Tag” to set it up.
Collaborate in the Privacy Sandbox

If you’re interested in contributing to discussions and testing, Google welcomes collaboration in the Privacy Sandbox.

Beyond that, there’s not much that advertisers can do to prepare besides staying abreast of the news and monitoring Google’s announcements and rollout schedules! 

Google FLoC and third-party cookies recap

Third-party cookies are used to track user behavior across the web and are going away by the end of 2023 (unless otherwise informed).
This impacts our ability to effectively target, track, and report on ad performance.
FLoC is Google’s current solution for ad targeting in the absence of third-party cookies, and it stands for Federated Learning of Cohorts
It works by keeping browsing data within a user’s browser and creating anonymized cohorts that advertisers can target.
However, this solution comes with many risks and has received a lot pushback.
To prepare, focus on collecting first-party data, place the Google Ads tag on your site, and (if you’re interested), collaborate in the Privacy Sandbox.

What is Ethereum Max? This cryptocurrency has Kim Kardashian in the sights of the British government, it rose 1,370% in two weeks!

September
7, 2021

6 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

The now billionaire Kim Kardashian is being targeted by the British government for her work as an influencer. Authority Financial Conduct (FCA) in the UK said the businesswoman to promote speculative cryptocurrency ethereum Max (EMAX), a token that raised its value more than 1,370% in just two weeks, but it could be a fraud ‘crypto ‘. Charles Randall , director of the FCA , revealed that the founder of KKW Beauty published an Instagram story last June recommending the mysterious digital currency, which is not linked in any way to the Ethereum network. Since Kim Kardashian has more than 251 million followers on Instagram alone, Randall said it was perhaps “the financial promotion with the largest audience reach in history,” in a speech posted on the FCA website. Image: Kim Kardashian via Instagram . “Are they into crypto? This is not financial advice, but rather to share what my friends just told me about the Ethereum Max token! A few minutes ago Ethereum Max burned 400 trillion tokens – literally 50% of its management portfolio going back to the entire E-Max community, ” read the celebrity’s Instagram Story. In addition to Kim Kardashian , celebrities like boxer Floyd Mayweather and former basketball player Paul Pierce have made announcements about Ethereum Max . In fact, according to a press release, Max ethereum was “cryptocurrency Exclusive (sic) accepted for purchase online ticket” for the recent bout pay – per Mayweather vs. Logan Paul. Did Kim Kardashian commit any infraction while promoting Ethereum Max? In the publication, Randall acknowledges that the most famous Kardashian did comply with the rules of Instagram , indicating that they were paid ads. Furthermore, he said, Kim had no obligation to explain or make transparent what Ethereum Max is . “Of course, I can’t tell if this particular token is a scam. But scammers routinely pay social media influencers to help them push and dispose of new tokens based on pure speculation. Some influencers promote currencies that simply do not exist at all ” , detailed the director of the FCA. “There are many stories of people losing all their savings when they are drawn into the cryptocurrency bubble under the illusion of getting rich quick,” added Randall. “And sometimes this happens thanks to influencers who are willing to betray their fans in exchange for money .” At the time, the CoinDesk portal speculated that Kim Kardashian would have made between $ 300,000 and $ 500,000 (or more) by promoting the EMAX . What is Ethereum Max or EMAX? “Ethereum Max, not to be confused with Ethereum, was a speculative digital token created a month before (from Kim Kardashian’s post) by unknown developers, one of hundreds of such tokens that fill crypto exchanges,” explained Charles. Randall. Little is known about this cryptocurrency , launched just last May 14 with a capitalization of $ 16.11 million and a price of $ 0.00000005875 , according to data from CoinMarketCap . It is primarily traded against Ether , the native currency of the Ethereum network on Uniswap, a decentralized exchange that allows anyone to list a token. By May 30, the EMAX already had a market value of almost 118 million dollars, that is, it was up 632% in just two weeks . The day before, it reached its maximum price of $ 0.000000863, which represents an increase of 1.370% more than its initial price of $ 0.00000005875. However, the streak did not last long and Ethereum Max began to ‘deflate’ . On July 15, it hit its all-time low: $ 0.000000017 per unit, a 98% drop from which it has not been able to recover. On August 1, its market capitalization plummeted to $ 157,423 , which is less than a hundredth of its initial capital. According to the British authority, this digital currency is not covered or regulated by the body , which represents a risk for investors. “At the FCA we have repeatedly warned about the risks of holding speculative tokens. To be clear: these tokens are not regulated by the FCA. They are not covered by the Financial Services Compensation Plan. If you buy them, you must be prepared to lose all your money ” , emphasized the director of the FCA.

PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data

PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data

It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny.You don’t have to love PPC as much as I do. However, when running ads, you DO have to ensure all the money you’re putting towards them is bringing in a return.

And that is why PPC reporting is a must. But the world of PPC advertising is complex, so it can be hard to know the best way to report on your performance.

That’s why I’ve created this complete guide to fool-proof PPC reporting. I’m going to cover:

PPC reporting goals
What to include in a PPC report
Tips and strategies for a great report
PPC reporting pitfalls to avoid
Helpful PPC reporting tools
By the end of this guide, you’ll be ready to build attractive, accurate, and actionable PPC reports that help your business to grow!

First, establish your PPC reporting goals

Before you create a PPC reporting process, you first want to identify what success might look like for your accounts. Measuring PPC data is hard to do when there aren’t goals set in place first!

We wish there was a “one size fits all” answer to what your PPC goals should be, but your PPC  PPC reporting goals vary depending on the situation—whether you’re an agency managing a client’s account or a small business owner starting your account from the ground up. Here are some examples of PPC reporting goals:

Provide an overview/executive report
Prove ROI
Showcase your work
Track your progress
Highlight trends
The best tip we can give to help youidentify what your PPC goals look like to you is to ask yourself one key question: “What does success look like for my account?”

Getting down to the big picture “end goal” will help you to have a driving force, or a “north star,” to back all your PPC reporting efforts.

For some, this might mean just showing improvement on overall ROI. Meanwhile, other folks may need a way to showcase the progressive work they’ve done or highlight high level trends.

Understanding what you want to get out of your PPC reports will help you to frame up what type of report you need that will display that.

This report is simultaneously showcasing the work done while being goal-focused on conversions.

Essential elements to include in a PPC report

I like to think that PPC reports are like fingerprints: no two reports are the same. What you’ll want to include in your reports, and how in-depth you’ll want them to go, will of course depend on your unique goals.

That being said, I looked into PPC reporting strategies and found that Databox’s PPC reporting list was best. Here’s what it includes:

Date range: This is a good time to address that, along with your goals, your PPC reporting frequency will flex to meet your needs as well. Keep your date range consistent and always remember to mention that timeframe somewhere within the reports so viewers can apply further context to what they’re looking at.

Campaign goal: On top of date range, another way to apply context to the numbers being reported on is to remind yourself or your viewers the point behind each campaign being evaluated. For example, a display campaign looking to drive awareness with lots of impressions but no clicks may be a success—whereas a campaign with similar metrics looking to drive traffic or sales may not be considered quite as successful.

Conversions: Conversion tracking is a no-brainerdifferent for everyone, since every ad has some type of meaningful action you want your visitors to take once they click or view it. Think of this as your “bread and butter” PPC reporting metric.

CPA: Cost per acquisitionwill help your PPC reporting prove whether or not you’re getting the “best bang for your buck.” Conversions are great, but if you’re not pulling them in at an efficient cost your overall advertising experience will suffer. Note: Cost per acquisition (CPA) is not the same as customer acquisition cost (CAC). Learn more here.

ROAS: Going hand-in-hand with CPA, ROAS takes PPC reporting to the next level by looking at overall ad spend in relation to your revenue. Favored by the ecommerce community, ROAS is another helpful metric that takes CPA beyond just individual cost per conversion by looking at overall spend versus revenue.

Ad targeting: Try breaking your campaigns out by ad group or ad set to display what audience segments you were trying to attract by keyword or audience targeting. That way you’ll know if that’s a successful segment to reuse in future.

CPC: If your PPC reporting ever shows that your ROAS or CPA is out of whack, the next place you’ll look is your cost per click (how to lower your CPC here!). This is great to include to identify any areas of wasted spend. 

Speaking of wasted spend, our free Google Ads Performance Grader will identify leaks in your spending and tell you how to plug them. Try it now!

Ad CTR: Your ad click-through rate can provide even more context to your PPC reporting. In general, a high click through rate is what you want. If your ad CTR is low, you know your viewers see the ad but aren’t inclined to click on them. This uncovers a plethora of possible problems to fix like improving your ad copy, tweaking your segment, or switching up your strategy.

General traffic metrics: Including mentions of overall traffic, bounce rates, time on page, or any other general analytics metrics you think could be helpful. This will help you or your viewers decide whether your paid performance truly is good or bad in comparison to your overall marketing efforts.

KPI breakdown: This one is up to you. But if you’re showing these PPC reports to people who aren’t in the weeds of your accounts each day, odds are they might not be familiar with all the industry-specific terms. Quick bursts of text that define any jargon or provide a story behind the data will make your report reader-friendly.

Attribution models: This is a bit more advanced and, therefore, may not be applicable in every situation. But if you want a better idea of your typical customer journey, reporting on your attribution modeling will help viewers understand how each conversion or action is actually counted and where it comes from.

Month-over-month data: Or week over week, quarter-over-quarter, however you choose to keep yourself on track is fine—as long as you keep yourself on track! The point of including this type of historical data is to have something to compare to, and see where you’re improving or starting to slide before you snowball into a performance ditch.

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PPC reporting tips for a great report

Aside from including the right kind of meat and potatoes to make your PPC reporting a healthy marketing meal, you may also want to consider these four tips when setting up your report:

1. Customize your columns

Custom columns within your ad accounts per platform will save you time later when reporting. When you’re in the accounts working on action items daily or weekly, you’ll be able to see your personalized column set with data specific to your reports.

That way, you can make educated decisions regarding changes to your account with your PPC reporting always in mind. It’s easy to set up by simply selecting the column icon and following the custom column choices from there. Whether you’re at the campaign level, ad set level, or any view in between, custom columns can be a PPC reporting time-saver.

2. Tell a story with your data

When you’re crunching data, sometimes that “north star” main point gets lost along the way. Don’t let that happen by always trying to keep your “big picture” goals in mind. Otherwise, if someone’s staring at numbers with no context, they’re just that: numbers. However, those numbers mean something when you apply how they relate to your business growth or the current state of your marketing strategies within the real world.

Try including a quick sentence below charts or a notes section within your PPC reporting to explain what’s going on with the data. Perhaps include your reasoning behind why a metric went up or down, or mention external factors like a change in operating hours during that time frame. The more context you can provide in your data-driven strategy, the better.

Even if the report is just for yourself, you may not always remember exactly what was happening or what changes were made when looking back on those reports down the line.

3. Make sure there are clear takeaways

Treat your PPC reporting like you would any other part of marketing: you want to answer that question of “so what?”

On top of telling a story with your data, your PPC reporting should be action-oriented. The point of reporting is to guide yourself, your client, or your team on what to do next. Reports act as a sounding board for data-backed decisions on how you can improve your account.

Even with the best accounts, I always say there’s room for improvement in PPC. So take advantage of your PPC reporting to help you identify where you can improve. For example, similar to the notes section we mentioned above for context, you may also want to include a quick “recommendations” section where you input what you think should be the next few action items based on the data.

4. Get into a PPC reporting cadence

It’s been said many times before, but both in marketing and PPC, consistency is key!

Be sure to set up a regular report schedule and stick to it. For example:

Weekly reports help you make tweaks to your tactics and campaigns during your day-to-day work in the account.
Monthly reports help you to track goal progression.
Quarterly reports help to inform you on high-level strategy efforts.
Whether you choose one that works best for your bandwidth or a mix of all three, keeping to a regular PPC reporting cadence will help you stay on track without letting anything slip through the cracks.

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5. Check against industry benchmarks

PPC reporting allows you to see how your campaigns compare to one another and what progress you’re making over time, but it’s also important to see how your performance metrics compare to other advertisers in your industry. Here are some of our many benchmark reports:

This way too, if something appears to be very low or very high, you may be able to  reassure your boss, your client, or yourself that it is on par with industry averages.

PPC reporting pitfalls to avoid

Knowing what not to do is just as important as knowing what to do when it comes to PPC reporting. Check out these PPC reporting pitfalls you’ll want to avoid:

1.  Focusing on the wrong metrics

Your first instinct might be to immediately start evaluating your CPA or conversions. Without understanding how you got there, though, you’ll be quick to make decisions that may help that one core metric but not your overall goals. 

Here’s how to avoid this PPC reporting pitfall:

Check all key metrics

Be sure to check out all of the key metrics that impact your performance, not just the ones that relate to your return. For example, whilea good click-through rate may not seem to matter when it comes down to how many conversions you brought in, it’s a huge factor in how high you rank on the SERP which can impact your conversions inadvertently.

Choose one set

If you’re unsure what PPC metrics you should prioritize, start with identifying at least five main metrics that mean most to your business’s overall account health, and stick to those when conducting your PPC reporting.

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Continuously report

Just like how keeping to a consistent PPC reporting schedule is vital, continuously reporting on the same metrics is just as important.

Not only will this help you get a better idea of everything going on in your performance, but it will also make it easier to look back on historical reports. If you’re focusing on one set of PPC reporting metrics one month, and a different set the next, your data will get lost in the plot when you’re trying to tell that reporting story over time.

2. Using the wrong PPC reporting visuals

Have you ever seen a performance chart that at first glance had jaw-dropping data, but as you looked closer at the numbers, you saw that there were just huge gaps in between the lines that made certain differences look larger or smaller than they really are?

Don’t do this! While we want all visuals to paint us in the best light, it’s more important that they’re as accurate as possible. Try playing around with two different types of graphs with the same data set to see which one fits better. If you’re unsure what types of visuals to use, check out some PPC reporting examples online or see how other areas of your business are visually representing data to compare.

Check out this example from Frederick Vallaeys.

In the below image, we see the data being displayed in a pie chart showing huge differences between devices:

However, with the raw numbers taken out of percentage format and put into a table, you can see there isn’t really a huge gap:

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3. Spending more time on PPC reporting than optimizing

I’ll admit, PPC reporting is important, but not so important it should be taking up your whole work week. Next to keyword research, PPC reporting takes up the most time out of an advertiser’s day. But it shouldn’t have to!Establishing a process early on that you can stick to will keep you from wasting time on guessing how you should do your reports each time. Plus, if your reporting method is the exact same each time you’ll be able to streamline your PPC reporting, or even automate it. You can also leverage online PPC reporting tools to help you avoid this pitfall—which we’ll get into next!

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PPC reporting tools to make your life easier

If you feel like manually commandeering your PPC reporting is out of the question, there’s plenty of great solutions out there to help you out. Here are some common PPC reporting and analysis tools you could try:

1. Platform-specific reports 

Google ads, Facebook ads, Microsoft ads, Twitter, LinkedIn and everything in between offers some type of reporting within their own platform. If you don’t have the resources to ramp up a new third party tool, using what’s already readily available to you within the platform can be just as helpful.

You can even take screenshots of dashboards, or schedule your Google Ads reports and have them ready to go. If you’re unsure where to start when it comes to PPC reporting, exploring reporting capabilities right from within your accounts is a great place to kick your PPC reporting off.

2. Google Data Studio

Google Ads Data Studio was released a few years back, and has now become a heavily leveraged tool among the PPC and general marketing community.

Data studio aggregates your PPC data along with your other data sources, like Google Analytics, to give you detailed information on both your paid and organic performance. Set up is easy, and it’s free to use. Plus, you can share and download the reports.

Data Studio is great for someone ready to take their PPC reporting a step beyond what’s readily available in the ad platforms themselves, without having to sacrifice a ton of time or resources.

3. Google Analytics

This one is a given. If you’re advertising on Google Ads, odds are you’ve already linked Google Ads to Google Analytics. But Analytics can also report on so much more, like organic and social performance across your site.

Additionally, you can use Google Analytics to understand your audience and top paths of the customer journey. Unlike some of the other tools, where you’re at the mercy of the pre-set metrics and visuals, Google Analytics is also extremely customizable.

If you’re looking for more advanced, custom reports, Analytics is a fitting solution.

Learn how to view and analyze cost data from all platforms in GA here.

4. Third-party PPC reporting tools

On top of the free-to-use Google and platform-specific tools mentioned above, there’s of course a plethora of third-party tools you can pay to use.

When looking for a third-party tool, price of course comes first. Outside of cost, however, think through it similar to your reporting goals.

Based on what we covered today, here is a list of questions to ask when choosing a third-party PPC reporting tool:

What are my goals and how can this tool report on those points?
What metrics are most important to me, and can this tool report on all of those as in-depth as I’d like?
Do I need to share these reports with anyone? If so, does the tool allow for those types of capabilities?
How customizable do I want my reports to be?
There are plenty of third-party tools out there like, SEMRush, Agency Analytics, Reporting Ninja, and more. 

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Master PPC reporting for peak account performance [recap]

PPC reporting is vital to consistent growth with any account. Use this complete guide to PPC reporting as your reference as you go off into your accounts to start reporting!

Remember, there’s no set formula for the perfect PPC report. So do what works for you. Just be sure to stick with the tips and best practices provided above.

We covered just about everything there is to know about PPC reporting, so to recap:

1. Clarify your PPC reporting goals and identify attributes and metrics to include accordingly.

Provide an overview/executive report
Prove ROI
Showcase your work
Track your progress
Highlight trends
2. Keep these four PPC reporting tips in mind:

Use custom columns
Tell a story with the data
Provide key takeaways
Stick to a regular reporting cadence
3. Avoid these three PPC reporting pitfalls:

Looking at the wrong metrics
Using deceiving visuals
Wasting too much time on reports
4. If you’re stuck, here are a few PPC reporting tool options:

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3 Hot Penny Stocks To Watch For September 2021

September
6, 2021

6 min read

This story originally appeared on PennyStocks

Penny Stocks to To Add To Your September Watch ListIn 2021, there are plenty of trending penny stocks to watch. But, knowing which penny stocks could have value can take time to discover. When it comes to finding trending penny stocks, there are a few ways to go about it. The first is to use social media sites such as Reddit or Twitter. These sites will allow you to discover stocks you may not have heard of, or ones that are not fully trending yet. But, keep in mind that these stocks tend to move extremely quickly, and that speed can lead to big losses if you’re not careful. In addition, investors should always use research as the backbone of their strategies. This is a step that many traders fail to utilize as hype alone can sometimes seem like enough to invest. [Read More] Best Penny Stocks To Buy Under $1 Right Now? 5 To Watch In SeptemberHowever, knowing everything about a stock from its financial to what it has planned down the line, will be a major asset to your strategy. Considering all of this, there are hundreds of penny stocks that are trending right now. With that in mind, here are three that you may want to take a look at. 3 Penny Stocks That Are Trending Right Now Camber Energy Inc. (NYSE: CEI) Meta Materials Inc. (NASDAQ: MMAT) Sesen Bio Inc. (NASDAQ: SESN) Camber Energy Inc. (NYSE: CEI)Camber Energy Inc. is an energy penny stock that has shot up by over 50% in the past five days. This brings its monthly uptick to over 70% which is no small feat. A lot of this momentum stems from the positivity surrounding the energy industry right now. For some context on Camber, it is a company that acquires and develops various properties for fossil fuel-related production. Camber primarily produces crude oil, natural gas, and natural gas liquids. The company’s total estimated proved reserves were 133,442 million barrels of oil equivalent as of March 31st, 2020.On August 24th, the company secured an exclusive IP license for a patented carbon-capture system. Its majority-owned subsidiary Viking Energy Group Inc. entered an exclusive IP property license agreement with ESG Clean Energy LLC for its ESG Clean Energy System. This system allows for clean energy to be generated from internal combustion engines and can capture 100% of the CO2 emitted from the engines without losing efficiency.“In my view, this transaction positions us as an industry leader in terms of being able to assist with the power generation needs of commercial and industrial organizations while at the same time helping them reduce their carbon footprint to satisfy regulatory requirements or to simply follow best ESG-practices.” The CEO and President of CEI, James DorisSince this announcement was made, the company’s stock price has gone up significantly. Keeping this in mind, will CEI be on your penny stock watchlist?Meta Materials Inc. (NASDAQ: MMAT)Meta Materials Inc. is an industrial company that creates smart materials and photonics. Specifically, Meta Materials produces a wide range of various materials and nanocomposites, as well as laser glare protection eyewear. These products are sold to companies in industries that include aerospace, automotive, medical, energy, and more.On August 12th, the company reported its second-quarter and H1 results for 2021. In the report, the company stated that its revenue grew 197% year over year. This is a major increase, and could be one of the reasons behind MMAT stocks’ big bullish price action right now. In addition to this, its total revenue for the first of 2021, increased by 88% year over year. Despite these mostly positive results, its net loss did increase slightly. However, this is more or less overshadowed by its sizable revenue increase.  [Read More] Top Penny Stocks to Buy Today? 3 For Your WatchlistIn other recent news, the company announced the formation of a Scientific Advisory Board. The goal of this board is to support its innovation and investment strategy. It will help Meta Materials protect and grow the scientific innovation it is building upon, and create new technologies as well. Based on all of these developments and MMAT stocks sizable moves in the past few weeks, will it be on your list of penny stocks to watch?Sesen Bio Inc. (NASDAQ: SESN)Sesen Bio Inc. is a biotech penny stock that has seen recent bullish price action despite some less than stellar trading in the past few months. This company designs, engineers, develops, and commercializes various medical products. Its primary focus is on targeted fusion protein therapeutics to treat cancer patients. Right now, Sesen is developing Vicinium which is in Phase 3 clinical trials to treat bladder cancer. In mid-August, Sesen received a Complete Response Letter from the FDA for its Vicnium product. The FDA stated that it could not approve the Biologics License Application.This news was obviously not a positive for the company. And after it was announced President and CEO of Sesen, Dr. Thomas Cannell said, “We remain dedicated to our mission to save and improve the lives of patients by bringing new treatment options to patients, and we intend to work closely with the FDA to understand next steps.” The letter from the FDA is the primary reason that shares of SESN dropped so significantly during that time. But, it is not the end of the road for Sesen Bio or Vicinium. The company could work to switch up the use case for Vicinium or resubmit a new Biologics License Application to the FDA in the near future.With any biotech stock, we tend to see all news have a large effect on price. This is the case with Sesen, which fell by more than 80% in value following this announcement. And while that is disheartening without a doubt, hopefully, the company can make up for it in other aspects of its business. With that in mind, will SESN stock make your list of penny stocks this month?Are Penny Stocks Worth it or Not?This is a question that many prospective investors will ask themselves, and the short answer is that it all depends on the individual. Because there are hundreds of penny stocks out there, there could be a handful that fit your unique trading style. [Read More] These Reddit Penny Stocks Exploded Today, Are They On Your List?But, understanding how the stock moves, and why it moves will help to tell you if it is worth it for you or not. With that in mind, which penny stocks are you watching in 2021?

Tenet Healthcare (THC) Expands Its Relationship With Cigna

Tenet Healthcare (THC) stretches multi-year contract with Cigna to provide its in-network access to the latter’s customers.

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September
6, 2021

3 min read

This story originally appeared on Zacks

Tenet Healthcare Corporation THC recently extended its relationship with Cigna Corporation CI through a new multi-year contract.With this new deal, Cigna’s customers will be able to leverage in-network access to Tenet’s hospitals, outpatient centers and physician clinics through 2025. The contract is effective Jan 1, 2022.This will also include the ambulatory hubs run by United Surgical Partners International that are integrated into Tenet’s financial statements.In 2019, both companies signed a multi-year agreement where Cigna members covered under its commercial health plans were allowed uninterrupted in-network access to Tenet providers.The contract renewal took place four months before the expiration of the current one. Patients are expected to benefit from better health outcomes at affordable costs. Given the prevalent COVID-19 pandemic, people are seeking a seamless and enriched healthcare plus access to quality physicians from hospitals. This is the right time to forge and reinforce such relationships.The well-diversified healthcare services company made numerous purchases, partnerships and strategic alliances, aimed primarily at boosting the scale of its business, growing operating capacity and expanding its geographical presence. It constantly partnered with industry biggies like Blue Cross Blue Shield of Texas, Cigna, Aetna, UnitedHealth, Humana, et al. The healthcare provider also teamed up with several healthcare systems for bolstering its partner networks.The company closed its buyout of a portfolio of 45 ambulatory surgical centers from SurgCenter Development for a value of $1.1 billion in December 2020.All these initiatives poise this presently Zacks Rank #3 (Hold) company well for long-term growth.There has been a host of activities taking place in the space. For instance, Cigna inked a multi-year deal with Connecticut-based Hartford HealthCare, which will provide its customers with continued access to the broad-based network of hospitals, facilities and providers of the latter.Price PerformanceShares of the company have soared 152.9% in a year’s time, outperforming its industry’s growth of 77.7%.Image Source: Zacks Investment ResearchStocks to ConsiderSome better-ranked stocks in the medical space are Acadia Healthcare Company, Inc. ACHC and HCA Healthcare, Inc. HCA, each carrying a Zacks Rank #2 (Buy), currently. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.Acadia Healthcare and HCA Healthcare have a trailing four-quarter earnings surprise of 26.14% and 11.65%, respectively, on average. 
5 Stocks Set to Double
Each was handpicked by a Zacks expert as the #1 favorite stock to gain +100% or more in 2021. Previous recommendations have soared +143.0%, +175.9%, +498.3% and +673.0%.
Most of the stocks in this report are flying under Wall Street radar, which provides a great opportunity to get in on the ground floor.Today, See These 5 Potential Home Runs > >Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Cigna Corporation (CI): Free Stock Analysis Report Tenet Healthcare Corporation (THC): Free Stock Analysis Report HCA Healthcare, Inc. (HCA): Free Stock Analysis Report Acadia Healthcare Company, Inc. (ACHC): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research

Champions Oncology, Inc. (CSBR) Reports Next Week: What You Should Expect

September
6, 2021

5 min read

This story originally appeared on Zacks

Champions Oncology, Inc. (CSBR) is expected to deliver flat earnings compared to the year-ago quarter on higher revenues when it reports results for the quarter ended July 2021. This widely-known consensus outlook gives a good sense of the company’s earnings picture, but how the actual results compare to these estimates is a powerful factor that could impact its near-term stock price.The stock might move higher if these key numbers top expectations in the upcoming earnings report, which is expected to be released on September 13. On the other hand, if they miss, the stock may move lower.While management’s discussion of business conditions on the earnings call will mostly determine the sustainability of the immediate price change and future earnings expectations, it’s worth having a handicapping insight into the odds of a positive EPS surprise.Zacks Consensus EstimateThis company is expected to post quarterly earnings of $0.01 per share in its upcoming report, which represents no change from the year-ago quarter.Revenues are expected to be $11 million, up 15.2% from the year-ago quarter.Estimate Revisions TrendThe consensus EPS estimate for the quarter has remained unchanged over the last 30 days. This is essentially a reflection of how the covering analysts have collectively reassessed their initial estimates over this period.Investors should keep in mind that an aggregate change may not always reflect the direction of estimate revisions by each of the covering analysts.Price, Consensus and EPS SurpriseEarnings WhisperEstimate revisions ahead of a company’s earnings release offer clues to the business conditions for the period whose results are coming out. This insight is at the core of our proprietary surprise prediction model — the Zacks Earnings ESP (Expected Surprise Prediction).The Zacks Earnings ESP compares the Most Accurate Estimate to the Zacks Consensus Estimate for the quarter; the Most Accurate Estimate is a more recent version of the Zacks Consensus EPS estimate. The idea here is that analysts revising their estimates right before an earnings release have the latest information, which could potentially be more accurate than what they and others contributing to the consensus had predicted earlier.Thus, a positive or negative Earnings ESP reading theoretically indicates the likely deviation of the actual earnings from the consensus estimate. However, the model’s predictive power is significant for positive ESP readings only.A positive Earnings ESP is a strong predictor of an earnings beat, particularly when combined with a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold). Our research shows that stocks with this combination produce a positive surprise nearly 70% of the time, and a solid Zacks Rank actually increases the predictive power of Earnings ESP.Please note that a negative Earnings ESP reading is not indicative of an earnings miss. Our research shows that it is difficult to predict an earnings beat with any degree of confidence for stocks with negative Earnings ESP readings and/or Zacks Rank of 4 (Sell) or 5 (Strong Sell).How Have the Numbers Shaped Up for Champions Oncology, Inc.For Champions Oncology, Inc.The Most Accurate Estimate is the same as the Zacks Consensus Estimate, suggesting that there are no recent analyst views which differ from what have been considered to derive the consensus estimate. This has resulted in an Earnings ESP of 0%.On the other hand, the stock currently carries a Zacks Rank of #5.So, this combination makes it difficult to conclusively predict that Champions Oncology, Inc. Will beat the consensus EPS estimate.Does Earnings Surprise History Hold Any Clue?Analysts often consider to what extent a company has been able to match consensus estimates in the past while calculating their estimates for its future earnings. So, it’s worth taking a look at the surprise history for gauging its influence on the upcoming number.For the last reported quarter, it was expected that Champions Oncology, Inc. Would post earnings of $0.01 per share when it actually produced a loss of $0.04, delivering a surprise of -500%.Over the last four quarters, the company has beaten consensus EPS estimates just once.Bottom LineAn earnings beat or miss may not be the sole basis for a stock moving higher or lower. Many stocks end up losing ground despite an earnings beat due to other factors that disappoint investors. Similarly, unforeseen catalysts help a number of stocks gain despite an earnings miss.That said, betting on stocks that are expected to beat earnings expectations does increase the odds of success. This is why it’s worth checking a company’s Earnings ESP and Zacks Rank ahead of its quarterly release. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they’ve reported.Champions Oncology, Inc. Doesn’t appear a compelling earnings-beat candidate. However, investors should pay attention to other factors too for betting on this stock or staying away from it ahead of its earnings release.
5 Stocks Set to Double
Each was handpicked by a Zacks expert as the #1 favorite stock to gain +100% or more in 2021. Previous recommendations have soared +143.0%, +175.9%, +498.3% and +673.0%.
Most of the stocks in this report are flying under Wall Street radar, which provides a great opportunity to get in on the ground floor.Today, See These 5 Potential Home Runs > >Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Champions Oncology, Inc. (CSBR): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research

Lennar (LEN) to Report Q3 Results: Wall Street Expects Earnings Growth

September
6, 2021

5 min read

This story originally appeared on Zacks

Lennar (LEN) is expected to deliver a year-over-year increase in earnings on higher revenues when it reports results for the quarter ended August 2021. This widely-known consensus outlook gives a good sense of the company’s earnings picture, but how the actual results compare to these estimates is a powerful factor that could impact its near-term stock price.The earnings report might help the stock move higher if these key numbers are better than expectations. On the other hand, if they miss, the stock may move lower.While management’s discussion of business conditions on the earnings call will mostly determine the sustainability of the immediate price change and future earnings expectations, it’s worth having a handicapping insight into the odds of a positive EPS surprise.Zacks Consensus EstimateThis homebuilder is expected to post quarterly earnings of $3.24 per share in its upcoming report, which represents a year-over-year change of +52.8%.Revenues are expected to be $7.27 billion, up 23.8% from the year-ago quarter.Estimate Revisions TrendThe consensus EPS estimate for the quarter has remained unchanged over the last 30 days. This is essentially a reflection of how the covering analysts have collectively reassessed their initial estimates over this period.Investors should keep in mind that the direction of estimate revisions by each of the covering analysts may not always get reflected in the aggregate change.Price, Consensus and EPS SurpriseEarnings WhisperEstimate revisions ahead of a company’s earnings release offer clues to the business conditions for the period whose results are coming out. This insight is at the core of our proprietary surprise prediction model — the Zacks Earnings ESP (Expected Surprise Prediction).The Zacks Earnings ESP compares the Most Accurate Estimate to the Zacks Consensus Estimate for the quarter; the Most Accurate Estimate is a more recent version of the Zacks Consensus EPS estimate. The idea here is that analysts revising their estimates right before an earnings release have the latest information, which could potentially be more accurate than what they and others contributing to the consensus had predicted earlier.Thus, a positive or negative Earnings ESP reading theoretically indicates the likely deviation of the actual earnings from the consensus estimate. However, the model’s predictive power is significant for positive ESP readings only.A positive Earnings ESP is a strong predictor of an earnings beat, particularly when combined with a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold). Our research shows that stocks with this combination produce a positive surprise nearly 70% of the time, and a solid Zacks Rank actually increases the predictive power of Earnings ESP.Please note that a negative Earnings ESP reading is not indicative of an earnings miss. Our research shows that it is difficult to predict an earnings beat with any degree of confidence for stocks with negative Earnings ESP readings and/or Zacks Rank of 4 (Sell) or 5 (Strong Sell).How Have the Numbers Shaped Up for Lennar?For Lennar, the Most Accurate Estimate is the same as the Zacks Consensus Estimate, suggesting that there are no recent analyst views which differ from what have been considered to derive the consensus estimate. This has resulted in an Earnings ESP of 0%.On the other hand, the stock currently carries a Zacks Rank of #3.So, this combination makes it difficult to conclusively predict that Lennar will beat the consensus EPS estimate.Does Earnings Surprise History Hold Any Clue?While calculating estimates for a company’s future earnings, analysts often consider to what extent it has been able to match past consensus estimates. So, it’s worth taking a look at the surprise history for gauging its influence on the upcoming number.For the last reported quarter, it was expected that Lennar would post earnings of $2.34 per share when it actually produced earnings of $2.95, delivering a surprise of +26.07%.Over the last four quarters, the company has beaten consensus EPS estimates four times.Bottom LineAn earnings beat or miss may not be the sole basis for a stock moving higher or lower. Many stocks end up losing ground despite an earnings beat due to other factors that disappoint investors. Similarly, unforeseen catalysts help a number of stocks gain despite an earnings miss.That said, betting on stocks that are expected to beat earnings expectations does increase the odds of success. This is why it’s worth checking a company’s Earnings ESP and Zacks Rank ahead of its quarterly release. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they’ve reported.Lennar doesn’t appear a compelling earnings-beat candidate. However, investors should pay attention to other factors too for betting on this stock or staying away from it ahead of its earnings release.
5 Stocks Set to Double
Each was handpicked by a Zacks expert as the #1 favorite stock to gain +100% or more in 2021. Previous recommendations have soared +143.0%, +175.9%, +498.3% and +673.0%.
Most of the stocks in this report are flying under Wall Street radar, which provides a great opportunity to get in on the ground floor.Today, See These 5 Potential Home Runs > >Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Lennar Corporation (LEN): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research

Virco Manufacturing Corporation (VIRC) Earnings Expected to Grow: What to Know Ahead of Q2 Release

September
6, 2021

5 min read

This story originally appeared on Zacks

Virco Manufacturing Corporation (VIRC) is expected to deliver a year-over-year increase in earnings on higher revenues when it reports results for the quarter ended July 2021. This widely-known consensus outlook gives a good sense of the company’s earnings picture, but how the actual results compare to these estimates is a powerful factor that could impact its near-term stock price.The earnings report might help the stock move higher if these key numbers are better than expectations. On the other hand, if they miss, the stock may move lower.While the sustainability of the immediate price change and future earnings expectations will mostly depend on management’s discussion of business conditions on the earnings call, it’s worth handicapping the probability of a positive EPS surprise.Zacks Consensus EstimateThis company is expected to post quarterly earnings of $0.30 per share in its upcoming report, which represents a year-over-year change of +30.4%.Revenues are expected to be $72.3 million, up 21.9% from the year-ago quarter.Estimate Revisions TrendThe consensus EPS estimate for the quarter has remained unchanged over the last 30 days. This is essentially a reflection of how the covering analysts have collectively reassessed their initial estimates over this period.Investors should keep in mind that an aggregate change may not always reflect the direction of estimate revisions by each of the covering analysts.Price, Consensus and EPS SurpriseEarnings WhisperEstimate revisions ahead of a company’s earnings release offer clues to the business conditions for the period whose results are coming out. This insight is at the core of our proprietary surprise prediction model — the Zacks Earnings ESP (Expected Surprise Prediction).The Zacks Earnings ESP compares the Most Accurate Estimate to the Zacks Consensus Estimate for the quarter; the Most Accurate Estimate is a more recent version of the Zacks Consensus EPS estimate. The idea here is that analysts revising their estimates right before an earnings release have the latest information, which could potentially be more accurate than what they and others contributing to the consensus had predicted earlier.Thus, a positive or negative Earnings ESP reading theoretically indicates the likely deviation of the actual earnings from the consensus estimate. However, the model’s predictive power is significant for positive ESP readings only.A positive Earnings ESP is a strong predictor of an earnings beat, particularly when combined with a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold). Our research shows that stocks with this combination produce a positive surprise nearly 70% of the time, and a solid Zacks Rank actually increases the predictive power of Earnings ESP.Please note that a negative Earnings ESP reading is not indicative of an earnings miss. Our research shows that it is difficult to predict an earnings beat with any degree of confidence for stocks with negative Earnings ESP readings and/or Zacks Rank of 4 (Sell) or 5 (Strong Sell).How Have the Numbers Shaped Up for Virco Manufacturing Corporation?For Virco Manufacturing Corporation, the Most Accurate Estimate is the same as the Zacks Consensus Estimate, suggesting that there are no recent analyst views which differ from what have been considered to derive the consensus estimate. This has resulted in an Earnings ESP of 0%.On the other hand, the stock currently carries a Zacks Rank of #3.So, this combination makes it difficult to conclusively predict that Virco Manufacturing Corporation will beat the consensus EPS estimate.Does Earnings Surprise History Hold Any Clue?Analysts often consider to what extent a company has been able to match consensus estimates in the past while calculating their estimates for its future earnings. So, it’s worth taking a look at the surprise history for gauging its influence on the upcoming number.For the last reported quarter, it was expected that Virco Manufacturing Corporation would post a loss of $0.32 per share when it actually produced a loss of $0.25, delivering a surprise of +21.88%.Over the last four quarters, the company has beaten consensus EPS estimates just once.Bottom LineAn earnings beat or miss may not be the sole basis for a stock moving higher or lower. Many stocks end up losing ground despite an earnings beat due to other factors that disappoint investors. Similarly, unforeseen catalysts help a number of stocks gain despite an earnings miss.That said, betting on stocks that are expected to beat earnings expectations does increase the odds of success. This is why it’s worth checking a company’s Earnings ESP and Zacks Rank ahead of its quarterly release. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they’ve reported.Virco Manufacturing Corporation doesn’t appear a compelling earnings-beat candidate. However, investors should pay attention to other factors too for betting on this stock or staying away from it ahead of its earnings release.
5 Stocks Set to Double
Each was handpicked by a Zacks expert as the #1 favorite stock to gain +100% or more in 2021. Previous recommendations have soared +143.0%, +175.9%, +498.3% and +673.0%.
Most of the stocks in this report are flying under Wall Street radar, which provides a great opportunity to get in on the ground floor.Today, See These 5 Potential Home Runs > >Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Virco Manufacturing Corporation (VIRC): Free Stock Analysis Report To read this article on Zacks.com click here.