Use These Call to Action Examples to Drive Customer Action

If you buy something through our links, we may earn money from our affiliate partners. Learn more.Converting visitors into leads is exactly what businesses want. But it’s no walk in the park. One proven way to drive sign-ups is by creating calls to action or CTA. There are many effective calls to action examples that can boost conversion rates.Examples of Call to ActionThere are various call to action examples to choose from at different stages of the marketing funnel. For example, in the early stages a simple call to action that encourages prospects to try your solutions can be highly effective to connect with them. Here, something as simple as Free trial for 30 days can be useful.Let’s now take a look at some more call to action examples.1. SubscribeThis call to action is effective in the early stages of the customer journey when businesses want to nurture new leads. The prospect is not encouraged to make any purchases yet. Instead, this CTA provides an opportunity for the business to share useful updates.2. Join UsIf you have an online community that you’d like to promote, the Join Us call-to-action can be useful. This call-to-action is also effective when you’re trying to promote an event such as a webinar.3. Start Free TrialOften, a free trial is the biggest incentive for prospects to try a product or service. This call-to-action works well especially when your product is pricey and your prospects need to try it out before investing.4. Read MoreOne way to draw attention to longer gated content is by sharing a snippet that can tempt prospects to learn more. This is where the Read more CTA button can come in handy. Here, the effectiveness of the CTA depends on the call to action copy. Unless you have a powerful text, you will not be able to entice your audience to read more.5. Buy NowBuy Now is one of the most common call-to-actions in ecommerce. From a customer journey perspective, it’s best introduced towards the end of the process6. DownloadThe download CTA is effective for lead generation. Whether it’s an ebook, a whitepaper or a case study, the download CTA button can help businesses convert prospects into leads. The downloadable content needs to add value to inspire your prospects to take action.7. Schedule a CallThis is a typical sales CTA that encourages prospects to get in touch with experts to know more. This can be useful for businesses that offer specialized services. For example, businesses that provide IT support or travel booking can add this option to provide a more personalized experience to the users.8. Register NowPlanning a webinar or podcast? The Register Now CTA button is both useful and important. With this CTA, businesses can encourage users to sign up for special events. This CTA works well across formats (email, landing page, and ad).9. Follow UsFor many small businesses, growing a social media following is beneficial in many ways. It can help them with word of mouth marketing and create an effective channel for promotion. This CTA is meant to help businesses grow their follower base on social media. To be able to achieve success with this, it’s important to incentivize the users. Some of these may include latest updates, discounts and exclusive offers on social media channels.10. Watch nowThis CTA works for videos. Here, the emphasis is on letting the prospects know they can find useful information by watching a clip or video.Real Life CTA ExamplesMany small and well-known brands use CTA buttons effectively to drive customer action. Here are some call to action examples to inspire you.11. ShakaHarry (Shop Now)The CTA in this Facebook ad is simple and effective. It encourages the audience to start shopping after giving them enough reasons to click the button. The benefits are clearly mentioned and the copy is interesting enough to entice the prospect to explore more. Also, note the attention to visuals that convey the key messages.12. Spotify (Start free trial)On Spotify.com, the same CTA (Start free trial) is placed strategically in two places. This is interesting because the Spotify CTA is asking prospects to try the free version before making a purchase. Many Shopify customers are small businesses that will appreciate a trial version before paying. Realizing this, Shopify encourages them to opt for a free trial before buying a plan.13. HubSpot Blog (Download Now)HubSpot Blog’s uniqueness is its content. It has several articles, ebooks, guides and courses. with its CTA HubSpot has focused on generating leads. The gated content is relevant for prospects reading the article. This way, the site keeps the visitors engaged. Once they are on it, visitors will be redirected to related content that they might find useful. This is a great way of showcasing content and keeping the audience on the site.14. Steve Olsher (Strictly limited)In this email, podcast expert Steve Olsher creates a sense of urgency for his target audience. The action phrases “strictly limited” and “end immediately” stand out because they tell the audience they will miss out if they don’t act now. This is call to action example shows how businesses can entice audience to act quickly15. Netflix (Get started)Netflix gets straight to the point with its CTA. The Netflix CTA clearly mentions two values that its audience will find important: the option to watch shows anywhere and the freedom to cancel any time. The focus here is on simplicity. For busy customers, this simple CTA saves them time and gives them more reasons to take the desired action.16. SelfGrowth (Register for webinar)When it comes to webinars, it is important to keep straightforward CTAs. In this example, SelfGrowth has highlighted the free webinar part quite effectively. The placement of the CTA is also interesting because it requires little scrolling to be able to reach the landing page.17. Vimeo (See plan, Join for free)Vimeo has two CTAs on its website: See plans and Join for free. What’s really interesting about both CTAs is how they highlight the free bit in an effective way. When the user clicks on the See plans option, they are shown all the free trials that are available to them. The objective is quite simple: show all the free plans to the target audience in all landing pages to attract their attention and prompt the desired action.18. Aquaspresso (Send me specials now)Coffee-company Aquaspresso uses creative CTA copy in its pop-up. It’s also clever in the way it brings the whole experience of ordering real coffee by highlighting today’s specials. The idea here is to make the audience feel like they will miss out on the specials if they don’t act now. They have also not gone with the usual “Try our products” call-to0-action. This makes it difficult for the audience to ignore the popup.What is a Call to Action?A call to action, in simple terms, is a straightforward text inviting the audience to take a certain action. It can take different forms depending on where the audience is in the buyer’s journey or the type of content you want to drive. Some of the most common calls to action include Read more, Subscribe, Sign up for free and Buy now.There are two types of CTAs: primary and secondary. The primary CTAs encourage the prospect to take the desired action while the secondary CTAs offer an alternative action. And the goal is to find ways for how to get more conversions.Why You Should Use a Call to ActionWithout a compelling call to action it is difficult to turn prospects into buying customers. It’s also difficult to keep them engaged throughout the buying journey. That’s why including a primary call to action is crucial for marketers.Increase conversions: Research shows CTA buttons are read by 90% of ecommerce prospects. For website visitors, a simple CTA is way more intuitive and effective. When they have a clear action to take, they will be more interested in staying engaged.Lower bounce rates: CTAs on landing pages can keep the audience engaged and play a key role in reducing bounce rates. With creativity and clear customer journey mapping, businesses can direct users to the right content to not only reduce bounce rates but also ensure they keep coming back for more.Measurable metric: A key reason that makes CTAs useful in digital marketing is the ability to measure their impact. Marketers can easily measure and optimize their marketing campaigns based on the results.Expand social media following: With good call to actions you can direct prospects to follow you on social media. This is useful to build a following and encourage positive word of mouth.Enhance user experience: From a user perspective, a good CTA is useful because it prompts them to take the desired action. Without it, they may leave the site and end up somewhere else.Image: Depositphotos

The Top 3 Large-Cap Stocks to Buy Under $100

Owning Quality Large-Cap Stocks Doesn’t Have to Break The Bank
There are certainly a lot of advantages associated with investing in large-cap stocks. These are companies with a market capitalization of over $10 billion and play a huge role in determining the overall direction and trend of the indexes. Large-cap stocks can be strong core holdings for any portfolio since these companies are typically established businesses with reliable earnings. Just think about how successful a business has to be in order to reach such a large market capitalization. Sometimes, investors have the misconception that large-cap stocks are expensive. While that’s certainly the case for shares of some companies, there are still plenty of great stocks to choose from at affordable share prices. That’s why we’ve put together the following overview of the top 3 large-cap stocks to buy under $100.

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DuPont De Nemours Inc (NYSE:DD)
Companies in the materials sector are often overlooked by investors, but there’s certainly a place for them in almost any portfolio. DuPont stands out as a great pick for exposure there, as it’s a company that provides materials, ingredients, and solutions for key markets like electronics, industrial, transportation, construction, water solutions, and worker safety. It’s always nice to find a company with a diversified business model, and DuPont certainly fits the bill. One of the more attractive components of DuPont’s business at this time is the electronics and industrial segment, as the company supplies materials and systems for consumer electronics and for the fabrication of semiconductors. Some of DuPont’s most recognizable products include Kevlar, Tyvek, and Nomex, which are used in a variety of different applications and allow the company to take advantage of strong pricing power. DuPont also recently announced that it will be acquiring Rogers Corporation, which is a global leader in engineered materials and components, for $5.2 billion. This is great news for shareholders, as it will strengthen DuPont’s electronics and industrial business and help the company take advantage of the demand for things like electric vehicles and 5G networks. Carrier Global Corp (NYSE:CARR)

Another strong large-cap name that investors should take a look at is Carrier Global Corp, which is a provider of heating, ventilation, air conditioning, refrigeration, fire, and security solutions. The HVAC Segment makes up the majority of the company’s sales, which includes products like air conditioners, heating systems, controls, and more. Considering how strong the housing market has been and how residential homeowners are spending big on improving their living spaces, it makes sense that Carrier has been benefitting from strong demand in HVAC replacement. Investors should also note that the global pandemic has further increased the need for air filtration, cold-chain solutions, and air-quality assessment products from Carrier. The company just reported Q3 EPS that increased by 6% year-over-year and boosted its full-year outlook, which are additional positives to keep in mind. Finally, the company just increased its dividend by 50% and initiated a share buyback program back in July, which are more strong reasons to consider adding shares. Apollo Global Management (NYSE:APO)
Alternative investment managers like Apollo have been strong performers in 2021, and that trend should continue going forward as people look for ways to generate returns outside of the fixed income market. The company raises capital for, invests in, and manages different alternative investment vehicles like private equity and credit activities, and its assets under management have been growing at an astounding pace. In the most recent quarter, Apollo reported AUM of $481.1 billion, up 11% year-over-year, along with Q3 distributable earnings of $1.71 per share, up 263% year-over-year. Some analysts believe that it’s only a matter of time that Apollo Global Management will be added to a major equity index like the S&P 500, and the company’s recent conversion to full C-Corp status officially makes it eligible for inclusion. There’s also a lot to like about Apollo’s merger with Athene Holding, which makes it a huge player in the retirement industry. Investors should also note that this stock offers an attractive 2.79% dividend yield. The bottom line here is that Apollo Global Management is one of the strongest names in alternative investment management and a fantastic large-cap stock to consider adding at this time.

Ready to Retire? 3 Simple Financial Signs for Anyone (at Any Age!)

In 2016, the average retirement age in the United States was 65 for men and 63 for women, according to Annuity.org, despite the designation of 67 as the “official retirement age” (for those born after 1959).

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But what if you’re becoming more resentful of the presence of your job in your life? What if you’re daydreaming about retirement during work hours? Whether you’re 30, 40 or 60, you may be in a position where you’re ready to retire, particularly if you’ve been a close follower of the Financial Independence, Retire Early (FIRE) movement.But beyond feeling like you’re ready to retire, what financial signs might indicate that you’re ready to attend your last meeting — forever?Let’s walk through some financial signs that indicate your retirement readiness.Financial Signs that Point to “Retirement Ready”The best combination that points to “retirement ready” involves a combination of feeling as if you’re emotionally ready as well as making sure you have your financial ducks in a row. Here are the indicators that can help you make that all-important decision.Sign 1: You’ve taken care of debt.How much debt should you get rid of before you retire? Ideally, all of it. However, if you still have some hanging debt, here are a few items you can tackle: 
Get rid of credit card debt. High-interest credit card debt can impede the money available to you in retirement, particularly because you’re living on a fixed income. The best way to do it? Stop using credit cards and figure out which of your credit cards has the highest interest rate. Make the minimum payments on your cards and pay more toward the credit card with the highest interest rate. Once you eliminate your highest interest rate credit card, tackle the card with the next highest interest rate. View eliminating your credit card debt as your most important job. You may not be ready to retire if you have ample credit card debt.
Pay off student loans. Do you still have student loans hanging around from undergrad or the MBA you got later in life? If you’re a FIRE Movement participant, you probably already realize that you should eradicate student loan debt before you retire. However, Americans over the age of 50 owed more than $260 billion in student debt in 2018, according to the Federal Reserve. You may have also co-signed loans for children or grandchildren, so remember that as well — that debt still counts, because you’re liable if your child doesn’t pay off the loan. 
Eliminate your car payment. Ask yourself whether you need more than one vehicle after you retire. If you have two vehicles and decide you want to eliminate one from your fleet, you can sell one car and pay off the other with the proceeds. You’ll likely feel relieved that you go into retirement owning your vehicles free and clear.
Pay off your mortgage. Now, this one might give you pause. After all, you gain some tax benefits from lugging your mortgage around. Furthermore, interest rates are low right now. However, consider the cash you’ll free up when you’re no longer making mortgage payments. Because of this reason alone, it may be worth your while to pay off your mortgage before you retire. 
Sign 2: You have health insurance.Whether you’re approaching the “traditional” retirement age or like to classify yourself as an individual who embraces the FIRE Movement, you still need health insurance. Consider the following:
Consolidated Omnibus Reconciliation Act (COBRA): You can tap into COBRA for 18 months after you leave your job as long as your previous employer offered health insurance and employed more than 20 people. You can use it if you’re currently unemployed and looking for new health insurance, but it’s important to understand that it doesn’t last forever.
Private health insurance: You can look into private health insurance, which refers to any health insurance coverage offered by a private company instead of a state or federal entity. Learn more about various plan types, your out-of-pocket costs and the doctors you can see. 
Sharing programs: You can often find sharing programs that allow you to pay a monthly premium as a member. Money gets taken out of the shared pool when the healthcare sharing program must pay for members’ medical expenses. However, note that this is not health insurance.
Affordable Care Act health insurance marketplaces: Many people take advantage of health insurance through the Affordable Care Act health insurance marketplaces. Costs depend on several factors, such as your age, state, household size, income, whether you use tobacco and more.
Medicare: Most seniors age 65 and older are eligible for Medicare, but it’s important to know that Medicare doesn’t cover 100% of medical costs. You can purchase a supplemental plan, such as Medigap and Part D coverage, to help pay for services not covered, or use a Medicare Advantage Plan (offered by private insurers) to fill in coverage gaps.
Having everything on point with your health insurance can be one sign that your retirement strategy is down pat — but everything else has to fall in place as well. Insurance obviously can’t be the only sign that signals your retirement readiness.Sign 3: You’ve reached the magic number.The “magic number” refers to how much you’ve saved. Only you can decide how much you need to live off of in retirement. Unfortunately, the “magic retirement number” depends on things that are unknowable, such as your life expectancy. You can start by considering your current spending and saving levels and your lifestyle preferences in retirement.You may be able to withdraw 4% of your retirement savings each year, but remember that you need more. Your personal longevity, combined with a possible less-than-stellar economy in the future, means that saving 4% might not be enough. Do your homework so you know your ideal withdrawal rate ahead of time.These Aren’t the Only Financial SignsThree financial signs. Seems overly simplistic, huh? These three signs are meant to get you started on the path to retirement readiness. You may also need to build up an emergency fund, have a Social Security claiming schedule, understand taxes (including capital gains), put together a budget and more. However, taking care of debt, figuring out health insurance and understanding how much you need to save can help you take three giant leaps in the right direction. 

PennantPark (PFLT) Q4 Earnings Meet Estimates

This story originally appeared on Zacks

PennantPark (PFLT) came out with quarterly earnings of $0.28 per share, in line with the Zacks Consensus Estimate. This compares to earnings of $0.27 per share a year ago. These figures are adjusted for non-recurring items.

– Zacks

A quarter ago, it was expected that this investment company would post earnings of $0.28 per share when it actually produced earnings of $0.27, delivering a surprise of -3.57%.Over the last four quarters, the company has not been able to surpass consensus EPS estimates.PennantPark, which belongs to the Zacks Financial – Investment Management industry, posted revenues of $21.62 million for the quarter ended September 2021, surpassing the Zacks Consensus Estimate by 1.46%. This compares to year-ago revenues of $21.76 million. The company has topped consensus revenue estimates just once over the last four quarters.The sustainability of the stock’s immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management’s commentary on the earnings call.PennantPark shares have added about 29.7% since the beginning of the year versus the S&P 500’s gain of 25.2%.What’s Next for PennantPark?While PennantPark has outperformed the market so far this year, the question that comes to investors’ minds is: what’s next for the stock?There are no easy answers to this key question, but one reliable measure that can help investors address this is the company’s earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.Ahead of this earnings release, the estimate revisions trend for PennantPark was mixed. While the magnitude and direction of estimate revisions could change following the company’s just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.It will be interesting to see how estimates for the coming quarters and current fiscal year change in the days ahead. The current consensus EPS estimate is $0.28 on $21.87 million in revenues for the coming quarter and $1.11 on $89.69 million in revenues for the current fiscal year.Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Financial – Investment Management is currently in the top 28% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Zacks’ Top Picks to Cash in on Artificial Intelligence
This world-changing technology is projected to generate $100s of billions by 2025. From self-driving cars to consumer data analysis, people are relying on machines more than we ever have before. Now is the time to capitalize on the 4th Industrial Revolution. Zacks’ urgent special report reveals 6 AI picks investors need to know about today.See 6 Artificial Intelligence Stocks With Extreme Upside Potential > >Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report PennantPark Floating Rate Capital Ltd. (PFLT): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research

The 18 Best Keyword Research Tools for Every Need [Free & Paid!]

The 18 Best Keyword Research Tools for Every Need [Free & Paid!]

You need a keyword research tool. You think easy peesy and do the ol’ Google search. Then you see that there are PPC keyword tools and SEO keyword tooIs. Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses…

And then there’s pricing. Free forever, free (but not really), paid (but a ripoff), paid but more than you need.

So which keyword research tool is right for you? In this post, I share the 18 best keyword research tools for different goals, levels of experience, and budgets. For each one, I’ll provide

Who and what it’s best suited for.
Something that makes it different from the others in the list.
The real, no-nonsense price.
Let’s get into it.

The best free keyword research tools for PPC

There are plenty of keyword research platforms out there designed for both SEO and PPC (which I’ll get to in a bit), but these are the best tools to use for your PPC keyword research.

1. WordStream’s Free Keyword Tool

A free tool that comes with strategic advice? Sold!

Good for: Easy and headache-free PPC keyword research.
Unique feature: Popular keywords database for 60 verticals, with strategic advice.
Price: Free for the first 25 results, free for the rest of the results via email.
With WordStream’s Free Keyword Tool, enter a keyword or URL and you’ll get a list of relevant keyword suggestions, including related and long-tail variations, along with search volume, competition, and CPC for both Google and Bing. You can also filter by location (for over 23 countries), or industry (by 24 different verticals). The tool will provide the top 25 keywords right away. To get the full list, just enter your email address and you’ll get it sent to you for free.

We’ve also used our keyword research to create a database of the most popular keywords for 60 different verticals. Head to our Popular Keywords page, click on your vertical, and you’ll get the top 25 keywords for that vertical. This is great for identifying seed keywords and starting points for your campaigns.

Even better, scroll down on the Popular Keywords page to get tips on using high-volume keywords, and on the specific vertical pages to get tips for marketing in that space.

2. Google Keyword Planner

For information straight outta the horse’s mouth.

Good for: Intermediate to advanced PPC keyword research and account insights.
Unique feature: Bidding data and advanced attribute filtering.
Price: Free with an active Google Ads account.
With Google’s Keyword Planner, enter one or more keywords into the search box and you will see the following data for the keywords you entered as well as related keywords: average monthly searches, 30-day search trends, three month and year over year change, and competition (low, medium, high).

The refine keywords tool, which has been in beta since 2020, helps you to filter by specific attributes related to the keywords. For example, if you had keywords related to dry skin, you could refine by skin type, symptom, condition, branded vs non branded terms, and more.

You’ll also see what advertisers have historically paid for that keyword’s top of page bid. If you’re actively advertising, you’ll also see your ad impression share for that keyword as well as whether that keyword is in your account.

3. Microsoft Advertising Intelligence Keyword Planner Tool

^ Quite a mouthful—and an appropriate preview for what’s next.

Good for: Advanced keyword research for cross-channel marketing.
Unique feature: Robust list organization and keyword research templates.
Price: Free with a Microsoft Ads account.
The Microsoft Keyword Planner Tool offers a free Excel plugin where you can paste in a list of keywords and get a monster list of keyword recommendations—with volume, clicks, searches, CPC, bid estimates, match type, and [lots of] other metrics.

Now there’s a lot going on here, but there are a number of ways to organize and filter through the data. Here are four ways to do so:

In the traffic view, organize by device (not match type) to get a duplicate-free list.
Filter by age group and gender to identify keywords that are (and aren’t) right for your audience.
Paste in a list of URLs to get keyword suggestions and then check the device and keyword match type used for those keywords.
Find related keywords other advertisers are bidding on and see if it’s feasible for you to compete.
You can also plug the list of new keywords you come up with into the Google Keyword Planner and see what you come up with. You’d be surprised at how low-volume keywords on Bing are higher on Google, and vice versa! PPC expert Joe Martinez covers how to use the Microsoft keyword research tool here.

4. The search terms report (Google & Bing)

You get what you get and you don’t get upset. 

Good for: Search ad campaign optimization and (light) negative keyword research.
Unique feature: Information tied directly to your account.
Price: Free for active advertising campaigns.
The search terms reports in Google Ads and Microsoft Advertising show you the actual queries that have triggered your ads to show and get clicked on. It can help you to identify your top-performing keywords, new keywords to add to your list, and negative keywords too. With this information, you can make granular adjustments to improve your CTR, Quality Scores, and ROI.

Unfortunately, starting in September 2020, this report (for both Google and Microsoft) became restricted to show only terms of a certain volume (for privacy reasons), making it slightly less useful for finding negative keywords as it once was. Alas, it’s the only thing we have. And at least Google has added new data to the report to include queries that pulled in an impression—regardless of whether the ad got a click.

The search terms report is a free feature available for active Google Ads and Microsoft Advertising accounts.

The best keyword research tools for content ideation

You should always be maintaining your keyword lists for search advertising, but you’re somewhat limited in how much you can step outside the box or branch out. For your organic content, on the other hand, the sky’s the limit! Here are some of the best keyword research tools to use for blog and social media post ideation.

5. Keyworddit

Bear in mind that Reddit is the Walmart of web forums…

Good for: Content creators and social media managers looking for topic ideas.
Unique feature: Reddit keyword mining.
Price: Free
Keyworddit searches through Reddit posts, titles, and comments to find keywords and provide you with their search volume. If you’re unfamiliar, Reddit is a massive online community where people can join groups (called subreddits) for just about anything. Some subreddits are massive, like r/funny while others can be pretty niche like r/businessowners.

With this tool, you can’t enter in a specific term; instead, you choose a subreddit and the tool will pull keywords from posts and comments in that subreddit.

This can be helpful for getting blog post and social media ideas for your niche market, forming audience personas, or getting keyword ideas to feed into other tools in this list. If you click on the context button, it will show you Google search results for that keyword within that subreddit. You can also export the list.

Keyworddit is free with no catches.

6. Soovle (free)

Be prepared to time travel back to the 90s—but also to get new ideas.

Good for: Initial brainstorming for new keywords.
Unique feature: See queries for nine different platforms in one view (+90’s nostalgia).
Price: Free

With Soovle, enter a term into the box and it will show you the most popular queries for that term across 16 different search engines, including Google, Bing, YouTube, Amazon, eBay, Buy.com, Overstock.com, Walmart, and more.

You can customize the tool to show you only the search engines you want, drag queries into a saved suggestions box, and click on any one query to be brought to the SERP for that platform. 

While it doesn’t provide volume, competition, or cost data, it’s great for coming up with content ideas as well as understanding intent in some cases. Like who knew that YouTubers look for lawn mower sounds for sleep?

Head to “secrets” (haha) on the top right to get some more info on how to use the tool.

Soovle is free, through and through.

7. AnswerThePublic

Trippy video background…questions for days…it’s a mind-bender.

Good for: Finding question keywords, targeting People Also Ask in the SERP.
Unique feature: Keyword visualization
Price: Free at three searches a day, paid starts at $99/mo.
With AnswerThePublic, type in a phrase or term and it will show you the questions people are asking related to your entry. You won’t get any volume or click data, but you will get some cool visuals.

You can see this type of visual (or a list view) for:

Questions: who, what, where, when, why, which, can, and ho
Comparisons: vs, or, and
More: which, are, will, can, like.
I personally find it to be hard to digest the information, even in the list view. Luckily, you can export the data to CSV.

AnswerThePublic is free for only three queries per day. The paid version starts at $99 and offers more features like monitoring and alerts, customized viewing, data comparison over time, and folders.

8. QuestionDB

“Why are tennis shoes called tennis shoes and not just shoes or something.”

Good for: Finding blog topic and social media post ideas.
Unique feature: Over 32 million questions in its database.
Price: Free for 50 results per query, paid starts at $10/mo.
With QuestionDB, enter a broad keyword into the box and you’ll get queries from question websites like Quora and Reddit. It will show you related topics mentioned in the questions and also give you the option to strip the queries down to keywords only.

If you click “Show source link”, you can see where it came from and see the question thread in that source.

The free QuestionDB account allows 50 results per query with the option to upgrade to $10/month for unlimited searches, full results, and API access.

The best free keyword research tools for SEO

While the above tools are good for finding topic ideas, they don’t offer the data you need if you’re looking to create targeted SEO content, including blog posts, product pages, your homepage, and more.

9. Google Search Console

For reading your readers’ minds.

Good for: Optimizing existing SEO content and finding spinoff content ideas.
Unique feature: The most accurate and real-time reporting on organic.
Price: Free for anyone with a website.
Keyword research is just one of the many ways to use Google Search Console for SEO. Head to “Search results” in the left-hand pane and you’ll see the top queries that are leading your site to appear in the SERP, with clicks, impressions, click-through rate, and position for each.

You can then filter by URL where you can first see how effective your keyword targeting is. From there, you can plug the other queries into a keyword research tool to see whether you should incorporate them into your post. For example, here are the top queries for our post on how to do keyword research for SEO and PPC:

This report told me to incorporate “easy keyword research” into the post.

You can also find queries for which your page is not performing well and which might be keywords to target with a separate post. 

Hence why we wrote the post you’re reading now.

Google Search Console is free for anyone with a website.

10. Google Trends

For when you want to know “is that a thing?”

Good for: Identifying the evergreen value of a keyword.
Unique feature: Real-time data and search history all the way back to 2004.
Price: Free 
With Google Trends, you can identify recent and popular keywords that don’t yet show volume in keyword research tools because they haven’t been around long enough. 

You can also use it to make sure a keyword that has solid volume in a keyword research tool is worth targeting. For example, “google goggles” has a search volume of 14K. But the Google Trends report shows dwindling interest:

If you were unfamiliar with Google products, this report would lead you to find out that Google Goggles is no longer! Not worth targeting if you want a post with long-term value. 

On the flip side, you can identify keywords that have low volume and competition but are growing in popularity. You can then target and rank for those keywords now to accumulate traffic, backlinks, and authority ahead of time. 

Google Trends is free for all, through and through.

The best multi-purpose keyword research tools for SEO—low budget

You’ll notice that the above tools are meant for those who have solid SEO skills and additional tools at their disposal. The tools in this section are meant to serve multiple purposes in one tool and are great for business owners or SEO beginners who don’t have an advanced SEO strategy or a large budget.

11. Free version of Semrush

Sort of like lawn seats…

Good for: Light SEO work for beginner to intermediate experience levels.
Unique feature: Assistance with writing SEO content.
Price: Free
I’ll cover the full version of this tool later on, but the free version of Semrush provides your basic keyword data like volume, difficulty, and CPC. It offers 10 queries per day, one project where you can track 10 keywords and audit 100 pages of your site, one SEO Content Template, one on-page SEO Checker Campaign, and one use of the SEO Writing Assistant.

This is probably the most decent free version of a premium keyword research tool out there.

12. KeywordTool.io

“Google autocomplete is a window into the soul of our society.” – Someone on the web.

Good for: Finding long-tail keywords for SEO and PPC.
Unique feature: Suggestions for eight different platforms.
Price: Free with no numerical data, paid starts at $69/month with a 30-day money-back guarantee.
Keyword Tool uses Google autocomplete (which uses search behavior and data) to generate long-tail keyword suggestions for any term. Google autocomplete typically only gives you about five suggestions, but this tool shows you the hundreds of suggestions available. It will prepend and append the term with words and prepositions, and you can find suggestions specific to Google, YouTube, Bing, Amazon, eBay, Play Store, Instagram (Instagram SEO is a thing!), and Twitter.

The free version of Keyword Tool allows you to sort out questions and prepositions and filter to include and exclude specific words within results (a maximum of five exclusions). The paid version (starting at $69/month) provides the full list of suggestions, data like search volume, cost per click, competition, and trends, as well as competitive analysis capabilities.

13. Growthbar

AI is not just for the big companies or experts anymore. 

Good for: Business owners and beginners in content marketing—with tech savvy.
Unique feature: Uses AI to generate SEO content outlines.
Price: Starts at $29/month with five-day free trial and seven-day money-back guarantee.
Growthbar provides the standard information you can expect from an SEO platform: keyword suggestions with monthly search volume, cost per click, difficulty scores, rank tracking, and site analyses with domain authority, keywords, backlinks, and even Facebook and Google Ads. Platform subscribers get a free chrome extension that provides this data as you search. 

The best part about Growthbar is that it will also create content outlines for you, including keywords to target, title, introduction, headings, word counts, images, links, and more. AI in marketing is a wonderful thing!

There isn’t a free version of Growthbar. Pricing starts at $29/month with a five-day free trial and seven-day money-back guarantee.

14. KWFinder by Mangools

For suggestions on getting suggestions…

Good for: Intermediate SEO for small teams on a budget.
Unique feature: Doesn’t just append or prepend to provide keyword suggestions.
Price: Free at five searches/day, paid starts at $29/month with free 10-day trial.
Aside from great copywriting on their website, KWFinder’s easy-to-use interface provides all of your keyword/SEO platform basics: suggestions, long-tail variations, volume, cost per click, competition, SERP analysis, and site analysis. You can search by keyword or domain as well as location.

A nice feature of KWFinder is that its keyword suggestions aren’t just the term you typed in with words appended or prepended to it.

The free version of KWFinder allows five lookups per 24 hours, with 25 related and 10 competitor keywords per lookup. The paid version starts at $29/month.

15. Serpstat

Good for: Intermediate SEO, PPC, and competitive analysis.
Unique feature: Shows a competitors graph as well as ad examples for a keyword.
Price: Free for 10 requests per day, paid starts at $55.
Serpstat teeters on the edge of both premium and budget-friendly keyword research tools. The biggest focus of this tool is competitive analysis. You can compare your site to a competitors and get a report on the top competing sites for any keyword. You’ll see how many keywords each site is targeting with organic content and paid ads, how many keywords they have in common with your site, and even examples of ads for that keyword.

The reports are separate for paid vs organic. Another cool feature is a visualization of your competitiors.

Image source

Serpstat is free for 10 requests per day, and the paid version starts at $55/mo.

16. Ubersuggest

For a streamlined SEO with a side of hand-holding.

Good for: Intermediate SEO and content marketers.
Unique feature: SEO difficulty score, social shares, content ideas.
Price: Free version is very limited (one site, three keywords per day), paid starts at $29/month with free seven-day trial available.
Similar to the content ideation tools above, Ubersuggest allows you to filter keyword suggestions by comparison, question, and preposition variations. And similar to the premium tools below, it offers the core keyword, SERP, and site analysis data as well as project creation.

One thing that differentiates Ubersuggest is it’s helpful annotations, like “The average web page that rans in the top 10 for this keyword has X backlinks and a domain score of X”. Another is it’s Content ideas feature, which shows you pages performing well for that keyword as well as their Facebook and Pinterest shares.

The free version is VERY limited (read: useless), but the paid version starts at $29/month with options for coaching and a seven-day free trial. Also, the free Ubersuggest chrome extension—which provides keyword data as you search on Google, YouTube, and Amazon—is quite useful.

The best all-in-one keyword research tools (premium)

These are hummers of keyword research. The all-in-one platforms, best for teams, experts and consultants in PPC, SEO, or content marketing, and/or large businesses and agencies. But it can’t hurt to explore the free trial versions. Here is the information they all share:

Keyword analysis: volume, competition, cost, interest trends, often separated by organic vs paid, and more.
SERP analysis: top-ranking pages for a keyword, including their domain rating, referring domains, backlinks, traffic, keywords, rank tracking, rich snippets, and more.
Keyword gaps: keywords your competitors are ranking for that you are not.
Site analyses: for your and competitors’ sites.
SEO audits: complete technical and content SEO audits for your site.
Integration with apps, plugins, CRMs, and reporting tools.
17. Semrush

“Semrush is like a lighthouse as I surf through the Ocean of Websites.” -Someone on the web

Good for: Advanced SEO and PPC for experts, agencies, and large businesses.
Unique feature: Content marketing toolkit, social media marketing, shows intent of keywords.
Price: Free version is pretty useful, paid starts at $119.95/mo with a seven-day free trial.
Semrush is often referred to as the gold standard for premium keyword research platforms (although ahrefs is catching up!). It offers over 40 tools and reports to help you with not only keyword research, but also content marketing, social media management, local seo, listing management, marketing analysis, PR, and more.

Image source

18. Ahrefs

“Ahrefs is like a bloodhound with content research.” -Someone on the web

Good for: Advanced SEO, link building, and click data.
Unique feature: Unmatched backlink index, unique click metrics, and Return Rate.
Price: No free version, seven-dollar seven-day trial, paid starts at $99/mo.
Ahrefs actually started as a backlink analysis tool, so it’s no surprise that with the largest backlink index in the world, it is the best tool out there for link building. For any link, you can find out when it went live, whether it’s do-follow or no-follow, its anchor text, and more. You can also check a site’s ranking history for any keyword, automate internal linking, analyze and monitor outbound links, see which links are bringing in the most traffic to any site, and find link opportunites and backlink prospects

One of it’s distinguishing features is unique click metrics. For any keyword, you  can learn how many searches result in clicks, the average number of clicks per search, the click distribution between paid and organic results, and how often people search the same keyword in 30 days (Return Rate (RR)).

Ahrefs does not have a free version, but you can try a $7 one-week free trial, and the paid version starts at $99/month.

19. Moz Keyword Explorer

“Moz is like the mac daddy of SEO.” – Someone on the web

Good for: Beginner to intermediate SEOs and PPCers who don’t need the bells and whistles..
Unique feature: Organic CTR and Priority Score. 
Price: Free for 10 searches/mo, paid starts at $99/mo.
Moz (the company) is one of the leading resources for SEO. It is the originator of Domain Authority, Whiteboard Fridays, and has a free Chrome extension that provides Page and Domain Authority for any page. 

It’s tool, the Moz Keyword Explorer, offers your basic keyword data along with rank tracking, site audits, and page optimization reports. It provides a Priority Score to help you identify whether a keyword is worth targeting, based on that keyword’s data and your “My Score”— a score you give on how relevant the keyword is to your business.

However, it lacks quite a few of the functionalities offered by Semrush or ahrefs, like SERP position history or the number of keywords a ranking result ranks for. The platform hasn’t been updated much since Rand Fishkin left the company in 2018. Nevertheless, it is a good platform to use if you’re looking for a less overwhelming and more intuitive platform. 

Moz Keyword Explorer is free for 10 searches per month, and the paid version starts at $99.

The best keyword research tools [recap]

And that wraps up the 18 best keyword research tools, for any level, any purpose, and any business. I hope you found it helpful! Here’s the full list:

WordStream’s Free Keyword Tool
Google Keyword Planner
Microsoft Advertising Intelligence
Bing and Google search terms report
Soovle
AnswerThePublic
Keyworddit
QuestionDB
Google Search Console
Google Trends
Semrush (free version)
Keywordtool.io
KWFinder
Growth Bar
Serpstat
Ubersuggest
Semrush
Ahrefs 
Moz Keyword Explorer
Can’t get enough keyword research?

We’ve got posts!

Find Strong Stocks to Buy with this First Profit Screener

The market popped on Tuesday after a flat and slow day of trading to start the week. The tech-heavy Nasdaq drove the way, up 0.76% during regular hours, while the S&P 500 popped 0.39% and the Dow posted a more subdued gain.

– Zacks

Bullish investors have once again fought their way back in control—at least temporarily—following the market’s brief pullback early last week. Wall Street took a breather after it helped run stocks up to new highs as part of a month-long rally that began in early October when things reached oversold technical levels.The market is now waiting on more concrete news or data to determine if the Fed will start lifting rates sooner and more quickly than previously projected after the U.S. saw 30-year high inflation last month.Wall Street appears to remain rather optimistic despite rising prices, supply chain setbacks, and difficulty filling millions of open jobs. One possible reason for the positivity is that higher prices haven’t appeared yet in the S&P 500’s margins outlook for FY22 or FY23. Plus, the consumer-driven U.S. economy continues to prove resilient.  New data out Tuesday showed U.S. retail sales jumped a seasonally adjusted 1.7% in October vs. September. This topped expectations and it is possibly a sign of more good things to come in the vital holiday shopping period. In fact, J.P. Morgan announced it’s lifting its U.S. GDP forecast for Q4.With all of this in mind, investors might want to remain on the hunt for strong stocks during the second half of the fourth quarter. Let’s utilize our Zacks‘First Profit’ screener to find solid candidates…First ProfitThe idea is to search for companies that recently reported their first quarterly profit. More specifically, the screen searches for firms that just posted their first profit last quarter, after not posting a profit for at least the previous four quarters.Finding companies that recently reported their first profits help investors find stocks that can prove to be big winners. These companies may vary widely. Some of the firms might be new, and this recent profit is perhaps the only profit in its short history.Meanwhile, other companies might have held an impressive and long history of quarterly profitability, but for whatever reason haven’t seen a profit in a while. Therefore, the return to profit could spark a turning point that management had promised or Wall Street had been clamoring for.The concept is relatively simple: if the trend has been one of improvement, there is a solid chance the trend will continue. This is true whether a company has been profitable, or is just reaching that key inflection point.And that’s what we are screening for today…• EPS for the previous 4 Quarters less than or equal to 0(This means in each of the previous 4 quarters (except the most recently reported quarter) the company has reported earnings of less than or equal to zero, i.e., no profit.)• EPS for the recently reported quarter greater than 0(This time, the company reported earnings greater than zero, meaning they finally showed a profit.)• Current Price greater than or equal to 5(Stocks that are trading for less than $5 are more speculative.)The screen is pretty simple, yet powerful. Here are three of the over 50 stocks that made it through this week’s screen…Peabody Energy Corporation BTUMGM Resorts International MGMExpedia Group EXPEGet the rest of the stocks on this list and start looking for the newest companies that fit these criteria. It’s easy to do. And it could help you find your next big winner. Start screening for these companies today with a free trial to the Research Wizard. You can do it.Click here to sign up for a free trial to the Research Wizard today.Want more articles from this author? Scroll up to the top of this article and click the FOLLOW AUTHOR button to get an email each time a new article is published.Disclosure: Officers, directors and/or employees of Zacks Investment Research may own or have sold short securities and/or hold long and/or short positions in options that are mentioned in this material. An affiliated investment advisory firm may own or have sold short securities and/or hold long and/or short positions in options that are mentioned in this material.Disclosure: Performance information for Zacks’ portfolios and strategies are available at: https://www.zacks.com/performance/.
Zacks’ Super Screen
It’s hard to believe, even for us at Zacks. But from 2000-2020, while the market gained +6.6% per year, our top stock-picking strategy averaged +52.4% per year.
How has that screen done lately? From 2016-2020, it more than tripled the market’s +103.9% gain with a soaring +381.1% return.Free – See the Stocks It Turned Up for Today > >Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Peabody Energy Corporation (BTU): Free Stock Analysis Report Expedia Group, Inc. (EXPE): Free Stock Analysis Report MGM Resorts International (MGM): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research

Star Bulk Carriers (SBLK) Q3 Earnings and Revenues Top Estimates

This story originally appeared on Zacks

Star Bulk Carriers (SBLK) came out with quarterly earnings of $2.19 per share, beating the Zacks Consensus Estimate of $2.16 per share. This compares to earnings of $0.28 per share a year ago. These figures are adjusted for non-recurring items.

– Zacks

This quarterly report represents an earnings surprise of 1.39%. A quarter ago, it was expected that this shipping company would post earnings of $1.44 per share when it actually produced earnings of $1.26, delivering a surprise of -12.50%.Over the last four quarters, the company has surpassed consensus EPS estimates two times.Star Bulk Carriers, which belongs to the Zacks Transportation – Shipping industry, posted revenues of $415.69 million for the quarter ended September 2021, surpassing the Zacks Consensus Estimate by 2.38%. This compares to year-ago revenues of $200.22 million. The company has topped consensus revenue estimates just once over the last four quarters.The sustainability of the stock’s immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management’s commentary on the earnings call.Star Bulk Carriers shares have added about 116% since the beginning of the year versus the S&P 500’s gain of 24.7%.What’s Next for Star Bulk Carriers?While Star Bulk Carriers has outperformed the market so far this year, the question that comes to investors’ minds is: what’s next for the stock?There are no easy answers to this key question, but one reliable measure that can help investors address this is the company’s earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.Ahead of this earnings release, the estimate revisions trend for Star Bulk Carriers was favorable. While the magnitude and direction of estimate revisions could change following the company’s just-released earnings report, the current status translates into a Zacks Rank #2 (Buy) for the stock. So, the shares are expected to outperform the market in the near future. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.It will be interesting to see how estimates for the coming quarters and current fiscal year change in the days ahead. The current consensus EPS estimate is $2.98 on $447.6 million in revenues for the coming quarter and $6.82 on $1.37 billion in revenues for the current fiscal year.Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Transportation – Shipping is currently in the top 20% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Zacks’ Top Picks to Cash in on Artificial Intelligence
In 2021, this world-changing technology is projected to generate $327.5 billion in revenue. Now Shark Tank star and billionaire investor Mark Cuban says AI will create “the world’s first trillionaires.” Zacks’ urgent special report reveals 3 AI picks investors need to know about today.See 3 Artificial Intelligence Stocks With Extreme Upside Potential > >Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Star Bulk Carriers Corp. (SBLK): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research

Facebook Ad Not Approved? Here's What to Do (+10 Tips to Avoid It)

Facebook Ad Not Approved? Here's What to Do (+10 Tips to Avoid It)

If you’ve been using Facebook Ads for a while, you may be accustomed to frequent disapprovals—sometimes accurate, other times erroneous. If you’re new to Facebook Ads, it may be a lingering frustration, trying to understand what is approved and what isn’t.

Facebook’s advertising policies, with all its nuances, can be pretty overwhelming. But in this guide, we’re going to help you understand the Facebook ad approval process, how long it takes, and then share with you:

What to do if your Facebook ad is not approved.
How to prevent, fix, or appeal a Facebook ad disapproval.
Common reasons for disapprovals.
What to do if your account is disabled.
Read on to learn how to get your Facebook ads approved as quickly as possible.

How long does it take for Facebook to approve an ad?

This all depends on the content of your ad, your business category, and more. For some ads, it could take 2-3 hours. For others, a day, and for others, especially in restricted categories, up to 2-3 days.

This is because the Facebook ad review process is a mix of man (or woman!) and machine. Once you hit publish on your ad, it enters into an algorithmic review where a computer will look for the basics like image/text ratio, banned or prohibited content, improper grammar, broken links, and more.

During this stage, some ads get approved and published; some get sent back to the advertiser to edit; but many (60-70%) move on to a manual review process.

In the manual review process, a person looks at the ad and assesses the content in terms of things like context, implications, and quality. From there, your ad can then either get published or rejected.

So this is why one ad can get approved in minutes while others take days.

Was your Facebook ad not approved? Here’s what to do

If your Facebook ad gets disapproved, you’ll get a notification referencing which policy you violated, with a link to that policy, and then oftentimes a [very unhelpful] recommendation on how to fix it. (Like “Don’t violate this policy.”) Other times, it will be very vague.

Fortunately, most ads are disapproved for small details that you can easily edit and resubmit for a quick review and approval.

Be sure to read the policy carefully and then review your ad thoroughly. Then make your tweaks to the copy, targeting, images, etc. You’ll now have to wait for approval, which could take another day.

How to appeal Facebook ad disapprovals

If you are sure that the ad is absolutely following the policy and that edits won’t improve the likelihood of approval, you can appeal the disapproval and request another review.

To do this, select the ad that has been disapproved (unfortunately you can only select one at a time) and click the edit button.

At the top right-hand side of the screen, just above the ad preview, you should see the option to click “Request Review”. A popup will appear where you will confirm your request for a second review (by a human).

In the “Describe your problem” section, keep it concise. No need for an essay! Reference the exact rule you got dinged for and then make your argument. For example, “This ad does not violate the policy of _____. It actually ____ and contains ___ to show ____. Please review, thank you.”

Keep in mind that you can only appeal an ad once for the same disapproval, so do a thorough check to make sure it truly does not violate the policy in any way.

Side note: Was your Facebook ad approved but still not delivering? Check out these 4 Reasons Your Facebook Ads Are Not Delivering (& What to Do About It).

How to prevent or fix a Facebook ad disapproval

You’ve followed all our Facebook advertising tips and even put some of our post iOS strategies in place. You want your ad up and running stat! Use these general rules of thumb to save time and increase the likelihood of your ad being approved as quickly as possible.

1. Keep an eye out for disapprovals

The tricky thing with Facebook ad disapprovals is that between email addresses connected to the account and delays in the notification center, they can sometimes be easy to miss. So make it a habit of checking for disapprovals “manually” using Ads Manager or Facebook Business Suite.

Image source

2. Read the policy carefully

If your Facebook ad is rejected, make sure to read the broken policy in full before resubmitting for approval—there are nuances to consider and there are humans reviewing your ad!

3. Play it safe

Yes, being bold and different is one way to write copy that sells. But if you want to get your ad up fast, don’t take risks. If it has something that you sort of think might possibly be potentially offensive, not inclusive, or even erroneously disapproved, don’t try it.

4. Check your ad copy quality…

Sometimes, the more time you spend on a piece of content, the harder it is to identify mistakes. So if you double-check your ad and don’t see anything wrong with it, you should still have someone else review it just in case. Even better, run it through Grammarly for a contextual review.

5. …and quantity

Even though Facebook’s 20% text limit (and the tool to check for it) has been removed, it’s still a best practice to keep your text to a minimum. Facebook talks about it here. Social media feeds are largely visual, so you should let your imagery be the loudest. Check our 9 Tips to Write the Best Facebook Ads Ever for more help with your copy.

6. …and tone

Facebook’s ad disapprovals can be quite nuanced—remember, a large portion of Facebook ads get reviewed by humans. So keep the “fine lines” in mind when you’re going for clever, bold, or compelling ads. Avoid being super detailed about personal attributes that could feel like an invasion of privacy to a user, or sarcasm that could accidentally be misunderstood.

7. Target appropriately

If you’re in a restricted category (and even if you’re not), make sure you’re not targeting underage groups or other demographics or psychographics for whom your offering would be inappropriate.

8. Check your landing pages

If needed for your category, make sure your landing page includes your terms of service, a link to your privacy policy, and any other required information. Also, follow general landing page best practices like continuity between ad and landing page, and keeping the copy clear, honest, and free of anything potentially misleading. And of course make sure the page link is not broken!

9. Check mobile

Landing page experience is a factor in the Facebook ad approval process, and it’s not uncommon to see accidental popups, glitches, or unexpected movements and shifts on mobile. So make sure to test your landing pages on mobile.

10. Boost posts

For those in the restricted category, you could try boosted posts. If the post is informative rather than commercial, it could get approved.

Reasons your Facebook ad was not approved

No matter your industry or what you are promoting, your campaigns and ads AND landing pages must follow the below guidelines. But please note that this is a very abridged list, intended for general understanding only. Please refer to Facebook’s official ad policy page for exact details.

Standard policy violations

This is just the term we’re using to cover the policies that you would expect. This includes content that contains profanity or infringes on third parties (think trademarks and copyright); or that is discriminating, controversial, violent, disrespectful, unexpected, disruptive, irrelevant, poor quality, exploitative, inaccurate, misleading, or dishonest.

Think golden rule here, and use common sense to maintain respect, integrity, and authenticity with your ads.

Personal attributes

Personal attributes here refers to race, ethnicity, religion, sexual orientation, financial status, physical abilities, mental or physical health, income, and (much) more. Your content cannot make implications about any of these attributes, nor can you ask for information like this in your lead ads.

Imagine how creeped out you might be if an ad highlighted a medical condition that you were getting treated for? It would feel so intrusive! So it’s important that advertisers don’t exploit any personal attributes that they might have access to.

Personal health

This policy restricts advertisers from using “before-and-after” images or images that contain unexpected or unlikely results. Ads also must not attempt to generate negative self-perception in order to promote healthcare, diet, or weight loss products.

Non-functional landing page

This could mean your page is 404ing, has disruptive or malfunctioning popups, or any element that makes it difficult for a user to navigate away from the page.

Nonexistent functionality

Don’t fake it. Your ads or landing pages can’t have elements that look like clickable buttons, checkboxes, and other functionalities that don’t actually work. Often ads that are disapproved for this policy need some small tweaks before they’ll be eligible to run.

Circumventing systems

A policy to prevent circumventing policies! No tactics or tricks, like disguising content, intended to circumvent Facebook’s ad review process.

I have found that this policy is often the cause of incorrect ad disapprovals. If you break this policy and truly haven’t intended to bypass review processes, all you can do is request an appeal!

Using Facebook brand assets

According to Facebook, this is one of the most common reasons for disapproval (in addition to age-restricted material and too much text in the image).

If you mention Facebook or Instagram, there are specific rules:

You can’t imply endorsement from Facebook, Instagram, or any other entity owned by Facebook.
You can’t mention them in a way that represents the brand more dominantly than the business or product itself.
Platform and interface screenshots must be accurate and honest.
You can’t manipulate logos or trademarked terms or interface appearance.
For more help with this policy, check out the Facebook Brand Resource Center and the Instagram Brand Resource Center.

Prohibited and restricted categories

Of course, there are prohibited and restricted business categories, most of which are common sense. Read on for a general overview, but again, be sure to check the full policy details here for exact terminology and specifics of every rule.

Prohibited categories

Unfortunately, if your business falls into one of the prohibited categories, you won’t be able to use the Facebook Ads platform.

Some of the more obvious categories are body parts, weapons, illegal products or services, tobacco, recreational drugs, malware, or deceitful practices.

Some that you may not be aware of include payday loans, paycheck advances, bail bonds as well as vaccine discouragement, multi-level marketing schemes or get rich quick opportunities.

Restricted categories

These categories are eligible to be advertised but have special requirements and extra restrictions:

Alcohol, branded content, dating services, health and medicine, cryptocurrency, online gambling, politics and social issues, cosmetic procedures, finance and insurance, subscription services.

For many of these, you’ll have to request permission with a specific form and then there will be certain requirements for your ads or landing pages. For example, displaying your terms and conditions, sometimes with a check box, linking to your privacy policy, and making sure important details are clear and prominent.

Here are some of the forms for these categories:

What to do for repeated or large volumes of Facebook ad disapprovals

It’s important to stay on top of ad rejections, not only for the obvious reasons, but also because they signal to Facebook whether your account maintains a good standing.

When ads are being rejected in bulk, I recommend reaching out to support when several ads are disapproved at once. The appeal process must happen one single ad at a time and therefore, it can be really difficult to manage for large volumes of ads. Normally, if you open a chat with support, you can share the campaign ID and request that they review all disapproved ads in the campaign.

I’ve unfortunately also had clients that had ads regularly rejected, erroneously. It got to the point that we would automatically reach out to support as soon as new campaigns or ads were activated. I wish there were a better way but unfortunately, that was the best process that I’ve found.

What to do if your Facebook advertising account is disabled

When your Facebook Ads account is disabled, it’s easy to feel a bit helpless. Often there aren’t many reasons given for the disablement. Unfortunately, if you reach out to support, they typically are not allowed to discuss disabled ad accounts or give any details as to why your account has been disabled.

If your account has repeatedly broken the policies above, there’s a good chance that it will not be reinstated, but accounts are often disabled by mistake. In fact, a few years ago, Facebook had a glitch wherein they disabled a large volume of ad accounts over the course of a few days.

Unfortunately, if your account was disabled by mistake, your only recourse is to request a review. You can do this by visiting the Account Quality page within your account. From there, you’ll be able to follow the steps to request a review.

What to do if your Facebook user login is restricted from advertising

Separate from ad account disablements, individual user login accounts can also be restricted from advertising. This isn’t any less stressful than advertising account disablements, unfortunately.

When it comes to support, well, it’s even tougher to get support for individual user logins – likely because individual user logins aren’t directly tied to revenue, in the platform’s eyes.

Likewise with Ad Account restrictions, if a user is seen as having repeatedly broken policies, there’s a good likelihood that that user won’t be reinstated with advertising capabilities.

However, if the account was erroneously restricted, it is likely that it will be reinstated after a review. To request a review, visit the account quality page and request a review.

While losing advertising access isn’t common, it also isn’t *uncommon*, so it is important to be prepared. I bring this up because advertisers should be aware of this. If there are no other users on the account, or especially if there are no other admins, it could mean no one has access (or no one has administrative access) to an ad account that is currently running. Yes, it has happened and no, Facebook support doesn’t work any harder to help you regain access in these instances.

While you shouldn’t be required to have multiple admins on your ad account, it should be considered a best practice in the sense that users are sometimes restricted from advertising erroneously frequently enough for this to be a real issue.

How to get your Facebook ads approved fast [recap]

Again, “fast” is relative. Fast for an ad in a restricted category might mean two days instead of three, while in other categories or circumstances, it could mean less than an hour. Either way, here are the tips and best practices to get your Facebook ad approval as soon as possible:

Check regularly for disapprovals.
Read the policy you violated carefully.
Don’t take risks with ads you want published fast.
Proofread your ad copy.
Minimize text in images.
Keep your tone friendly.
Target appropriately.
Check your landing pages for all requirements.
Make sure your ad is mobile-optimized.
Try boosting posts if you’re in a prohibited or restricted category.