a/b-testing-website-copy-with-gpt-3:-opening-new-doors-for-experimentation-using-ai

A/B Testing Website Copy With GPT-3: Opening New Doors for Experimentation Using AI

From initially helping humans out with redundant and manual tasks, to now mastering creative jobs such as making original art or composing music, AI has evolved and transformed in unprecedented ways. One such creative job that bots are surprisingly good at is writing copy! Yes, GPT-3 (Generative Pre-trained Transformer 3) is a neural-network powered AI…

the-role-of-machine-learning-in-optimizing-ecommerce-experiences

The Role of Machine Learning in Optimizing eCommerce Experiences

This article is a synopsis of the tenth session from VWO’s Masters of Conversion webinar series featuring Selim Soytemiz, Director Online Sales at Trend Micro ANZ, and Vipul Bansal from VWO.  It’s an interesting symposium where Selim walks us through the role of machine learning in today’s eCommerce experience optimization landscape. He explains how the…

8-steps-to-achieve-personalized-ecommerce-for-better-sales

8 Steps to Achieve Personalized Ecommerce for Better Sales

Customers have come to expect personalization when they’re shopping online. They’re starting to see this as a standard service and appreciate receiving special, tailored offers.  Image Source: [1]Ecommerce personalization enables you to treat every customer like a VIP. And when customers feel like VIPs they’re more likely to stay loyal to your brand.  Ways to…

best-event-management-software

Best Event Management Software

Keep Reading About Reviews: Best Event Management Software [sc name=”affiliate-disclosure”]It’s been six hours of driving but you’re almost there. You’ve always wanted to visit the Grand Canyon andby Today’s Eggspert Reviews Best Standing Desks [sc name=”affiliate-disclosure”]I’m going to give you an aha! moment so big that you’ll never forget it. It’s so well known that…

best-standing-desks

Best Standing Desks

Keep Reading About Reviews: Best Event Management Software [sc name=”affiliate-disclosure”]It’s been six hours of driving but you’re almost there. You’ve always wanted to visit the Grand Canyon andby Today’s Eggspert Reviews Best Standing Desks [sc name=”affiliate-disclosure”]I’m going to give you an aha! moment so big that you’ll never forget it. It’s so well known that…