an-introduction-to-the-pacet-framework

An Introduction to the PACET Framework

At its peak maturity, experimentation is a cultural mindset that spans across organizational departments, marketing channels, and throughout executive management. The 5 pillars of an effective experimentation program Cross-organization experimentation requires a scaling strategy. It requires focused intention, a multi-pronged approach to your process, your metrics, your culture, your expertise, and your tech stack. Based…

september-2020:-experimentation-round-up

September 2020: Experimentation Round Up

Experiment Nation:How to design an Experimentation strategy that supports product-development By Rommil Santiago Experimentation within user experience design is about ensuring that the value of this product is seamlessly integrated into the customer journey, across various customer touchpoints using a rigorous and cyclical scientific process that enables the business to constantly generate relevant insights that…

august-2020:-experimentation-round-up

August 2020: Experimentation Round Up

Microsoft & Widerfunnel Culture of experimentation: How organizational culture can make or break your testing program LIVE webinar, September 23rd, 11 AM Pacific / 2 PM EasternBeth Foster, the leader of the Microsoft Digital Stores Experimentation team, will be sharing the approaches she has taken to build a culture of experimentation, as well as her…

how-to-adapt-to-the-changing-economy-and-fuel-growth-with-experimentation

How to adapt to the changing economy and fuel growth with experimentation

The once-in-a-generation shift we’ve witnessed towards online shopping has redefined everything we knew about consumer behavior. The retail industry is undergoing unprecedented changes, and only businesses that are ready to adapt will be able to set the foundation for sustained growth. One thing remains constant: Data is the core of future-proof decision making. Customers have…

july-2020-round-up:-experimentation-gold-standard,-inspiring-passion,-customer-emotions,-and-more!

July 2020 Round-up: Experimentation gold standard, inspiring passion, customer emotions, and more!

Experimentation News: July 2020 Is the ‘Experimentation Organization’ Becoming the Competitive Gold Standard? | Harvard Business School | James Heskett Firms competing in today’s high tech environment routinely test such variables as offerings, page design, and service. For example, Booking.com, a Dutch-based travel website, has developed what another HBS Professor, Stefan Thomke, calls an “experimentation…