What is a keyword search strategy
Dexter, Dexter !!!
Where is that cat again?
I have been looking all around for my cat.
I wish that searching for cats is like searching over the internet.
That might be easy.
If I type in, where is Dexter the cat – I should get a result.
Well, that is a big IF …
But in the real world, things aren’t the same.
You can search for a local business but I suppose not too many with missing cats.
Let’s get on then …
I’m sure you are quite familiar with the word keyword research.
We always see this day in and day out …
For the most part, we have a rough idea what it is, how we can conduct searches and what sort of tools to use.
Let’s dive in …
I rank number one for one of the most competitive keywords out there on Google.
Can you take a guess what it is?
It’s online marketing.
Guess how much money that one keyword makes me?
Little to nothing.
Because I picked the wrong keyword to rank number one for.
Today I’m going to share with you how to find the right keywords to rank number one on Google.
The first tip I have for you is to put your top competitor’s URL in semrush.
Semrush will show you the most popular pages that your competitors are getting traffic for.
This will give you ideas of what your competitors are doing and how you can find the right keywords to rank for.
If your competitors are bigger than you, they probably know what they’re doing, and they’re probably going after keywords and traffic, that convert into leads and sales.
Once you’ve figured out their most popular pages, take those pages and put them into ahrefs.
Ahrefs will show you how many links each of those pages have, and you know what the hardest thing is to do?
What you want to do is look for the most popular pages that have the least amount of links.
Those are the pages you should be focusing on first.
It’ll give you ideas on all the keywords that your competitors are ranking for when they don’t have a ton of backlinks.
That’ll give you an idea of the right keywords you should be targeting first, because not only will they drive you a lot of traffic, but they’re the lease competitive because you don’t have to build backlinks.
The second tip I have for you is to use Google Search Console to find the right keywords to rank for on Google.
Did you know that Google gives you a free tool that helps you rank number one? It’s called Google Search Console.
It breaks down all of your rankings, the keywords that your pages are getting traffic for, and even the positioning as page 1, page 2 and page 3.
It breaks down exactly where you’re ranking.
The cool part about Google Search Console keyword planner is when you dive deep into each of your pages using the search analytics, it shows you all of the impressions that you’re getting for keywords that you’re on the bottom of page one for.
You want to go after the keywords that you’re at the bottom of page one for because it’s way easier to rank number one for a keyword that you’re already on the first page for, versus going after a brand new keyword that you’re not even in the top hundred for.
Going after a brand new keyword that you’re not even in the top hundred for is a lot more work than going after one that you’re already on the bottom of page one for.
Google Search Console can show you keywords that you’re not even trying to go after, but yet they drive traffic, and they convert visitors into customers.
Go to your landing page, and make sure that those keywords are in your title tag, your meta description, your heading tag, and within the content of your page.
By doing that, you’ll slowly start increasing your rankings for those pages that you’re at the bottom of page one for.
The last tip I have for you to find amazing keywords is to use Google Trends.
It’s another free tool by Google.
It breaks down keyword traffic from web images, news.
This breaks down what keywords are climbing in popularity, and you wanna go after the keywords that aren’t popular but are climbing.
For example, Apple has a ton iPhones, right?
If they’re going to release the iPhone 100, you want to talk about it before everyone else is talking about it, because the moment you’re one of the first adopters, one of the factors that Google has when it comes to rankings is time.
It’s hard to outrank older pages.
It’s not impossible, it’s just harder, so why not be one of the first people to blog about new terms that aren’t popular yet.
Try to blog about new upcoming keywords, because you’re not going to get traffic from them right away, but in two, three months, or even a year, you’re going to be dominating, because no one else went after those keywords before you did.
Just think about green tea, and acai berries, and all of those hot crazy nutrition terms.
Yes, they’re really popular now, and they’re buzz words, but back in the day, no one was really looking at them.
If you’re not sure what keywords are up and coming, just tell me the keyword, or link in the comments below using the Google Trends link, and I’ll tell you if it’s the right keyword, or a negative keyword, if it’s up and coming, or it’s declining.
OK, let’s get on with a little bit of tutorial.
In this keyword research tutorial, we’ll go through a step-by-step process to research keywords and map them to the buyer’s journey.
You’ll learn both basic and advanced keyword research tips to attract customers in every stage of their buying journey.
Best of all, it’s broken down as a step-by-step process.
First, you’ll learn the four types of keyword categories, what they are, and how they fit into the sales conversion cycle.
Then we’ll get straight into generating keyword ideas.
The keyword research tool used in the tutorial is Ahrefs’ Keywords Explorer.
You’ll learn how to generate millions of keyword ideas and narrow them down into focused groups that target buyers based on search intent.
The next step is to analyze the top 10 Google search results for your target keyword.
This will give you information on things like content format, search intent, and context of a topic.
Using the top 10 search results, you can also analyze how hard it will be to rank on Google for your target keyword.
We go over analyzing 3 metrics and finding a balance between referring domains,
Domain Rating, and topical relevance.
Finally, you’ll learn an effective way to find topics that are driving organic traffic to your competitors’ websites.
Using this data, you can find low-competition topics as well as high traffic opportunities.
Keyword strategies are essential to developing winning search engine marketing campaigns.
Your keyword strategy should involve selecting high-performing keywords that drive relevant traffic to your business.
Choosing the right keywords for advertising can make all the difference in your campaigns, determining how well your advertisements rank on Google and […]
Keyword strategies are essential to developing winning search engine marketing campaigns. Your keyword strategy should involve selecting high-performing keywords that drive relevant traffic to your business.
Choosing the right keywords for advertising can make all the difference in your campaigns, determining how well your advertisements rank on Google and other search engine platforms.
The best keyword strategies rely on highly relevant keywords, which are keywords that relate closely to your business or are associated with your industry.
Once you know the keywords you want to bid on, the next step in your keyword strategy involves crafting text ads that incorporate your keywords.
When visitors click on your ads in the Search Engine Results Page (SERP), you pay the amount that you’ve bid on the keyword.
This process is known as pay-per-click (PPC) advertising.
Finding Keywords with Keyword Marketing Research
Successful search marketing requires an intensive keyword research strategy, in which you mine your search query data or use keyword discovery tools to compile a comprehensive list of marketing keywords.
The secret to successful keyword bidding strategies is discovering your sweet spot of less competitive (and therefore less expensive) and yet highly relevant keywords through keyword research.
The best PPC and SEO campaigns implement keyword research strategies for finding valuable long-tail keywords, as well as keyword search strategies for formulating a list of negative keywords (words you don’t want your ad appearing for).
Introducing a negative keywords strategy into your PPC campaign can greatly reduce your PPC costs.
While it’s good to have some popular keywords as part of your PPC keyword strategy, the most searched words tend to be broader and more expensive.
Focusing on long-tail keywords keeps your traffic relevant and saves money.
Keyword selection and optimization strategies are largely dependent on discovering these high-value keywords, but finding these valuable, money-saving keywords manually can be extremely difficult and time consuming.
WordStream offers keyword advertising software that can help you discover and utilize these top-notch keywords as part of your PPC and SEO keyword strategy.
Keyword Strategies: WordStream’s Keyword Tools Make it Easy
WordStream’s Free Keyword Tool allows you to take advantage of all that keyword marketing has to offer your business.
Our keyword tool enables you to:
- Research Keywords – Discover relevant web keywords, long-tail keywords, and keyword suggestions with our keyword discovery tool.
- Analyze Keywords – The keyword analyzer helps you harness the power of keyword analytics to discover how to craft keyword groups that will bring the most relevant web traffic.
- Group Keywords – Organize your keywords into themed keyword groups, improving relevancy and Quality Score.
Keyword Search Strategy: Using Ad Groups for Keyword Advertising
The best keyword strategy requires more than just a list of keywords—even with a list of profitable long-tail keywords, to receive your maximum return on investment, it’s crucial to group your keywords effectively.
Grouping keywords is important because sorting your keywords into a semantically and logically organized hierarchy makes creating PPC ads significantly easier.
Keyword grouping allows you to write ad text that applies to multiple terms simultaneously.
Organizing your keywords brings PPC keyword marketing advantages, such as:
- Lower bid costs for keywords
- A higher Quality Score
- Better rankings in search engines
- Improved click-through rate (CTR)
So there you have it.
I think the explanation is quite long but its well worth your time.
Till next time …